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Shopping Behaviors

... (e.g., a store only in your area) | Health food/supply store (e.g., GNC, Vitamin Shoppe) | Online classifieds site (e.g., Craigslist) | Online deal site (e.g., Gilt, Groupon, HauteLook) | Upscale department store (e.g., Neiman Marcus, Nordstrom, Saks Fifth Avenue) | Restaurant delivery service (e.g., Seamless, Grubhub, Delivery.com) | Grocery delivery service | Pop-up shop ITEMIZATIONThe majority of young people in the U.S. and UK are shopping for traditional necessities like groceries ...

The Picture of Health Data

... | Online workouts WORK & HEALTHHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important for me that my employer/ school/ teachers promotes mental health for me and others FITNESS ATTITUDESHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I enjoy trying new wellness experiences | I wish I had more time to exercise | I like to track my exercise (e.g., via apps, tracking devices ...

Brands & Marketing

... /promotes it | Buy a product/service if an influencer endorses/ promotes it BRANDING FRIENDSThree in 10 U.S. and UK Trendsetters know they can be friends with someone because they share the same love for a brand. So it’s no mystery why another three in 10 Trendsetters would like brands to sponsor or host more events to help them meet new friends, who may share the same love for that particular brand.Which of the following, if any, are true for you?Please select all that apply. I know I can be friends ...

Building Brand Loyalty

... turn off young consumers as there are many factors that cause them to abandon purchases at the last minute. More than half of U.S. youth and 48% of those in the UK say hidden fees would prevent them from making a purchase. Other elements like costs for shipping and returns and poor customer service would also make many young consumers, especially women, decide not to complete a transaction. What, if anything, would make you abandon a purchase (e.g., decide not to buy ...

Digital Socialize

... things online several times a day. I share photos on Instagram, things to buy on Pinterest, links to stories on Twitter, and jokes to friends and family on Facebook or email. I do these things for personal enjoyment and to connect with people. MEGAN, 34I share things online frequently. I share a lot of photos and quotes that are inspiring to me , especially if I feel like someone else can relate to them. ARYANA, 15SOCIAL MEDIA USAGE While Facebook remains a top platform, its dominance across ...

State of Mind Data

... have it all in terms of body, mind, and soul wellness HEALTH & WELLNESS ATTITUDESWhich of the following statements, if any, are true for you?Please select all that apply. I want to be my best self, both physically and mentally | I spend time/energy to improve my health & wellness | I often stress about my health & wellness | I often compare my health & wellness to my friends/peers | I regularly take stock of my health & wellness FRIENDS & MENTAL HEALTHHow strongly do you agree or disagree with ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

Brand Influence(rs)

... favorite brand(s) DISCOVERING NEW BRANDSWhich of the following, if any, are true for you?Select all that apply. I have discovered new brands by following influencers | I have discovered new brands by following celebrities | I have discovered new brands by following athletes BRAND AWARENESSWhen thinking about celebrities or influencers, how much do you agree or disagree with the following statements?Strongly/Somewhat Agree Summary Celebrities, influencers, and athletes impact how I think of a ...

Spending Behaviors & Attitudes

... A quantitative look at youth’s attitudes toward spending their money, from purchasing subscriptions to acquiring rewards cards, and feeling guilty for spending.SUBSCRIPTIONS AND MEMBERSHIPSThe majority of young adults (73%) have monthly or annual subscriptions or memberships that they choose to pay for, however those in AUS are least likely to have these compared to those in the U.S. and UK. The largest number of young people (47%) and Trendsetters (69%) have subscriptions to monthly streaming ...