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Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Consumed Consumer

... if I’m in a store and see something I LOVE, and it is either on sale or a reasonable price, I will buy it. I feel comfortable doing this because I’m always pretty well informed about what’s available, so I’ll be able to tell if the item is rare or if it would be easy to find for sale online. I usually like to wait until things go on sale online, then compare prices to get the best deal. ELLIE, 22When I go to a store I am a ‘Navy Seal Shopper’: I go in, get what I want, and get out, and try not ...

Consumed Path

... | Consulted blogs | Consulted magazines | I don't pre-plan for this category POINT OF PURCHASE While you are shopping for the following categories, either online or in-store, which of the following do you do? Search for a coupon or discount | Buy my favorite brand in that category | Read online product reviews | Search by brand | Search by category | Buy the cheapest brand | Use my mobile phone to compare prices | Plan to purchase it online later | Investigate delivery options | Search for the ...

Friends & Gifting

... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...

Global Y Consumer

... A quantitative overview of global Ys’ shopping and consumption habits.ON/OFF SHOPPERS In-store purchases account for a little more than half of GYs’ shopping, yet online and mobile purchases have been growing, with Ys in Asia leading the way. In general, shopping via mobile device is much more common in developing countries (India, China, South Korea). In the UK and Brazil, online shopping on a PC over a mobile device is much more common. In general, what percentage of your shopping takes place ...

Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...

Brand Influence(rs)

... favorite brand(s) DISCOVERING NEW BRANDSWhich of the following, if any, are true for you?Select all that apply. I have discovered new brands by following influencers | I have discovered new brands by following celebrities | I have discovered new brands by following athletes BRAND AWARENESSWhen thinking about celebrities or influencers, how much do you agree or disagree with the following statements?Strongly/Somewhat Agree Summary Celebrities, influencers, and athletes impact how I think of a ...

Brands & Marketing

... /promotes it | Buy a product/service if an influencer endorses/ promotes it BRANDING FRIENDSThree in 10 U.S. and UK Trendsetters know they can be friends with someone because they share the same love for a brand. So it’s no mystery why another three in 10 Trendsetters would like brands to sponsor or host more events to help them meet new friends, who may share the same love for that particular brand.Which of the following, if any, are true for you?Please select all that apply. I know I can be friends ...

Shopping Behaviors

... (e.g., a store only in your area) | Health food/supply store (e.g., GNC, Vitamin Shoppe) | Online classifieds site (e.g., Craigslist) | Online deal site (e.g., Gilt, Groupon, HauteLook) | Upscale department store (e.g., Neiman Marcus, Nordstrom, Saks Fifth Avenue) | Restaurant delivery service (e.g., Seamless, Grubhub, Delivery.com) | Grocery delivery service | Pop-up shop ITEMIZATIONThe majority of young people in the U.S. and UK are shopping for traditional necessities like groceries ...

Education, Work & Success Data

... statements?Strongly/Somewhat Agree Summary Online learning can be as good as traditional/in-person learning | You need an undergraduate college education (bachelor's degree) to be successful in your career VALUE OF EDUCATION VS TRAININGPlease select one statement from each pair below that you agree with more.Ages 13-17I value... Traditional education more (e.g., high school, college) | On-the-job education more PANDEMIC CAREER PATHSWhich of the following, if any, are true for you?Select all that ...