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Household Type, Parenting "Villages", Advice, Social Influence & Impact

... parenting advice?Please select up to 3. My mom | My friends with children | My dad | My sibling(s) | Books/ Articles by parenting experts | My partner's mom | Parenting content on social media | My partner's sibling(s) | My partner's dad | My friends without children | Something else | I do not look for parenting advice from other people/sources Social Media Influence Which of the following content, if any, do you follow/look for on social media?Those Who Use Social Media Parents ...

Purchases

... , Vitamin Shoppe) | Online deal site (e.g., Gilt, Groupon, HauteLook) | Direct to consumer (e.g., Casper, Dollar Shave Club, Quip) | Pop-up shop (i.e., branded store open for a limited time) | None of these CHANGES IN SHOPPING HABITS OVER PAST YEARHow, if at all, has the way you shop changed over the past year?Please select all that apply. I am more likely to consider if a purchase is really necessary | I am more likely to shop/buy online | I do more comparison shopping | I have ...

Activities, Interests & Hobbies

... ) | Play sports | Shop online | Discuss current events | Create short form videos | Share memes | Wear coordinated outfits | Listen to podcasts | None of the above Interests & Hobbies Do you agree or disagree with each of the following statements below?Agree Summary I am actively involved in my child(ren)'s interests and hobbies | I share my favorite music/artists with my child(ren) | I share my favorite shows and movies with my child(ren) | My child(ren) introduces me to new ...

Race & Activism Data

... WORRIESWhich of the following things, if any, do you worry about?Please select all that apply. Racism | Diseases | The economy | The state of the world | The state of my country | War | The environment/ climate change | Gender inequality | Natural disasters | Terrorism | Politics | The job market/ unemployment | Immigration issues | Online/digital privacy | Violence at my school/work | LGBTQ prejudices | Technology/ artificial intelligence | Nothing PLACES OF CONCERN FOR ...

Brands & Marketing

... | Recommendations from sales associates | Social media influencer endorsement | Celebrity endorsements/spokespeople | Other thing(s) | Nothing SOCIAL INFLUENCE & PURCHASESWhich of the following, if any, are true for you?Select all that apply. I have been inspired to buy something because I saw someone else post about having purchased the same thing online | I have created a social media post around a purchase I've made (e.g., posting an unboxing video to Instagram or Youtube) | I like to ...

Worries & Stressors

... Worries Which of the following things, if any, do you worry about?Please select all that apply. Racism | War | The economy | Random acts of violence | The state of my country | Medical issues/ diseases | Income inequality/ poverty | Bullying | The environment/ climate change | The state of the world | Natural disasters | Work/school | The job market/ unemployment | Terrorism | Government/politics | Gender inequality | Drug addiction | Online/digital privacy | State ...

Important Influences & Keeping Up With News/Current Events

... | Video games | Movies | Sports | Fashion/style | TV shows | Digital culture | Live events | Social causes | News/current events | Podcasts | Celebrity culture | Politics Keep Up With News/Current EventsIn which of the following ways, if any, do you keep up with news/current events?Please select all that apply. Social media | Television | Online news websites/apps | Word-of-mouth | Messaging apps | Podcasts | Radio | Newspaper | Blogs | Email newsletters | Magazines ...

Innovation & Shopping/Retail

... (i.e., list of items you want to buy eventually) | In-store pickup for online purchases | Paying via digital wallet (e.g., Apple Pay, Google Pay) | Online peer community to share/ receive feedback on fashion/style choices | Online expert community to share/ receive feedback on fashion/style choices | Algorithm/A.i. generated recommendations based on previous purchases | Paying with a digital currency (e.g., Bitcoin, Litecoin, Ethereum) | Contactless shopping | Personal stylist | Virtually ...

TRANSPORT(N)ATION DATA

... ., parents/friend's car, a car share service like ZipCar) | I plan to buy/lease a car in the next year or two | I don't own/lease a car and don't plan to get one soon A LICENSE TO DRIVEWhich of the following, if any, are true for you?Select all that apply. Knowing how to drive is an important life skill | Getting a driver's license is an important milestone | I can get by without learning how to drive HAVING A CAR…Which of the following, if any, are true for you?Select all that apply. Having a car ...

Money, Finances, & Spending

... A quantitative overview of spending/saving habits and attitudes across U.S. and UK generations. FINANCIAL GOALSWhich of the following, if any, are true for you?Please select all that apply. I have financial goals I'm working toward | I use a service that helps me understand how I use my money (e.g. Mint, credit card spending report) TOOLS FOR MANAGING FINANCESWhich of the following, if any, do you use to help you manage your finances?Please select all that apply. Personal spreadsheet or ...