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Style Practices & Preferences

... more formal | In the past few years, my style has become more modest/ conservative | In the past few years, my style has become more revealing/ sexy | In the past year my style has become more minimalist | In the past year my style has become more eclectic MINIMALISM PRACTICESWhich of the following, if any, are true for you?Select all that apply. In the past year, I have been practicing more minimalism | In the past year, I have tried new organizational methods in my home (e.g., the ...

Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...

Gen Z Brands and Marketing

... Gen Z has high expectations for brands. They pay attention to marketing, like to communicate with the brands they love, and look for brands that reflect their values.Would You Rather...? As Indies, Zs prefer one-of-a-kind items, brands that are targeted to them, and stores that are designed for people their age. Unlike their Y counterparts, most Zs would opt for a cool product rather than a cool experience from a brand, and they would also prefer to buy something (60%) rather than make ...

Shopping Behaviors

... (e.g., a store only in your area) | Health food/supply store (e.g., GNC, Vitamin Shoppe) | Online classifieds site (e.g., Craigslist) | Online deal site (e.g., Gilt, Groupon, HauteLook) | Upscale department store (e.g., Neiman Marcus, Nordstrom, Saks Fifth Avenue) | Restaurant delivery service (e.g., Seamless, Grubhub, Delivery.com) | Grocery delivery service | Pop-up shop ITEMIZATIONThe majority of young people in the U.S. and UK are shopping for traditional necessities like groceries ...

Volunteering & Being Involved

... trip (e.g., Habitat for Humanity) | Attended a rally or protest | Reached out to government officials | None of these Nearly half (49%) of U.S. Trendsetters, and 44% in the UK, would not knowingly buy a product that is "bad" (e.g., for the world or environment).GIVING BACKWhich of the following, if any, is true for you?Please select all that apply. I generally give at least a few dollars when someone I know asks me to donate | I give to charity almost every year | I have made an ...

The Picture of Health Data

... | Online workouts WORK & HEALTHHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important for me that my employer/ school/ teachers promotes mental health for me and others FITNESS ATTITUDESHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I enjoy trying new wellness experiences | I wish I had more time to exercise | I like to track my exercise (e.g., via apps, tracking devices ...

Brands & Marketing

... /promotes it | Buy a product/service if an influencer endorses/ promotes it BRANDING FRIENDSThree in 10 U.S. and UK Trendsetters know they can be friends with someone because they share the same love for a brand. So it’s no mystery why another three in 10 Trendsetters would like brands to sponsor or host more events to help them meet new friends, who may share the same love for that particular brand.Which of the following, if any, are true for you?Please select all that apply. I know I can be friends ...

Digital Socialize

... things online several times a day. I share photos on Instagram, things to buy on Pinterest, links to stories on Twitter, and jokes to friends and family on Facebook or email. I do these things for personal enjoyment and to connect with people. MEGAN, 34I share things online frequently. I share a lot of photos and quotes that are inspiring to me , especially if I feel like someone else can relate to them. ARYANA, 15SOCIAL MEDIA USAGE While Facebook remains a top platform, its dominance across ...

Building Brand Loyalty

... turn off young consumers as there are many factors that cause them to abandon purchases at the last minute. More than half of U.S. youth and 48% of those in the UK say hidden fees would prevent them from making a purchase. Other elements like costs for shipping and returns and poor customer service would also make many young consumers, especially women, decide not to complete a transaction. What, if anything, would make you abandon a purchase (e.g., decide not to buy ...