387 results for 'global'
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Macrotrends

The Global Retail Landscape

... places, whether it be disruptive startups, DTC newcomers, or global entrants. The confluence of these newcomers along with the growth of the digital marketplace has given rise to general international brand awareness, causing brands to shift their gaze to the global market. It’s not only the globalization of commerce that’s fueling young people’s desire for international brands; overall, modern consumers have a strong connection to global culture through their unbridled Internet access as well as ...

Global Home & Away Trends

... business environment. The market for religious tourism in the Middle East is only set to grow at a strong rate, as Muslim tourists are projected to spend $200 billion by 2020. - Nigeria: Fostering Local Versus Global Tourism - Globally, national tourism boards and governing ordinances are looking inward rather than outward when it comes to tourism. Nigeria is no exception, and new companies are making it easier and more appealing for Nigerians to travel locally and experience the full cultural ...

Global Innovation Trends

... A snapshot of how innovation is manifesting around the world.Innovation is taking shape in different ways and at different paces around the world. Below is an exploration of what's emerging and where, highlighting which countries are leading initiatives in different areas, such as healthcare, sustainability, and robots becoming more humanlike. - Globally: Microchip Implants - Microchip implants, while still niche, are popping up around the world. This recent manifestation of next gen ...

Global Culture Marketing Tips

... These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture. Getting young consumers to pay attention to your brand is harder than ever in today's crowded market, making it increasingly important to engage in the conversations they're already having around popular culture, rather than taking them away for such. In fact, two-thirds of global youth believe brands need to have a popular culture component to be relevant and nearly seven in 10 ...

Global Music Trends

... artists are offering interactive pop-ups or album releases, which is a more unique space for a brand to find an entry point and connect with consumers.Nearly 4 in 10 global youth can’t live without music, and this increases to nearly 1 in 2 among youth in Germany and Mexico.LIVE MUSIC EVENTSWhile 45% of youth globally have attended a concert in the past year, reaching more than 60% in Mexico and Turkey, another 39% of global youth who have not attended a concert in the past year say they would be ...

Global TV Trends

... TV trends from around the world.In today’s evolving global media landscape, TV is still an important touchpoint for young people all over the world. Young people are obsessed with TV shows, with 84% of global youth saying TV is important to their lives and 41% saying they can’t go a day without watching TV. The advent of TV streaming sites, such as Netflix and Hulu, have allowed the reach of a TV show to extend far beyond its country of origin. Global access to these online streaming platforms ...

Global Movie Trends

... Me Too have picked up steam, not just nationally but also globally, spilling into other countries’ entertainment industries. With all this in mind, the stage is set for global consumers to not only consume politically correct movies that put females at the forefront of their productions in order to merely check a box, but instead to demand movies that prove that progressive change is happening, and that they’ll be all the more enriched for it.StoryFit Austin-based tech company StoryFit ...

Global Gaming Trends

... and more entrenched as an element of popular culture. Already, 43% of global youth and half of young males around the world play video games to keep up with popular culture. The rise of appointment gaming—namely trivia games—the incredible impact of Fortnite, and the elevation of video game music are trends taking off globally as more young people enjoy gaming. NOT SO TRIVIAL PURSUITIn today’s digital world, young people are used to being able to access a seemingly endless amount of ...

Global Digital Trends

... . Brands can also create their own branded podcasts that cater to the niche interests of their customers. IMPORTANCE OF DIGITAL CULTUREEight in 10 (80%) global youth consider digital culture (e.g., memes, GIFs) important to their lives, and this jumps to nine in 10 among youth in China and Mexico. Podcasts, though falling lower, are important to nearly six in 10 youth globally, increasing to three in four among youth in Nigeria.How important to your life, if at all, are each of the following ...

Global Analog Trends

... Analog entertainment trends popping up around the world.In a world that’s becoming increasingly digital, a resurgence of analog entertainment may seem surprising. However, these countertrends reflect global youth’s desire for experiences that encourage them to disconnect from their devices. Analog forms of entertainment provide a source of relief from their digital overload and give youth the tactile media experiences they crave (see [Ana]Logging Off). The increasing popularity of analog ...