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Macrotrends

Tricks Of The Trade-Off

... CONVENIENCE VS. HUMAN INTERACTIONFor today’s consumers, who don’t have to step foot in a store thanks to online shopping and who can use self-checkout even when making a purchase in-person, it’s becoming increasingly easy to avoid everyday human interactions. Moreover, everything from going to the doctor to taking a workout class can be done digitally nowadays, and society is only headed further in this direction with virtual ordering at restaurants, as well as contactless shopping like Amazon Go. While ...

School Of (Work)Life

... company together. Meanwhile, consulting firm Bain has a “class” of associate consultants and a social chair who is responsible for planning class-wide social events. Young employees in focus groups reported that they feel a bond with coworkers who started at the same time as them, much like freshmen undergoing orientation together or students being part of the same pledge class, and companies that facilitate such connectedness among coworkers are further fueling the School Of (Work)Life trend.  ...

The New Social Order

... campaigns to boost brand awareness. In one, Coke used 14 influencers (eight of whom had less than 100,000 followers) in its #ThisOnesFor campaign, in which the influencers created their own narrative about who they'd share a Coke with. The other campaign focused on Belgium specifically; Coke had 12 influencers (all but two had less than 100,000 followers) create posts using the hashtag #cokeambassador. Other than the bottle (or can) of Coke, the posts were largely in line with the influencers' organic ...

The Shape Of Belonging: A Map To Modern Community

... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...

Retail 2.0: A.I., AR & VR

... Spade took advantage of AR, letting in-store customers experiment with a variety of different customizations, from flaps and straps to bag charms. When a customer picked up the bag, the interactive AR display offered up the range of potential accessories. Once they'd landed on the perfect combo, they could buy it in the store or online.PumaPuma's LQD Cell Origin Air are fairly unique in the AR world: they're not just sneakers that can be overlayed with virtual add-ons, they actually unlock an entire ...

Retail 2.0: Tech-Based Commerce

... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...

Gen Z State Of Mind

... , communicating via text or online comments has made them hyperaware of tone. New A.I.-powered tech aimed at Zs is even helping ensure that they learn respect by asking robots to “please” answer their questions and requests (see Robot Relations).Zs’ respectful nature is most evident to date in how they regard their parents. While adolescence has characteristically been a period in which youth rebel against their parents, Zs are largely disinterested in such. In fact, they consider those who make their parents ...

State Of The Art

... with our world, or the context to develop them. It’s still a human job to program these concepts into A.I. in order to make a tool that will strengthen human creativity and produce more resonate works. The creative A.I. of today is not advanced enough to intuitively paint portraits or compose songs without human calibration and coaching. At this point, A.I. can accurately mimic human art—by reproducing masterworks or spitting out poetry—and this imitation feels derivative and strange ...

Future Of Healthcare & Medicine

... experience of real doctors. By compiling input from 7,500 doctors across 500 medical institutions in more than 80 countries to develop a system that will allow patients, doctors, health organizations, researchers, and others to make more informed clinical decisions.MEMBERS ONLYRather than relying solely on health insurance, young consumers are embracing a membership model for healthcare, much like a Spotify or Netflix subscription with monthly fees. Going outside the system to utilize a direct primary ...