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Macrotrends

The New Social Order

... short-form video platform has made stars of a number of young creators, although most of them haven't been able to monetize their success, as sponsored content "isn't part of TikTok's DNA" (unless, as Vox noted, you're one of the artists whose song becomes a TikTok meme). In a Vox profile of 16-year-old Haley Sharpe, who became TikTok famous for a video of herself dancing, Sharpe said she ultimately wants to move to YouTube—a common career goal for Zs. “TikTok feels temporary and a little ...

Tech Truths

... computers for most tasks, such as checking their email, making online purchases, and consuming entertainment—when not doing so via a TV. They primarily use smartphones as a portal to reach others, quite literally, as avid users of video chat. Though it's simpler to call someone without video, Boomers, particularly older members of this cohort, often prefer the novelty of video chatting over the practicality of voice alone as they seek more face-to-face interactions. While Boomers lag behind when ...

The Age Of Innocence

... public venues, such as watching TV, playing video games, and playing board games (see chart below).I've noticed my nightlife starting to get pretty tame in recent years, and I think this is a trend overall. I like spending time with people where at the end I feel like it was quality time, and I don't get that as much when we are out at a loud bar where we can't talk. I definitely find that my friends and I are spending more time doing smaller group activities and tamer activities like board ...

R&R (Rest & Replay)

... -relieving entertainment that's come to be known as the satisfying video genre. This category refers to ordinary items that are visually pleasing and relax viewers, often shown as a repetitive task or in a perfect pattern. As of late February 2018, there were over one million posts with the hashtag #satisfyingvideos on Instagram. Videos of food being sliced have been particular popular, and most recently, soap cutting videos are gaining much momentum. In an era in which much of people's news feeds are ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

Category Lens

... ”. ...Travel and hospitality brands partnered with retailers to support a cause? For example, an outdoor apparel company and a hotel chain or airline could partner to promote building homes abroad and offer discounts on both apparel and travel costs? ...Hotels offered pay-it-forward programs where you can accumulate additional miles or points for volunteering while traveling? ...Airlines made it standard for passengers to watch a short educational video on environmental causes? Similar to the safety ...

Global Influencer Trends

... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...

Epic Entertainment

... the Mannequin Challenge, which encourage social media users to outdo one another to contrive and create the best post. The phenomena have grown so large that whole schools, entire companies, sports teams, and celebrities have gotten involved. The more outrageous, the better, regardless of how many takes it requires to get the perfect video. Social media increasingly begs young people to present their most creative selves in order to stand out from the crowd.Youth are so ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...

Global TV Trends

... categories to reach them.WATER COOLER APPSThe rise of video streaming platforms and time-shifted programming has changed the way that people talk about television. Prior to these advances, viewers had to watch an episode on the day and at the time it aired if they wanted to engage in conversation about the show in real life; however, as people continue to watch programs at different times, TV fandoms are becoming more disjointed. Nevertheless, young people are still obsessing over TV shows, with 32% of ...