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Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...

Brand Influence(rs)

... favorite brand(s) DISCOVERING NEW BRANDSWhich of the following, if any, are true for you?Select all that apply. I have discovered new brands by following influencers | I have discovered new brands by following celebrities | I have discovered new brands by following athletes BRAND AWARENESSWhen thinking about celebrities or influencers, how much do you agree or disagree with the following statements?Strongly/Somewhat Agree Summary Celebrities, influencers, and athletes impact how I think of a ...

Brands & Marketing

... /promotes it | Buy a product/service if an influencer endorses/ promotes it BRANDING FRIENDSThree in 10 U.S. and UK Trendsetters know they can be friends with someone because they share the same love for a brand. So it’s no mystery why another three in 10 Trendsetters would like brands to sponsor or host more events to help them meet new friends, who may share the same love for that particular brand.Which of the following, if any, are true for you?Please select all that apply. I know I can be friends ...

Shopping Behaviors

... (e.g., a store only in your area) | Health food/supply store (e.g., GNC, Vitamin Shoppe) | Online classifieds site (e.g., Craigslist) | Online deal site (e.g., Gilt, Groupon, HauteLook) | Upscale department store (e.g., Neiman Marcus, Nordstrom, Saks Fifth Avenue) | Restaurant delivery service (e.g., Seamless, Grubhub, Delivery.com) | Grocery delivery service | Pop-up shop ITEMIZATIONThe majority of young people in the U.S. and UK are shopping for traditional necessities like groceries ...

Education, Work & Success Data

... statements?Strongly/Somewhat Agree Summary Online learning can be as good as traditional/in-person learning | You need an undergraduate college education (bachelor's degree) to be successful in your career VALUE OF EDUCATION VS TRAININGPlease select one statement from each pair below that you agree with more.Ages 13-17I value... Traditional education more (e.g., high school, college) | On-the-job education more PANDEMIC CAREER PATHSWhich of the following, if any, are true for you?Select all that ...

Entertainment & Media Data

... for you?Select all that apply. I'm interested in interactive live entertainment online (e.g., Netflix Party, Instagram live) | In the past month I have organized a virtual event (e.g., virtual happy hour, video chat with family/friends) | During the pandemic I have streamed a live concert | During the pandemic I have streamed a live DJ session SEEING ADSPlease select one statement from each pair below that you agree with more. I feel I am seeing MORE advertising these days | I feel I am ...

Gen Z Brands and Marketing

... Gen Z has high expectations for brands. They pay attention to marketing, like to communicate with the brands they love, and look for brands that reflect their values.Would You Rather...? As Indies, Zs prefer one-of-a-kind items, brands that are targeted to them, and stores that are designed for people their age. Unlike their Y counterparts, most Zs would opt for a cool product rather than a cool experience from a brand, and they would also prefer to buy something (60%) rather than make ...

Building Brand Loyalty

... turn off young consumers as there are many factors that cause them to abandon purchases at the last minute. More than half of U.S. youth and 48% of those in the UK say hidden fees would prevent them from making a purchase. Other elements like costs for shipping and returns and poor customer service would also make many young consumers, especially women, decide not to complete a transaction. What, if anything, would make you abandon a purchase (e.g., decide not to buy ...

Digital Socialize

... things online several times a day. I share photos on Instagram, things to buy on Pinterest, links to stories on Twitter, and jokes to friends and family on Facebook or email. I do these things for personal enjoyment and to connect with people. MEGAN, 34I share things online frequently. I share a lot of photos and quotes that are inspiring to me , especially if I feel like someone else can relate to them. ARYANA, 15SOCIAL MEDIA USAGE While Facebook remains a top platform, its dominance across ...