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Transgender Voices

... only recently made steps toward improvement in this area. California just became the first state to sign a law giving transgender students in public schools the right to decide which bathroom and locker-room facility to use and which sports teams to join based on their gender identity. Additionally, a transgender first grader in Colorado recently won a civil rights case permitting her to use the girls’ bathroom at her school. As Ys and Zs strive for a more accepting and gender-inclusive world, they ...

10 Gender Takeaways

... Actionable marketing tips for brands looking to stay relevant in the cultural discourse surrounding gender identity and politics.Today’s young consumers may consider gender less of a contentious issue than their parents did, but that doesn’t mean that they’re indifferent to depictions of gender in marketing; in fact, quite the opposite is true. Part of their personal, independent approach to gender identity involves policing male- and female-targeted content for outdated, unrealistic ...

Venture Consumers

... Having emerged somewhat shaken from the seemingly endless Great Recession, Gen Ys are adopting a new, long-view approach to their finances, purchases, and decision-making in general. Their desire for instant gratification is diminishing as they start to think more carefully about what truly warrants an investment of time, money, or energy. Perhaps in reaction against real-time overload, they’re increasingly seeking out longer-term, longer-lasting investments; for example, spending more on ...

Women Today

... Young women continue to evolve what it means to be a feminist.Today’s young women generally feel more empowered than did earlier generations. As the products of feminist parents and veterans of the Girl Power movement, they don’t second-guess their value, import, or potential. That said, they do acknowledge that being a woman is still more difficult than being a man: 77% of respondents think it’s easier to be male in today’s society. In response to this enduring disparity, women have placed a ...

Show Your Emojins

... to interact with one another in fun and inventive ways. In increasing numbers, Ys and Zs are using emojis to create riddles and games and play “virtual charades.” They are reenacting TV shows, movies, and songs through emojis, and translating the emoji missives texted to them by their peers. Much of emojis’ appeal is that they require people to flex their creativity to relay messages using just a limited number of icons. Hundreds of symbols exist, but the challenge (and fun) lies in finding ones ...