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Macrotrends

There's No Place Like Home(town)

... with their childhood. For Zs, who are the most globally-minded generation, their pride for their hometown is a way to highlight their place in the world as they connect with their global peers, but don’t necessarily want to focus specifically on Americanism, which they see as outré at the moment. More than just tapping into the idea of hometown for comfort when they’re feeling ungrounded, youth are going one step further and displaying where they’re from via style choices. Indeed, one in three U.S ...

Retail 2.0: Youth Outlook On Luxury

... style, or just moving on in general. That not all youth engage in this type of marketplace is irrelevant, for the choice is there regardless—a choice that wasn’t as readily accessible for consumers of the past. Shoppers either bought luxury items or they didn’t; but modern youth can now dip in and dip out of the luxury market as they please. Indeed, how youth divest their luxury items when they’re done with them lines up with the steady rise of luxury brands releasing capsule collections and ...

Debranded

... Conspicuously branded items were once coveted for their ability to denote that their bearer or wearer belonged to a particular brand tribe, and so possessed a particular style. But with the rise of extreme individualism, young consumers no longer want to be associated en masse with a predefined style or type; they no longer desire that brands define them. As a result, we’re seeing the decline of visible branding, and in its place a growing demand for Debranded goods and blank-slate styles ...

Culture Spotlight On France

... the first wave of rave in France in the '90s. Electronic underground dance music first came to France from the UK and was based on inclusivity and a DIY style. Today, this style is back in full force with an even bigger community and DJs who are all closely connected and encourage each other’s art. This push for electronic music and clubbing is returning thanks to prominent music figures coming together with government officials to create The Council of the Night to protect the ...

Retail 2.0: A.I., AR & VR

... item, the tool suggests a size and reveals the percent of shoppers who were happy with the recommended size and didn't return the item. ASOS also offers a clever tool called Style Match, which is available on its app. Users upload a photo of any clothing item, and A.I. scans the brand’s massive inventory for similar products sold by ASOS.Guess x Alibaba Guess and Alibaba partnered on a temporary concept store that utilized Alibaba's FashionAI technology. Shoppers checked in with their Taobao ...

Welcome To The Club

... book club that reflects its brand identity.GROUP CHITCHATI belong to the green party and occasionally attend events regarding local and national issues. At these events, I can debate and try to affect change with like minded peers.PATRICK, 25, UKAnother type of meetup group that’s making a comeback is the salon—a gathering that fosters deep, intellectual discussion among attendees. Salon-style gatherings elevate casual come-as-you-please hangouts because members take them more ...

Betterment Marketing Tips

... and resources that fit their own learning style and the specific topics they seek to study. As they do so, they're looking to brands to provide educational opportunities, with seven in 10 young people in the U.S. and UK as well as over eight in 10 Trendsetters in both countries wishing brands provided more resources for them to learn new information/skills. WeWork WeWork has partnered with education platform 2U to create learning spaces for members who want to expand their skills and credentials ...

The Future Of Experiential Retail

... concept of experiential retail. I shop in store if I know I have the money for something a bit more expensive and definitely new in terms of style. I shop online when I need something quick or generic that I know I can get shipped quickly. In store is more of an experience and journey whereas online is about quickness and ease of access.BRANDON, 29, CAIn an ideal world, brands could easily incorporate both frictionless AND experiential concepts into their online and offline retail strategies. Brands ...

New Muslims

... -songwriter Yuna, who earned international success and millions of social media followers by incorporating diverse genres into her music, all while openly honoring her heritage by wearing a hijab. New Muslims Want to Express Their Style The hijab, highly visible and highly scrutinized, is increasingly the focus of fashion debate. While traditional Muslims frown upon any style of dress that calls attention to the female form, New Muslim women feel that piousness and panache are not mutually exclusive. One ...

Geomarking

... reflective of that area. By infusing parts of their own cultures into larger, universally appealing trends, GEOmarkers are creating something totally new. One needs only to search for “Gangnam Style Parody” to see the extent of this behavior. For example, young people in Ghana created “Ghana Style,” in which they transposed the hit from Seoul to Accra, and swapped out the original video’s signature equestrian dance move for Azonto, a Ghanaian dance and music genre. Young consumers across the globe—from ...