OUT AND ABOUT Jun 09, 2021 Tourism lgbtq civil rights ... Traveling safely as LGBTQ+According to the U.S. Travel Association CEO, LGBTQ+ travelers will lead the way in tourism recovery. LGBTQ+ communities tend to be intense brand loyalists who "travel and spend more when they travel,” often providing a “halo effect” around the brands that support them. This halo effect is particularly important for Gen Zs and Millennials, like Gloria, 33, from North Carolina, who, like many others in her cohort, isn’t “giving any dollars'' to brands that don’t align ...