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The Monetization Generation

... these opportunities to capitalize, he obtained online blueprints, asked a teacher for 3D printing lessons, and created the company Fidget360 to sell spinners. It's since made $350,000 in sales from shoppers in all 50 states and 30 different countries, and amassed more than 160,000 Instagram followers. TAKE STOCKZs’ monetization tendencies are most evident in informal markets, namely the peer-to-peer economy, but they’re also increasingly taking their financial prowess to a more traditional venue ...

What's In Store

... welcoming environments that retailers are creating for them to inspire, soothe, and delight, drawing them in to hang out and relax (see Mind The Store). This is in stark contrast to many digital shopping experiences in which they are bombarded by too many choices, flashing alerts of sales, threats that stock is limited, and intrusive pop-up windows. They may even be pestered by a digital customer service rep or chatbot eager to answer questions and recommend products. Online shopping has become routine ...

Some Other Time

... , the need to time shift social interactions was less necessary as schedules and responsibilities didn’t deviate as much. For the most part, families would eat dinner around the same general time, a large portion of workers had fairly standard schedules, and audiences tuned into shows at the same time for “can’t miss” TV. As a result, social norms dictated that one wouldn’t contact friends during those typically scheduled times as not to bother them when they’re busy. However, schedules today are ...

Job Search Party

... entering the scene, too, and would have huge implications for the interview process); and more creative ways of presenting jobs and thus attracting interesting talent are popping up. These engaging services offer another benefit similar to online shopping: the pleasure of browsing without the commitment of purchasing. Perusing job opportunities satisfies youth’s Fauxsumerism attitude: shopping (job hunting) is as much about product (job) discovery as it is about making an actual purchase (switching to ...

weCommerce

... , started his menswear resale platform after seeing P2P sales frequently occurring in online communities like Reddit and StyleForum and realizing the need for a centralized site for such transactions. While Grailed doesn’t have one specific style niche cornered, it has nonetheless emerged as a leader in secondhand premium menswear from labels like Supreme, Givenchy, APC x Kanye, and Acne Studios.PoshmarkFashion resale site Poshmark offers a turnkey platform for both buyers and sellers, even ...

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

Retail 2.0: A.I., AR & VR

... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...

Personal Best

... boost from within,” and Free People sells "ingestible beauty" products that make up more than a quarter of its sales, according to Business of Fashion. It's not surprising, then, that vitamins and supplements are entering the customization space as well, as the idea that a magic pill works for everyone doesn't resonate with Ys and Zs. Companies such as Zenamins and VitaFive customize daily vitamin packs based on individual needs, while brands like Vitamin Lab offer an entirely personalized vitamin ...

The Impact Of Influence

... creating their brand’s online social media persona: be a friend, not a salesperson, and create content that fits within the context of the digital communities you want your brand to have influence over.INFLUENCER INFLUENCEModern youth have high regard for the opinions of the people they consider to be their top influencers. When asked how much influence their top influencers have on them—on a scale of 1 to 10 (with 1 being no influence at all and 10 being a lot of influence)—69% of youth in ...

The (DIS)Connect

... cutting off all contact, with this being a notable trend among young adults in South Africa (47% have done this, and 30% have experienced this). Young women are more likely than men to say that someone has ended relationship by cutting of contact. Which of the following is true for you? I've ended a romantic relationship by cutting off all contact with the person | I'm more comfortable sharing my feelings with a romantic partner online than in person | Someone has ended a romantic relationship ...