The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... the U.S. to battling increases in university fees and protesting to lower the voting age after Brexit in the UK. Gen Zs are combating social traditions. They’ve decided that they would rather be nice to others and inclusive of everyone than to persist with social stratification based on class, race, or even popularity.Young adults’ preference for innocent indulgence is having an impact on the nightlife activities they choose. Driven by a desire for playful fun, they’re gravitating to a range of ...
Alternative Education Mar 19, 2020 ... political and social issues.IT’s NOT ABOUT YOUR BOTTOM LINE Young consumers value engagement with the brands they patronize—even if there is no monetary exchange happening between that consumer and a brand. Take, for example, an in-store experience that one of our focus group participants discussed. She mentioned that her local West Elm was handing out informational material pertaining to inclusiveness for informational purposes, rather than to gather support around LGBTQ+ causes, even though West ...
Over The Influence Dec 12, 2019 ... , Vogue criticized fashion bloggers, "who change head-to-toe, paid-to-wear outfits every hour." Even back then the term "fashion blogger" was nearly passé, as these people were well on their way to influencer-dom, a fact noted by editor Alessandra Codinha. "[It's funny] that we even still call them 'bloggers,' as so few of them even do that anymore," she said. "Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... shopping experience, particularly online, which many youth prefer. To wit, 69% of China youth, 52% of UK youth, and 47% of U.S. youth say they'd rather shop online than in-store. And, in fact, 21% of UK youth and 18% of U.S. youth would like to see more augmented reality when shopping online, as would 28% of U.S. and UK Trendsetters. Augmented reality has already been integrated into the retail experience in a number of ways. Many brands have apps that let customers virtually "try on" clothes, shoes ...
Culture Spotlight On France Jun 09, 2018 ... France, 51% of youth use a streaming music service at least once a week, largely led by 65% of those aged 14-21 versus 43% of those aged 22-34.FREE VERSUS PAID MUSIC STREAMING IN FRANCEYouth in France are much more likely to use a free music streaming services (e.g., YouTube, Spotify) than a paid one, at 63% versus 25%, respectively. Though a lower number of youth overall use a paid streaming service, usage is higher among those aged 14-22 (30%) over those aged 22-34 (22%), suggesting ...
It's A Mall World After All Jun 23, 2019 ... space and residential buildings—is using the moniker “vertical retail space” in an effort to distance itself from the old school mall. Other shopping destinations like The Grove in LA and Easton Town Center in Columbus are known by their names, rather than the monolithic "mall" title. This provides an opportunity for shopping destinations to rebrand and differentiate themselves, particularly when taking local traditions and preferences into account.For previous generations, the mall was seen ...
Fear Factors Mar 19, 2019 ... is the fact that they are vulnerable to harassment in real life and online. While older generations had only in-person bullying to contend with, Zs also encounter aggression online where the anonymity of being behind a screen often gives people license to be even more cruel than they would be in person. And while it might be easy to tell young people to just turn off social media and put down their devices, for Zs, their lives online are important and the harassment they experience through a ...
Cassandra's 2021 Outlook Dec 16, 2020 ... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...
The State Of The Sub/Urban Dec 15, 2018 ... entertainment. Brands can't portray suburban life as solely families who live in a house with a car; rather, they need to showcase how suburbs are increasingly becoming bustling, mini versions of cities with similar amenities. Conversely, they will need to reflect how cities have more nature, calming spaces, and even the convenience of mass merchandisers at their disposal, rather than these perks being exclusive to those with a house in the suburbs or a car that they drive to a shopping center.Additionally ...
Future Of Fashion & Retail Sep 13, 2018 ... inventory is wasted in the process and overall customer satisfaction is higher. As 70% of UK and 64% of U.S. Trendsetters currently use in-store pickup for online purchases when conducting personal shopping, this retail model is only poised for growth.Nordstrom Local More of an innovative service hub than a traditional brick-and-mortar shopping destination, Nordstrom’s latest concept, Nordstrom Local, is heavy on amenities but totally lacking in shoppable inventory. Customers visit the atelier-like ...
