118 results for '"voice"'
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Macrotrends

Supply & On Demand

... and their peers will be able to dictate, in real time, the entertainment that is supplied in movie theaters, on TV networks, on radio stations, and more. They want providers to not only address their IWWIWWIWI (I Want What I Want When I Want It) mindset but also listen to and even anticipate their individual requests. To that point, 74% of youth in the U.S. and 70% of UK youth believe that consumers should have a voice in what major media companies produce and broadcast, with ...

Tricks Of The Trade-Off

... scale, brands need to highlight the benefit people will get out of giving up their data and lessen the drawbacks by making them feel that their data is in good hands.I really like voice activated devices that can be used to automate our lives and create a smart home, but there is one caveat and it's that with the more technology you introduce in your home, the less privacy you have. My Google Home collects my data to personalize my experience and I know that means the data it collects won't always ...

Work In Progress

... are Ys. But while their older peers have used this talent to find the easiest or quickest path to their desired end, Zs are going outside the system in an effort to have the greatest impact. When 17-year-old Joshua Wong added his voice to the movement for a democratic Hong Kong, he turned to Fire Chat to take the conversation off the grid and put it in the hands of young revolutionaries. Similarly, 16-year-old Erik Finman decided he could act “without permission” to invest in Bitcoin, launch a ...

Always Be Hustling

... away from working on the next goal. RECOMMENDATION: Use your brand voice and marketing to emphasize how important it is to take breaks, celebrate, and rest and recuperate in order to stave off burnout. INSIGHT: Ys see hustling as as a means of personal fulfillment that provides a sense of gratification and even meaning for this idealistic generation. RECOMMENDATION: You’ll reach this cohort by showing support for this mentality and for the creative expression and entrepreneurialism that is behind ...

R&R (Rest & Replay)

... contain soothing voice-overs encouraging viewers to be present by focusing on its Pot Pie.Ritz Ritz Crackers has released an ASMR-inspired spot in South Korea that employs technology to play on the rustling of its packages, the crunching and chewing of its crackers, and even the falling of crumbs on a table.W Magazine W Magazine has created an entire series of ASMR videos featuring celebrities, including videos of Kate Hudson rubbing sequined clothing, Eva Longoria opening a bag of popcorn, and Margot ...

Transgender Voices

... look up to individuals who are providing a voice for the once silent transgender community. Lately, much progress has been made in terms of highlighting transgender characters in entertainment, perhaps most notably in the critically acclaimed Netflix series Orange is the New Black. Featured actress Laverne Cox, a transgender woman of color, likewise plays a transgender character on the show. Prior to the series, transgender characters have rarely been represented on TV; when they were in fact ...

Brand Friends Forever

... act like people rather than businesses. JUST A DECADE AGO, brands could get away with projecting a sleek, professional, corporate, and impersonal front. In the new reality, however, Ys don’t trust corporate entities—they trust people. There is no longer such thing as an inanimate, faceless corporation. Content is needed for tweets, status updates, and blog posts, so it’s imperative that brands have a unique voice (for example, Clorox stands for clean, but Method differentiates itself by being ...

Transgender Activists

... the first President to publicly utter the word “transgender” as he advocated for equality during a January State of the Union address; and the death of transgender teen Leelah Alcorn and her Tumblr suicide plea for people to “fix society” sparked viral discourse. As a fellow member of Gen Z, Leelah has made transgender rights top of mind for teens and heightened their eagerness to take action. Increasingly, Zs are serving as a voice for the transgender community in their efforts to further ...

The (DIS)Connect

... and messages makes such relationships feel more immediate, “normal,” and viable. With this realization, it’s no surprise that young people are open to long-distance relationships. In fact, 56% have or would be willing to date someone who lives in another country. A brand must also ensure that its voice is true to its persona, even if it alienates some consumers by being too bold. As brands seek to likewise earn consumers’ love, they must also be thoughtful about their efforts at messaging. They ...

Mix Masters

... to a level of notoriety. Consider the range of fan fiction stories built off of established properties that have become best-selling novels. Rather than tarnishing or competing with the original work, these creative reimaginings can give it extended life with a new audience, bringing interest and additional revenue for the work that inspired the remix. Creative work from consumers can stand out from other industry-led creative and draw in their young peers because they come from a relatable voice ...