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Macrotrends

Peer Improvement

... friends. In both countries, women are more likely than men to want to learn new skills from their friends—89% among women in the U.S. and 87% in the UK. Looking specifically at the generational differences, Millennials have a stronger desire to learn new skills from their friends than Zs.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like learning new skills from friends | I like discovering new topics/interests from friends ...

Variety Show

... accordingly. They’ve incorporated more diverse characters into programming (think Glee) and created entire networks that cater to a specific market. But while these moves have genuine merits—especially given that studies have shown that minorities and women are underrepresented at every level of entertainment—the diversity of the future will need to feel less forced in order for it to resonate with young audiences. Incorporating the “token minority friend” feels inauthentic and even offensive ...

(Net)Work Hard, Play Hard

... UK Trendsetters are interested in joining a professional networking group space, significantly more than the general population. Reflecting this demand, we’re seeing a rise of passion-based clubs or coworking spaces taking a page from Soho House’s playbook, providing spaces and events that allow people to network naturally over shared interests or commonalities, such as women-only clubs like NYC’s The Wing and London’s WomenWho, and wellness-oriented coworking spaces like The Assemblage ...

The Direct Connection

... launched a series of Pictionary-style puzzle ads on the NYC subway to occupy and engage potential customers as they traverse the city. The fun ads combine Casper’s aesthetically pleasing style and gamification to push the brand’s message about better sleep. Billie The DTC women’s razor brand Billie debuted a marketing campaign depicting women more realistically in its Project Body Hair campaign. The ads featured females with all colors and forms of body hair. The ad broke the taboo surrounding female ...

Purposeful Pop

... social media stars are taking on this role in inciting change. Female Middle Eastern influencers including Karazon and the Abdel Azis sisters are defying repressive norms in their countries by shunning the notion that women's thoughts and bodies must be kept hidden. Instead, they're discussing everything from their love lives to body shaming, and in the process, inspiring other women to seek freedom as well. In music, particularly, artists are speaking out through their actual art in their ...

Nesting & Resting

... themselves at home has become more important to them in recent years (65% of young women and 57% of young men). Nearly three-quarters of Trendsetters (74%) feel this way, indicating the importance is only poised to grow. Young people are increasingly spending on products and services that let them elevate body and mind in a relaxing sanctuary of one’s own, regarding it as an investment in their personal wellbeing. Moving forward, marketers have an opportunity to build brand loyalty through products ...

Opportunity Knocks

... anticipate moving to a new location 5 times in their lifetime.MAKING THE MOVEYoung people today are very open to new experiences and opportunities. Half of U.S. and UK Trendsetters would be willing to move to a new location even if they didn't know many people/anyone in the area. Another two in five say they would be willing to move to a new location even if they knew very little about the area. Women are more likely than men to be open to this type of change.Which of the following, if any, are true for ...

Dress To Thrill

... holidays. Guests purchase tickets to the theme party, with the price of admission providing books to children in need.6 in 10 youth in the U.S. and UK think one of the best parts of going out is getting to get dressed up.DRESSED DOWNA slight majority of youth in both the U.S. and UK prefer to dress casually when going out, while six in 10 Trendsetters in each country prefer to get dressed up. Men are more likely than women to dress casually (68% of men vs. 56% of women in the U.S.; 57% of men vs. 48 ...

Modern Love

... love is strongest among youth in China and India where young people traditionally have had less choice about their partners and believe that love and happiness can grow over time. Conversely, it is lowest in Western Europe where commitment in relationships has become more lax in recent decades. Rules of Attraction When it comes to looks, both men and women pay the most attention to a romantic partner’s face, eyes, and smile/teeth, while men also focus on the upper body and butt and women on height ...

Mixed Emotions

... , and furniture. Marketed for relieving stress and anger, anger rooms are intended to help participants who aren’t interested in traditional calming activities like meditation to release their emotions. - Emotion Tracking Tools - Moody The web platform Moody, which plans to launch an app this fall, helps women understand their hormones, cycles, and moods. Though one of its goals is to remove the taboo around talking about menstruation, it’s about more than periods. Moody has doctors available to ...