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The Future of Dating

... family | Decide to be exclusive (only date that one person) | Get married | Move in together | Introduce your partner to friends | Get engaged | Kiss | Have sex for the first time (Base 18+) | Hold hands | Update your relationship status on social media | Post digital evidence (checking in together, posting photos, status updates, etc.) | None of the above Online VS Offline DatingI find most of the people I go on dates with...Please select one response below. Offline (in-person ...

Global Y Consumer

... A quantitative overview of global Ys’ shopping and consumption habits.ON/OFF SHOPPERS In-store purchases account for a little more than half of GYs’ shopping, yet online and mobile purchases have been growing, with Ys in Asia leading the way. In general, shopping via mobile device is much more common in developing countries (India, China, South Korea). In the UK and Brazil, online shopping on a PC over a mobile device is much more common. In general, what percentage of your shopping takes place ...

Brands & Home

... shop at the same stores for any of the following categories of items each time you make purchases?Generally Buy The Same Brands Summary Personal care products | Groceries | Cleaning supplies | Home electronics (e.g., television) | Pet products | Kitchenware (e.g., pots, pans, dishes) | Home appliances (e.g., stove, refrigerator) | Hardware/ home repair products | Home décor/furniture | Outdoor supplies (e.g., lawn care products, pool products) Do you generally buy the same brands, and ...

Entertainment & Media Data

... reality TV shows Communication StylesWhich way do you prefer to communicate with friends/family?Generations Report 2019Please select one. In-person | Text messaging | Social media (e.g. Facebook, Instagram) Gaming with OthersWhich of the following, if any, are true for you?Global Culture Forecast 2018Please select all that apply. Playing video games is my favorite form of entertainment | I share videos and photos of myself playing video games online Gaming AttitudesHow strongly do you agree or ...

Friends & Gifting

... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...

Style Practices & Preferences

... more formal | In the past few years, my style has become more modest/ conservative | In the past few years, my style has become more revealing/ sexy | In the past year my style has become more minimalist | In the past year my style has become more eclectic MINIMALISM PRACTICESWhich of the following, if any, are true for you?Select all that apply. In the past year, I have been practicing more minimalism | In the past year, I have tried new organizational methods in my home (e.g., the ...

Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...

Volunteering & Being Involved

... trip (e.g., Habitat for Humanity) | Attended a rally or protest | Reached out to government officials | None of these Nearly half (49%) of U.S. Trendsetters, and 44% in the UK, would not knowingly buy a product that is "bad" (e.g., for the world or environment).GIVING BACKWhich of the following, if any, is true for you?Please select all that apply. I generally give at least a few dollars when someone I know asks me to donate | I give to charity almost every year | I have made an ...

Gen Z Brands and Marketing

... Gen Z has high expectations for brands. They pay attention to marketing, like to communicate with the brands they love, and look for brands that reflect their values.Would You Rather...? As Indies, Zs prefer one-of-a-kind items, brands that are targeted to them, and stores that are designed for people their age. Unlike their Y counterparts, most Zs would opt for a cool product rather than a cool experience from a brand, and they would also prefer to buy something (60%) rather than make ...