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Purchase Influences and Drivers

... about new beauty/grooming brands/products/services?Select all that apply. From a friend | See them when I'm shopping online or in-person | From an influencer on social media | From a brand's advertisements | Search result | From a celebrity | From a parent | Recommendation/ ratings website | Through media | From a sibling | Through a collaboration | Significant other | Other people | From a child | Some other way Go-To Source of Information You mentioned that you ...

Consumer Confidence - Economic Impacts

... lump sum payments to pay off or pay down outstanding debt | Buy furniture and home decor in the next month | Invest more for retirement than you are now | Buy major home electronics such as a TV, computer, tablet in the next month | Buy large home appliances | Subscribe to a new streaming service in the next month | Planning a large home improvement/renovation project in the next month | Research/book a vacation or travel in the next month | Relocate to a different part of the ...

Direct-To-Consumer (DTC)

... A quantitative overview of young consumers attitudes and behaviors toward DTC brands. TRYING DIRECT-TO-CONSUMER BRANDSWhich of the following statements, if any, are true for you?Please select all that apply. I like to try new brands that are disrupting an established category (e.g., Dollar Shave Club, Casper) REASONS TO SHOP FROM A DIRECT-TO-CONSUMER BRANDWhich of the following reasons, if any, would prompt you to shop from a direct to consumer brand (e.g., Casper, Dollar Shave Club, Quip ...

A New Home

... A quantitative overview of young people’s perceptions of moving to a new location.CAN’T LIVE-IN WITHOUTWhen thinking about where you choose to live, how important are each of the following to you?U.S. Trendsetters Ability to redecorate my home | Ability to stay long-term in my current home | Ability to renovate my home | Having a sense of community/belonging | Feeling that others in my community care about me | Feeling involved in local events/social activities | Knowing your neighbors ...

Under The Influence

... , memes) | Learning/education | Live events (e.g., concerts, festivals, plays) | Nature/the outdoors | Meditation/mindfulness | Children's items/childcare | Science | Podcasts | Interior design | Nightlife (e.g., clubs, bars, discos) | None of these Among U.S. and UK Trendsetters, 2 in 5 (39% and 37%, respectively) agree their opinion of a brand was influenced by an online review.PAYING ATTENTION TO RECSI am most likely to pay attention to a recommendation/opinion that a person ...

Purchases

... expert to help customize items/provide recommendations | To customize a one-of-a-kind item myself | To buy a limited edition item 1 in 5 Trendsetters in the U.S. and UK find it difficult to locate a sales associate when in stores.INTERACTIONS WITH SALES ASSOCIATESPlease select one statement from each pair that most closely aligns with your views.When in a store... I prefer to approach sales associates | I prefer sales associates to approach me | It's easy to find a sales associate | It's hard to ...

Shared Fandom

... , do you and your child(ren) participate in your shared fandoms?U.S. Parents Purchase merchandise or collectibles | Create art (e.g., fanfiction writing, comics, fan films, fan music, podcasting) | Attend conventions/events | Create content (e.g., post online reviews, vlog experiences) | Join and participate in online forums | Cosplay (i.e., dress up in costume) | Something else | None of the above Similar TasteFor each of the following statements, please answer the extent to which you ...

#PRHAUL

... first reading online discussions (e.g., reviews, comments, chats, forums, blogs) | I don't make purchases without first checking influencers reviews Sources of Advice & InfoThinking back to when you first wanted to start a new beauty/grooming routine, what resources did you turn to for advice and information? YouTube videos | Friends | TikTok videos | People my age | Social media accounts I follow for inspiration | Influencers | Online discussions | Parent(s) | Beauty/Fashion ...

Brands & Marketing

... | Recommendations from sales associates | Social media influencer endorsement | Celebrity endorsements/spokespeople | Other thing(s) | Nothing SOCIAL INFLUENCE & PURCHASESWhich of the following, if any, are true for you?Select all that apply. I have been inspired to buy something because I saw someone else post about having purchased the same thing online | I have created a social media post around a purchase I've made (e.g., posting an unboxing video to Instagram or Youtube) | I like to ...