Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... the digital realm. Brands that acknowledge this collective feeling of anticipation, and make an effort to be among the first to use a new medium or try a new device, will position themselves as digital pioneers. Taco Bell demonstrated this strategy’s potential for success with its early venture into Snapchat, undertaken just as the app was building buzz. Next on the horizon is Google Glass—which trendsetters named as the future technology they are most interested in. Glass Explorers are setting an ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... -changing technology firsthand. The technological embodiment of the Sixth Sense macro trend that we covered in Summer 2011, Google Glass has the potential to not only alter how people view and interact with their surroundings but also to provide brands and marketers with a new platform on which to engage consumers. While Google contends that they have no plans to integrate traditional advertising into Glass, it was revealed in October that they filed a patent for what is essentially a “pay-per-gaze ...
Category Lens Mar 18, 2020 ... Implications of Purpose & Polarization on categoriesLearn about the impact of Purpose & Polarization on retail, fast moving consumer goods, technology, entertainment & media, and auto and how your brand can make meaningful moves in an era of polarity and uncertainty.RETAILPlurality & Polarization have unique and specific implications for retail. The inherent complexity of today’s retail journey means that polarization will inevitably impact a retail brand. What are some of the implications of ...
Tech Truths Mar 21, 2019 ... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...
Humanology Sep 17, 2018 ... In today’s digital world where human connection can feel elusive, modern youth are turning to technology to fulfill their emotional needs and increasingly expect tech to be humanlike.Emotion and human connection can seem so lost in today’s digital world, causing people to seek out IRL experiences and opportunities to be tech-free. But alongside young people’s need to unplug and better balance out their digital behaviors is their desire to acquire tech that speaks to their longing for emotional ...
The Invisibles Sep 16, 2018 ... As young consumers seek to tone down tech's dominance, they're increasingly gravitating towards devices that are discreet, rather than those that stand out.As technology becomes ever more pervasive in people’s lives, whether in their homes or on their bodies, modern youth are seeking devices that are discreet. While they aspire to have state-of-the-art tech, they don't want it to become obtrusive, both in terms of appearance and sound. They increasingly expect devices to be seamlessly ...
Digital Wellbeing Movement Sep 18, 2018 ... Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.While innovative breakthroughs across all industries have improved lives, many of them have also had the unexpected consequence of hurting society in fundamental ways. Young people today, especially Gen Zs who don’t know a time without technology pervading their lives, are more aware than ever of how dependence ...
OK, Boomer! Mar 23, 2020 ... indulge in sex, drugs, and rock ‘n roll, or protested the Vietnam War in the 1960s. Generation X got their name in the early 1990s because their older cohorts labeled them as slackers who were lazy and disengaged, even as many in this cohort have since matured into a generation of tech-savvy workaholics. Today, the generational perspective has flipped: Generations Y and Z consider Boomers and Xers as being out of touch and stuck in their ways. And, considering how quickly technology changes today ...
