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Gen Z Tech and Social Media

... | Video chat | Use chat apps Mobile Shopping Technology is also increasingly changing the way Zs shop. They use their mobile phones and tablets on a regular basis to browse products online, and 34% use them to make purchases. They are also using their devices to learn about brands (40%) and use discounts and coupons (28%). Teens, who are more likely to do their own shopping, have a greater penchant for using their devices for shopping-related activities than do tweens. What activities do you do ...

GAMING X COMMUNITY

... GAMING PREFERENCESPlease select one statement from each pair below that you agree with the most.Those Who Play Video Games I prefer to play video games with people that I know | I prefer to play video games with people that I don't know | Play video games on a console/PC | Play video games on my phone | I prefer to play video games with friends online | I prefer to play video games with friends in-person | Play video games that are high energy and stimulating | Play video games ...

TODAYS YOU(TH)

... A quantitative overview of how Gen Z and Millennials identify today. IT’S HARDER TODAYCompared to previous generations, do you think the following are easier, harder, or the same for young people today? Paying for college | Buying a house | Saving | Planning for retirement | Managing finances | Work/life balance | Career | Marriage | Parenthood | Buying a car | School/education | Dating | Being involved in politics | Friendships Paying for college | Buying a house | Saving ...

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Brand AttitudesHow strongly do you agree or disagree with each of the following statements?Everyday Equality Report 2020Strongly/Somewhat Agree Summary Brands need to acknowledge people living with disabilities to be relevant | Brands need to stand up for their values to be relevant | Brands should be public about internal policies about social issues | Brands have the power to change the world | Brands ...

Finance Data

... | An online/app payment account (e.g., PayPal, Zelle, Venmo) | My own credit card | Life insurance | Student loans | My own retirement account | Stocks/bonds | A credit/debit card that is mine, but someone else pays for | College/university savings plan | An investment account (e.g., ETF, index fund, mutual fund) | A stock trading account | A budgeting app | A trust fund | A will | None of these 68% of U.S. Trendsetters, and 62% in the UK, think they will be financially ...

Consumed Channels

... online. But for most other things (clothing, housewares, etc.) I try to buy from brick-and-mortar stores as much as possible. I like to see and try before making purchases, and I feel I have more control over the quality of the product because I can personally check for flaws.KELLY, 28I don’t really buy things through my mobile phone. I’d rather just buy from my computer, since the screen is bigger and it’s generally faster. MARA, 24I only use my computer to browse products online. It’s easier to ...

Planning Travel

... traveling, I prefer to dress casually | When traveling, I prefer to dress up | I plan out my packing in advance | I pack last minute | I pack for function | I pack for style | When packing, I plan out my outfits for each day | When packing, I bring items without knowing when I will wear them TO-DO LIST BEFORE THE TRIPWhich of the following, if any, do you typically do before going on a trip?Select all that apply Save money | Buy food/drinks | Buy new clothing | Buy travel size ...

Creating Space

... more functional while at home | Set up a space for me to do and store my hobbies/crafts | Purchased small ticket items (e.g., mixer, air fryer) | Set up a space to meditate or relax | Purchased a smart home assistant (e.g., Alexa, Google Home) | Purchased large ticket items (e.g., dishwasher, refrigerator) | Purchased smart home environment devices (e.g., Nest Thermostat, smart air quality monitor) | Set up a home gym | Set up a space for a bar (U.S. 21+, UK 18+) Organized my space (e.g ...

Consumed Consumer

... if I’m in a store and see something I LOVE, and it is either on sale or a reasonable price, I will buy it. I feel comfortable doing this because I’m always pretty well informed about what’s available, so I’ll be able to tell if the item is rare or if it would be easy to find for sale online. I usually like to wait until things go on sale online, then compare prices to get the best deal. ELLIE, 22When I go to a store I am a ‘Navy Seal Shopper’: I go in, get what I want, and get out, and try not ...

Consumed Path

... | Consulted blogs | Consulted magazines | I don't pre-plan for this category POINT OF PURCHASE While you are shopping for the following categories, either online or in-store, which of the following do you do? Search for a coupon or discount | Buy my favorite brand in that category | Read online product reviews | Search by brand | Search by category | Buy the cheapest brand | Use my mobile phone to compare prices | Plan to purchase it online later | Investigate delivery options | Search for the ...