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Macrotrends

Future Of Food & Beverage

... DNA, new platforms and apps that are aggregating vast amounts of consumer data are being put to use to someday, hopefully in the near future, afford consumers the ability to seek out food and beverages that are customized to their exact taste. Yet to get to this point, consumers must hand over a lot of data, and most of it highly personal, as the experience around taste is an intimate one. But right now, the food industry is betting that consumers are aware of, and even okay with, this tradeoff ...

Future Of Healthcare & Medicine

... analyze the length and depth of a wound and provide the user with a course of action for treatment using 280 variables indicating if it’s healing or not.DeepMind In a trial with Moorfields Eye Hospital in London, Google’s DeepMind A.I. diagnosed eye diseases correctly 94.5% of the time. DeepMind and the hospital want to use the technology in clinical trials before attempting to get a final product approved by regulators. Versius After raising $75 million in funding this past summer, Cambridge ...

A Lightness of Being

... Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy. For several years now, young people have surrendered their privacy to social networks for the sake of creating a comprehensive online identity within an open, transparent community of peers. But, recently, they have come to realize that not everything warrants sharing with every online contact—and that sharing to such a wide circle can ...

It's A Mall World After All

... rotating designers. If you're a department store, think about dedicating some store space to a rotating pop-up featuring exclusive collaborations with other brands or hosting live shopping events. If you're a mall operator, consider moving to a more mixed-use set-up: could you turn some of the empty storefronts into co-working spaces or studios for local artists? Then think about swapping out the old-school kiosks: are there DTC brands or local brands that could occupy a brick-and-mortar retail space ...

Future Of Travel, Transportation, & Infrastructure

... can adjust traffic lights to alleviate congestion. Sensors could distinguish the sound of a gunshot and immediately alert the police. Innovations in waste disposal, such as automated sorters, and the use of electric and green energy sources will lessen the environmental impact of these futuristic cities. The responsiveness of these cities will only improve with the launch of mobile 5G. Touted as the future of wireless technology, 5G mobile Internet networks will provide wireless connectivity with ...

Retail 2.0: Shopping As A Live Event

... offerings.RECOMMENDATION: Experiential shopping events don't just build excitement and brand loyalty: they also serve as exclusive retail opportunities. Use these events as forums to sell exclusive products or releases, as they create a must-buy moment for customers.Half of U.S. Trendsetters, and 4 in 10 in the UK, are interested in attending a retail festival (e.g., Popsugar Playground).Among Trendsetters, 61% in the U.S. and 52% in the UK, browse/shop even when they don't necessarily plan to buy anything.IN-STORE ...

The Retail & Spending Perspective

... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...

The Direct Connection

... they can innovate their products and processes, as well as how they can demonstrate their authority within a product/service category, as these qualities can help elevate a brand in the minds of young consumers.BRAND PERSONIFICATIONModern youth gravitate toward DTC brands because they feel they’re getting the right product at the right prices, all neatly wrapped up in the right message. And to get their message across, DTCs have cultivated the use of multi-channel marketing—from visually ...