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Macrotrends

R&R (Rest & Replay)

... aid one's mental wellness. Among the most popular as of late is mobile game Tabi Kaeru: Travel Frog, which has become a hit among youth in China, Hong Kong, Taiwan, and Singapore for helping ease their anxiety and reflecting the more zen-like existence they long for amidst their overworked lives. The game is very simple, which is the appeal in itself; users merely collect clover leaves to buy food and travel supplies for their frog, who mostly spends time reading at home or going on vacation ...

The Urge To Splurge

... beauty/grooming, which is tied with household supplies for #5. The top five categories that UK Gen Xers have splurged on are clothing, tied for #1 with groceries, followed by tech & accessories, shoes, dining out, and travel. Nearly four in 10 Xers in the U.S. and a quarter in the UK have splurged on groceries in the last year.Why These Splurges: The inclusion of groceries and household supplies in U.S. Xers’ top luxury purchases within the past year is notable, as this cohort is likely to run a ...

Welcome To The Club

... -person community interactions to feed into their personal sense of identity, which is why they're seeking out IRL communities around specific hobbies, interests, and passions. This presents a great opportunity for brands across all categories to host IRL community gatherings inspired by different aspects of their brand identity and lifestyle. For example, Condé Nast is creating community around its readers’ passion for travel. The publication’s travel division launched the Women Who Travel Facebook ...

Go Big Or Go Home

... other day I was telling my roommate we need to do something really cool this weekend, like a day trip or fun event. I always strive to be doing something different." Spurring such a desire are an influx of companies that provide affordable adventures, from adult summer camps to themed runs to group travel programs for young adults. For instance, outdoor apparel and gear brand Cotopaxi offers an adventure experience called Questival, in which small groups of friends can embark on a 24-hour adventure ...

Opportunity Knocks

... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...

Well at Work

... , MasterCard launched “One More Day”—a travel-focused campaign that invites consumers to make a social pledge to take just one more day of vacation to travel, spend time with family and friends, or simply experience new things.EXPEDIAFeaturing the Grimes song “No Excuses,” Expedia ran a TV spot portraying a young woman abandoning her excuses about why she couldn’t travel and finally using her vacation days to explore the world.Watch the video to see her travel adventures. - EMPLOYERS INVESTING IN WELLNESS ...

Carrying The Torch

... of U.S. and UK Trendsetters believe that if you do not pay attention to the Olympics, you are not part of the cultural conversation. Young people also expressed high aspirations to travel to attend the Olympics in a distant destination (see (Pas)Sport), and two-thirds of youth (67% in the UK and 65% in the U.S.) would be excited if their city or country were selected to host the Olympics; more than eight in 10 Trendsetters in both countries feel this way. The collusion of the intriguing transient ...

Living Experiments

... even then, the process was complicated, intimidating, and often required the assistance of a travel agent. Travel is more accessible to young consumers today, who are making it a priority and setting aside money for it. In addition, they are making plans themselves, Airbnb-ing and couchsurfing their way to points near and far. Such hospitality alternatives keep travel costs down and, equally important, allow travelers to experience destinations as if they were locals (see Cultural Diplomats). As a ...

Innovation Halo

... out faster and reducing travel time. Previously, when Delta planes pulled away from the gate, they needed to be turned 90 degrees, so that they were lined up with the taxiway based on the design of most airport terminals. However, recently, Delta customer service agents at the Atlanta airport came up with a solution in which planes could be turned at a 45 degree angle, saving about one to two minutes each time a plane pulls out. While this micro innovation is a mere tweak to a process, each Delta ...

Omnitainment

... animated short, “The Dating Apocalypse,” which portrays a man escaping a dystopian world of dating full of carnival rides like “Catch-a-Catfish” and a Ferris wheel dubbed “Cycle of Loneliness.” JW Marriott JW Marriott is exploring beyond the typical commercial with a branded travel series hosted by celebrity entrepreneur Bill Rancic. Called Open Invitation, Rancic will travel the world with his wife, Giuliana (a familiar face on E!) to visit Marriott properties; more importantly ...