598 results for '"gen y"'
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Gender Consumer

... who likes to be contemporary but casual, and wants to stand out, but not too much. I find that Banana Republic’s clothes allow me to do just that. MAX, 26LIVING WITH PARENTS Teens and older Ys who are still living at home say their parents foot the bill for most item categories. However, when it comes to personal entertainment like books, magazines, and video games, Ys pay their own way. Generally speaking, who usually pays for each of the following—you, your parent(s), or both?14- to 34-year ...

POP Entertain

... than they were one year ago. Are you bingeing on entertainment/media more, less, or the same amount as a year ago? More | The same | Less 151 MEDIA BINGE When it comes to media binges, teens are the most likely to binge on music, while the oldest Ys are more likely to binge on TV. Just under half of men and more than one-third of teens binge on gaming, while women are more likely to seek out books and social media for binge consumption. Which of the following types of media do you binge on? TV ...

Gender Singlehood/Parenthood

... —they're uber-connected. VI, 32A THIRD OF MEN AND JUST OVER A QUARTER OF WOMEN SAY THAT THEY DON'T NEED TO BE MARRIED IN ORDER TO BE A PARENT. CAREFUL BEFORE COMMITTING Entering adulthood during the Great Recession has made Ys cautious about their finances and highly aware of risks. Two-thirds want to be comfortable financially before settling down with a partner. They are applying a similarly careful approach in their relationships, as well, with half wanting to live with a significant other before ...

Gender Love/Sex/Dating

... with what else is out there. If you meet a cute guy at a bar and hit it off, you are now not only competing with the girls in the room, but you are competing with all of his Tinder matches in a five mile radius. ADRIANA, 21HOOKUP CULTURE... Two-thirds of Ys believe that dating today is more about hooking up than getting to know one another; among females, nearly three-quarters feel this way. The advent of texting and social media has allowed Ys to approach dating more casually than did prior ...

Gen Z Brands and Marketing

... engage with, and to provide a high level of customer service. Clever marketing is also important, though only 15% expect brands to communicate with them regularly. Like Ys before them, Zs believe brands should help make the world a better place and should be socially conscious. Which of the following qualities, if any, do you think are important for a brand to have/be? Have a great design | Be cool and relevant | Have good customer service | Have good ads | Have easy to use products | Targeted ...

POP Watch

... INTERESTED IN SEEING MORE SMART COMEDYCOMEDY MIXIn terms of their comedy preferences, sitcoms, stand-up, and lighter comedy rise to the top. Women are the most likely to look to lighter comedic content, while men are more likely to prefer political or slapstick comedy. As with most of their entertainment preferences, older Ys crave a variety of comedy content, while teens primarily stick to stand-up, parodies, and improv. Which of the following types of comedy do you watch? Select all that apply. Sitcoms ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Digital Communicate

... communication method, half think it’s also the most easily misunderstood. Do you find it hard to communicate the right tone of voice digitally? Yes | No Which form of communication do you think is the most easily misunderstood/misinterpreted? Select one. Text messages | Social media | Email | IM/chat Nonverbal communication is 93 percent of communication, and without physical cues people can easily misunderstand each other. HEIDI, 27TEXTRASIn order to minimize the risk of misinterpretation, Ys and Zs ...

Consumed Consumer

... for product reviews. They are also more selective, with one-third saying they are more likely to shop at a few select stores that have everything they need. This increased selectivity has made them more efficient: 29% say shopping is a quicker process than it used to be, and 36% of 19- to 24-year-olds say they are more inclined to only make purchases that are really necessary. Teens and college-aged adults are more likely than are older Ys to feel guiltier than they used to when making an ...

Digital Socialize

... , pins, articles, etc.) on social media platforms/apps? All the time | Multiple times a day | Every day | A few days a week | Once a week | 2-3 times a month | Once a month | Less often than once a month 151 WHAT THEY’RE SHARING Ys and Zs feel they “are what they share,” so it’s not surprising that most of what they share online is intended to provide insight into who they are. Their photo prowess, musical taste, and sense of humor top the list of what they share, and one-third are sharing ...