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Macrotrends

Peer Improvement

... friends. In both countries, women are more likely than men to want to learn new skills from their friends—89% among women in the U.S. and 87% in the UK. Looking specifically at the generational differences, Millennials have a stronger desire to learn new skills from their friends than Zs.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like learning new skills from friends | I like discovering new topics/interests from friends ...

(Net)Work Hard, Play Hard

... UK Trendsetters are interested in joining a professional networking group space, significantly more than the general population. Reflecting this demand, we’re seeing a rise of passion-based clubs or coworking spaces taking a page from Soho House’s playbook, providing spaces and events that allow people to network naturally over shared interests or commonalities, such as women-only clubs like NYC’s The Wing and London’s WomenWho, and wellness-oriented coworking spaces like The Assemblage ...

Purposeful Pop

... social media stars are taking on this role in inciting change. Female Middle Eastern influencers including Karazon and the Abdel Azis sisters are defying repressive norms in their countries by shunning the notion that women's thoughts and bodies must be kept hidden. Instead, they're discussing everything from their love lives to body shaming, and in the process, inspiring other women to seek freedom as well. In music, particularly, artists are speaking out through their actual art in their ...

Leaning Out To Lean In

... because of the fatherhood bonus that has historically occurred in tandem with a motherhood penalty, favoring men and not women. Because having children boosts their happiness overall—more than 90% in both the U.S. and UK find satisfaction in their lives as parents—they’re eager to prioritize work-life balance, which makes them more effective in the workplace. In fact, 89% of working parents in the U.S. and 84% in the UK say they are more or as efficient at work since having a child. Thus ...

Variety Show

... accordingly. They’ve incorporated more diverse characters into programming (think Glee) and created entire networks that cater to a specific market. But while these moves have genuine merits—especially given that studies have shown that minorities and women are underrepresented at every level of entertainment—the diversity of the future will need to feel less forced in order for it to resonate with young audiences. Incorporating the “token minority friend” feels inauthentic and even offensive ...

Opportunity Knocks

... anticipate moving to a new location 5 times in their lifetime.MAKING THE MOVEYoung people today are very open to new experiences and opportunities. Half of U.S. and UK Trendsetters would be willing to move to a new location even if they didn't know many people/anyone in the area. Another two in five say they would be willing to move to a new location even if they knew very little about the area. Women are more likely than men to be open to this type of change.Which of the following, if any, are true for ...

Nesting & Resting

... themselves at home has become more important to them in recent years (65% of young women and 57% of young men). Nearly three-quarters of Trendsetters (74%) feel this way, indicating the importance is only poised to grow. Young people are increasingly spending on products and services that let them elevate body and mind in a relaxing sanctuary of one’s own, regarding it as an investment in their personal wellbeing. Moving forward, marketers have an opportunity to build brand loyalty through products ...

Dress To Thrill

... holidays. Guests purchase tickets to the theme party, with the price of admission providing books to children in need.6 in 10 youth in the U.S. and UK think one of the best parts of going out is getting to get dressed up.DRESSED DOWNA slight majority of youth in both the U.S. and UK prefer to dress casually when going out, while six in 10 Trendsetters in each country prefer to get dressed up. Men are more likely than women to dress casually (68% of men vs. 56% of women in the U.S.; 57% of men vs. 48 ...

Mixed Emotions

... , and furniture. Marketed for relieving stress and anger, anger rooms are intended to help participants who aren’t interested in traditional calming activities like meditation to release their emotions. - Emotion Tracking Tools - Moody The web platform Moody, which plans to launch an app this fall, helps women understand their hormones, cycles, and moods. Though one of its goals is to remove the taboo around talking about menstruation, it’s about more than periods. Moody has doctors available to ...

Global Social Trends

... pessimistic memes or expressing a dissatisfaction with their current living situations via social media. - JAPAN: SOCIAL MEDIA SWIMMIN’ - Forget a fun night out at the club—Japanese women are passing on the bar scene and heading to luxury hotels in the evening to sit by the pool instead. This activity has gained so much popularity that businesses have extended their pool hours to accommodate the new pastime. It’s not really about relaxing by the pool; most of the popularity is centered around ...