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Building Brand Loyalty

... from an expert | Recommendations from sales associates | Social media personality endorsement | Celebrity endorsements/ spokespeople CREATE CONNECTIONSToday’s youth crave more ways to connect with brands in person. If a brand has a physical presence, 28% of U.S. youth and 20% of UK youth feel more connected to it. Teen Zs are even more likely than Ys to feel connected to brands with a physical presence. However, all is not golden for brick-and-mortar stores: more than a quarter of ...

POP Watch

... enjoyment, a sense of belonging, comfort, and total satisfaction from comedy. To me, comedy is a commodity.JULIA, 29COMEDY SOURCESTV shows are the first place young viewers turn for a laugh. Movies, online videos, and social media also rise to the top. Men are more likely than women to turn to comedy podcasts or comedy specific apps for humor, while women are most likely to stick to more traditional comedic outlets like TV and books. From the list below, where do you turn for comedy and laughter? TV ...

Consumed Consumer (Continued)

... directly with me | Have a distinct personality | Let me in on information earlier than others Acknowledge my customer service needs quickly via chat or social media | Show me how other consumers use the brand and products | Find creative ways to engage me outside of obvious product-related needs | Show its company culture and philosophies | Connect with me via social media sites to inform me about sales and deals | Connect with me via social media sites to provide inspiration | Highlight ...

Game Changers UK Fan Segmentation

... team apps on my phone/tablet Which of the following, if any, have you ever done in order to watch sports? Please select all that apply. Streamed for free legally | Streamed for free in other ways Which of the following best describes your experience with each of the following? Please select one response for each.Done It/Haven't Done It, But Interested In Doing It Summary Watched a sports game on a social media network | Taken a trip to a specific place in order to attend a specific sporting event ...

Game Changers U.S. Fan Segmentation

... , But Interested In Doing It Summary Watched a sports game on a social media network | Taken a trip to a specific place in order to attend a specific sporting event BRANDS & MARKETINGAll segments of sports fans have some negative sentiments about brands' involvement in sports, but on the whole, Super Fans, Social Fans, and Casual Fans feel that brands do a good job of representing sports fans in their marketing and advertising. Sports marketing is highly effective with certain segments. Super ...

Consumed Channels

... online shopping and the in-store experience worked seamlessly together.JEN, 32I think the best thing that retailers are doing right now is taking advantage of technology. Many retailers are using apps and social media to market their products. For example, Facebook advertises products related to your life based on what you’ve listed in your profile. Those things definitely catch your eye every now and then because they’re the kinds of personal products that you’re most likely to be interested in ...

BMS Body

... healthy for me | I have cut back spending in other areas of my life to be able to afford health / wellness related purchases | I tend to eat more store-bought / prepared meals rather than homemade meals | I turn to social media for healthy food inspiration | I've used a service that delivers recipes and all the ingredients to make a meal FUNCTIONAL BENEFITS TRUMP ECO CONCERNS: Ys PREFER BOTTLED WATER (62%) OVER TAP WATER (38%). 36% OF Ys AND 48% OF TRENDSETTERS LOOK AT ...

Gender Image

... | Have clear skin | Am informed about what's going on in the world | Have a great outfit on | Am in a relationship | Play sports | Weigh less | Create a piece of art or complete a creative project | Get comments or likes on social media | Wear makeup MORE CONFIDENT WITH INSIDE THAN OUTSIDE Young people tend to like the things about themselves that are more or less rigid traits—like their intelligence, personality, and smile. They are more dissatisfied with things they could potentially change ...

Global Y Consumer

... Desktop/laptop | Smartphone | Tablet | I don't do this while shopping Which of the following do you use to like/follow a brand on social media (e.g., Facebook, Twitter, etc.)? Desktop/laptop | Smartphone | Tablet | I don't do this while shopping 4 IN 10 GLOBAL Ys ARE WILLING TO PAY MORE FOR BRANDS THAT ARE ECO-FRIENDLY. LOCAL VS. CHAIN When shopping, GYs have a slight preference for supporting local businesses over big chains. However, in South Korea and China, where Ys feel ...

Gender Singlehood/Parenthood

... & ENERGY FROM THEM THAN IS EXPECTED OF CO-WORKERS IN RELATIONSHIPS OR WHO HAVE KIDS.Would you rather...? Settle for someone who isn't good enough | Be single the rest of your life Staying single is now looked at as a way to truly find yourself and understand who you are as an individual. Being single is more empowering than it is depressing today. DAVID, 25I have more single friends in their 30s- to late-40s than I have married pals. It seems more modern. And with social media, they aren’t lonely ...