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General Travel Sentiments

... aren't interested in traveling | I don't understand people who want to stay home 7 in 10 Trendsetters in the U.S. and two-thirds in the UK try to be the first of their friends to visit/experience a destination.FEELING TRAVEL PRESSUREWhich of the following, if any, are true for you?Please select all that apply I feel unfulfilled if I don't travel frequently | I feel social pressure to travel frequently About two-thirds of Trendsetters would rather visit a destination during a special event (e.g ...

Brands

... shopping | I consider myself to be brand loyal IMPORTANT FACTORS TOWARD GOOD CUSTOMER EXPERIENCES Which of the following, if any, do you consider important for a good customer experience?Please select all that apply. Having a good return/exchange policy | Easy returns (e.g., free return shipping, providing return labels) | Having a real person I can talk to | Having online ordering | Having a physical store I can go to | Having 24/7 support/service | Having self-checkout ...

Work Life & Loyalty

... | None I like the work itself | I like the other people who work there | I like my boss/management | I like the office environment/culture | The company is good for the community/world | I think the benefits offered at my company are good | For the incentive I would receive if they got hired, even if I think they won't like the job | None BRINGING FAMILY AND FRIENDS TO WORKMore than a quarter of those who have ever had a job have felt comfortable having their friends and parents visit ...

Shopping

... Parents take a practical approach to shopping and value their kids’ opinions when it comes to what they buy. SELECTIVE SHOPPERSThe majority of U.S. and UK parents do most of the shopping for their family in-store, rather than online, and most like to browse and take their time when shopping as opposed to “getting in and getting out.” This is especially true for moms in both countries. Most parents shop for their child continually throughout the year instead of focusing on shopping ...

All Eyes On Me

... A quantitative overview of Gen Z and Gen Y attitudes and preferences toward advertising. PAID VS. UNPAID SPONSORSHIPSPlease select one statement from each pair below that you agree with the most.I'm more likely to pay attention to a product/service that an influencer/ celebrity/ athlete endorses... Without being paid/sponsored | As part of a paid sponsorship PAYING ATTENTION TO BRANDSWhich of the following types of content, if any, does a brand need to provide in order for you to pay ...

GAMING X COMMUNITY

... GAMING PREFERENCESPlease select one statement from each pair below that you agree with the most.Those Who Play Video Games I prefer to play video games with people that I know | I prefer to play video games with people that I don't know | Play video games on a console/PC | Play video games on my phone | I prefer to play video games with friends online | I prefer to play video games with friends in-person | Play video games that are high energy and stimulating | Play video games ...

Politeness & Others

... | Often | Sometimes | Never CATEGORY INVOLVEMENTFor each of the following, please tell us if you do it or don't do it. Recycle | Vote | Follow the news | Ensure I don't waste food | Actively support causes I care about | Donate | Ensure I don't create unnecessary garbage | Research political candidates or referendums that I vote for | Support causes on social networks | Volunteer | Ensure I don't use a lot of natural resources (e.g., gas, energy, water) | Research the companies that I buy ...

Marketing & Advertising

... properties/personalities (e.g., Friends' Central Perk pop-up, Orange Is The New Black promo food truck) | I like when a celebrity is involved in product creation/ideation with a brand | I like to buy clothing and accessories that entertainment brands have created specifically for the property (e.g., Bazinga T-shirt from The Big Bang Theory) | I like to buy clothing and accessories from entertainment personalities that I am a fan of (e.g., Kanye Wests line for The Life of Pablo) NEW AGE ...

TODAYS YOU(TH)

... A quantitative overview of how Gen Z and Millennials identify today. IT’S HARDER TODAYCompared to previous generations, do you think the following are easier, harder, or the same for young people today? Paying for college | Buying a house | Saving | Planning for retirement | Managing finances | Work/life balance | Career | Marriage | Parenthood | Buying a car | School/education | Dating | Being involved in politics | Friendships Paying for college | Buying a house | Saving ...

Playing House

... lightbulb) | Home robot/assistant (e.g., Amazon Echo, Roomba) LOYAL TO BRANDSMany young adults are brand loyal, especially when shopping for things like personal care products, groceries and cleaning supplies. Additionally, nearly half of those who have pets buy the same brands of pet products, while about a third of youth buy the same brands of cleaning supplies and home electronics. Women are more brand loyal than men in nearly all these categories, as are Ys compared to Zs, likely because they are ...