152 results for '"streaming"'
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Macrotrends

Fanning Out

... enjoyment from watching a game on a tiny phone screen might be hard to fathom—for them, the bigger the screen, the better—but young fans are finding the alternatives not only satisfactory but even superior. For one, young generations are accustomed to consuming entertainment in an active rather than passive manner, and digital platforms are doing a better job than TV of accommodating this habit. Many such platforms have created features that make streaming a game feel more interactive. For ...

Global Betterment Trends

... . Sung Tea is one of the brands that fuels this culture, with its snarky and self-deprecating flavor names like “achieved-absolutely-nothing black tea” or “my-ex’s-life-is-better-than-mine fruit tea.” Another fan favorite for coping with their betterment blues was the Netflix Original cartoon Bojack Horseman, who was admired by Chinese Sang lovers for his self-pity and constant failure. However, the cartoon was removed from Chinese streaming site, iQiyi, which only caused more cynicism and distaste ...

(Ana)logging Off

... youth at large look to these forward-thinking young consumers for their cultural cues.Sound OffVinyl sales have reached their highest level since 1988. In fact, last year in the U.S., vinyl revenue was higher than that of YouTube and VEVO music videos, free Spotify, SoundCloud, and every other free streaming music service combined, according to data released by the Recording Industry Association of America (RIAA). We found that a third of young adults and more than four in 10 ...

Membership Drive

... . Though they are accustomed to hacking retail systems on their own, whether through discount hunting or resale transactions (see weCommerce), in some ways they perceive membership programs to be doing the hard hacking work for them. Young people are well-accustomed to paying for monthly subscriptions that give them unlimited access to streaming entertainment (e.g., Netflix, Spotify), and they are becoming more interested in doing the same across a multitude of categories as diverse as coffee, alcohol ...

Culture First, Country Second

... easier as content from around the world is regularly on their radar, whether popping up in their streaming services or in their social profiles. As a result, young people are gravitating towards content from a variety of countries and adopting it alongside and even in place of their own country's culture. They don't feel restricted from incorporating pieces of another country's culture into their own palate; rather, they have an "open source" mindset, in which they feel that culture originating from ...

Global Culture Marketing Tips

... interest in this medium is leading to a rise in cinematic advertisements and an increasingly blurred line between marketing and entertainment. Brands in any vertical can engage modern youth by creating compelling films that add to their lives, rather than merely trying to sell them a product or service. Consider turning your brand's values, stories, and personas into a motion picture to put your company in the spotlight rather than behind an ad.  Spotify Music streaming giant ...

Fans Forever

... their favorite material from the past in a new wave of nostalgic fandom. Before the popularization of streaming content, it was much harder (and more expensive) to stay invested in content that had been taken off the air, or to revisit series, books, and movies missed the first time around. Viewers had to rely on cable syndication or wait on the release of DVDs and box sets. Services like Netflix have shifted the paradigm, making it ever easier to ignite one’s past fandom or develop a strong ...

Exertainment

... Francisco and the company has drummed up much attention by winning an Innovation Award at CES 2018. Such advancement suggests that it's no longer just fellow entertainment brands' content or other types of media (e.g. social media, online streaming) competing for young consumers' attention; exercise is also stealing a share of young people's media consumption as it becomes a form of entertainment—one that leaves them feeling better, happier, and stronger. Meanwhile, fitness brands can't just ...

Side Buy Side

... platform's algorithms—and for youth to feel confident to hand over their dollars to a company their friends can't vouch for. Increasingly, friends hold much influence in young people's everyday decisions, even if they aren't fully conscious of it. Consider the frequency with which young people share logins to streaming services; they can see what their friends are watching and are thereby influenced without their friends specifically recommending content. Moreover, as young adults tend to live ...

The Omniculturals

... opportunity to learn about and explore other cultures has trained Ys to think globally; they aren’t constrained by borders, whether real or imagined. Through the rise of streaming media, Ys around the world watch the same TV shows, listen to the same music, read the same blogs, play the same games, and experiment with the same tutorials on YouTube. They’re united by these experiences, and are accustomed to sharing and discussing their opinions and reactions with peers across the globe. This reality has ...