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POP Marketing

... A quantitative overview of entertainment marketing preferencesPOP MARKETINGHalf of young people today agree that it’s important for brands to stay up to date on pop culture, on top of which marketing itself has become part of the cultural conversation. Forty-five percent of respondents say that they like to talk about interesting commercials with their friends, and half agree that it’s important for brands to be active on social media. To what extent do you agree with the following statements ...

BMS Overview

... | Instagram | Newspapers | Celebrities | Podcasts | Clergy members | Politicians | Other social media GENDER AND AGE DIFFERENCES Women’s wellness opinions are more likely than men’s to be influenced by a significant other, as well as Pinterest and blogs. Meanwhile, men are more likely than women to be influenced by more “credible” sources, including nutritionists and books, but their opinions are also more likely to be shaped by brands. Younger Ys are more likely than their older counterparts to say ...

Marketing & Advertising

... . Trendsetters are even more eager than the overall population of youth to crave entertainment from brands. Men in both the U.S. and UK are more likely than women to want brands to create more gaming content, whereas women are more likely than men to want more experiential entertainment (such as real life destinations and theme parks). Teen Zs are more likely than Gen Ys to want brands to create more social media-related entertainment.Which of the following, if any, are you interested in seeing brands create ...

Gen Z Entertainment

... creative | They give me a space to play online with my friends | I can never 'fail' or make the wrong move in these games | Playing them makes me smarter | They're more challenging than other types of video games Z Fans Nearly a third of Zs say that social media makes it easier than ever to be an invested fan as these platforms allow them to connect with their favorite celebrities and personalities. About a quarter feel a sense of community with other fans, and 17% have made friends with someone ...

Work Life & Loyalty

... ) | Professional organization(s) | Life coach/mentor | People I only know on social media | Strangers on online forums | HR representative Parent(s) | Friends | Teacher / professor / school counselor | Sibling(s) | Other family members | Websites/blogs | Significant other | Coworkers (Base: Those Who Have Ever Had A Job) | Boss/manager (Base: Those Who Have Ever Had A Job) | People I only know on social media | Professional organization(s) | Life coach/mentor | Strangers on online forums ...

Shopping In-Store Versus Online

... apply for each. Buy products | Look up product information | Browse products to get an idea of what you may like | Look up customer product reviews | Look at different prices to decide where to buy | Look for coupons/ discount codes | Save/ bookmark items to look at later | Look up expert product reviews | Review a product | Find nearby store based on location | Contact customer service | Make impulse purchases | Get recommend- ations/ advice | Post about a product on social media ...

A&S Dating And Relationships

... be like | I wouldn’t want to be the first in my friend group to have kids | Social media has had a negative impact on my romantic relationships | I wouldn’t want to be the first in my friend group to get married | I have a friend who has eloped | I wouldn’t want to be the first in my friend group to ask for a raise/promotion at work (BASE: Those who are employed) | I have gone on dates for the purpose of professional networking WOULD YOU RATHER...? Even though today’s youth espouse ...

Digital My Gaming Life

... challenging myself with games | Gaming is a way for me to take my mind off of other things | I like games where I can personalize the experience | I think games can make me smarter I wish games offered more opportunities for personalization/ customization | I am likely to try a game recommended by a friend/ family member on social media | I often recommend games to friends | Playing games is a way for me to connect with family and friends | Playing games makes me feel nostalgic | I don't mind ...

Consumed Consumer

... consider myself a careful and thoughtful consumer. ELLIE, 22On social media, everything is publicized. People are constantly taking pictures of their clothes, shoes, phones, houses, etc., which puts pressure on everyone else to do the same. As a generation, we are definitely consumed with each other’s lives. This makes it harder for people to feel satisfied with what they have, which keeps them wanting more. DANIELA, 16Making smart buying decisions and not being swayed by other people is important ...

For The Love Of The Game

... the team/player live once | Have not followed the team/player for multiple seasons | Do not know who the coaches are | Do not know the team's/player's backstory/history | Do not own/wear any fan merchandise (e.g., Jersey, hat) | Do now know who owns the team | Do not follow the team/player on social media | Have not placed a bet for your team/player WHAT THEY LOVE ABOUT SPORTSThe top aspect about sports that young adults in the U.S. love is the food. Those in the UK, however ...