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No Planet B

... Climate In CrisisPlease select one statement from each pair below that you agree with more. I believe in the climate crisis | I do not believe in the climate crisis My RoleHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel confident in my ability to help with the climate crisis | I would be embarrassed to tell people if I bought a product from a brand that was 'bad' for the environment Shift Into ActionFor each of the ...

Travel & Accommodations

... buy clothing/accessories | It offers upgrades | It offers a loyalty program | It offers artistic/design environment | There is a spa on site | It offers on-site activities (e.g., yoga, classes) | It's marijuana friendly | Other reasons | None of the above HOTEL PREFERENCESPlease select one statement from each pair below that you agree with more.I would rather... Stay in a hotel | Stay in a peer-to-peer accommodation (e.g. Airbnb, VRBO) | Stay in a chain hotel | Stay in a ...

Influencers & Social Pressures

... A quantitative overview of young people's perceptions of pressure toward travel.FIRST TO GOHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I try to be the first of my friends to visit a destination FEELING THE PRESSUREHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary People travel just to show off on social media | I feel social pressure to travel frequently INFLUENTIAL TRAVEL ...

Retail & Spending Data

... /grooming products) CHANGES IN SHOPPINGHow, if at all, has the way you shop changed in the last month?Select as many as apply. Way of Shopping has changed over the last month (Select 1+ options) | I am more likely to shop/buy online | I am more likely to consider if a purchase is really necessary | I have become more selective about where I shop | I browse/shop even when I don't necessarily plan to buy anything | I shop and browse more frequently throughout the day | I do more comparison ...

A&S Education

... A quantitative overview of youth's attitudes and preferences surrounding education, specifically college.Only 5% of teen Zs are uninterested in going college, while another 11% are unsure about attending. QUESTIONING COLLEGE Today’s youth are well aware of the financial strain associated with continuing education. Among those who are unsure or not interested in going to college, nearly half say it’s because they can’t afford it. For Trendsetters, this number jumps to 67%. The debt associated ...

A&S Landscape

... before getting married, and 38% say those who live at home with their parents after they turn 18 are also looked down upon. Even though they are considered digital natives, 34% of young people believe there’s a stigma around meeting a romantic partner online. It’s likely that these societal pressures stem from older, more traditional generations. For which, if any, do you think there is still a stigma around? Not going to college | Having kids before getting married | Living at home with your ...

TRANSPORT(N)ATION DATA

... ., parents/friend's car, a car share service like ZipCar) | I plan to buy/lease a car in the next year or two | I don't own/lease a car and don't plan to get one soon A LICENSE TO DRIVEWhich of the following, if any, are true for you?Select all that apply. Knowing how to drive is an important life skill | Getting a driver's license is an important milestone | I can get by without learning how to drive HAVING A CAR…Which of the following, if any, are true for you?Select all that apply. Having a car ...

Travel Preferences, Motivations, Extended & Virtual Travel

... | Getting outside of my comfort zone | Experiencing a change in weather | Meeting new people | Visiting friends I've made online | Learning a new language | Have something to post on social media | Being part of a trend I've seen on social media Top 3 Travel Motivations Now, of the following motivations you just selected, please pick your top 3 motivators. To get away from the stresses of everyday life | Relaxing | Growing as a person | Have something to look forward to | Bonding ...

Retail

... A quantitative overview of generational attitudes and preferences toward retail. SHOPPING PREFERENCESPlease select one statement from each pair below that you agree with more. I prefer to shop in-store | I prefer to shop online | I like to take my time and browse in stores | I like to get in and out of stores quickly | I prefer to shop via a mobile device (e.g., cellphone, tablet) | I prefer to shop via a laptop/desktop computer Among U.S. Zs, Ys, Xers, and Boomers, 1 in 3 ...