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Macrotrends

Culture Spotlight On Indonesia

... In Indonesia, music goes hardcore while fashion trends toward modesty.Indonesia's popular culture scene is complex and even unexpected, with over-the-top soap operas dominating the TV landscape, heavy metal music making noise, modest fashion creating a statement, and the movie industry leading the charge, though the country is far behind when it comes to LGBTQ rights and portrayals in the media.Drama Queen: Soap Operas Are The Dominant GenreSoap operas, known as sinetron, are the highest ...

Fanning Out

... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...

Pop In

... Global youth are increasingly placing their own image in elements of popular culture to engage with content in a highly personal way and become stars in their own right.In years past, being part of the cultural conversation could be achieved by simply consuming content (e.g., watching a TV show, playing a game, listening to a song). Yet today, this is no longer enough: modern youth increasingly seek to insert themselves in what they consume, too. Young people around the world are looking ...

Omnitainment

... a value proposition. Though the marketing of the past may have been less theatrical than that of today, it was tactical; brands were virtually guaranteed to reach a broad, captive audience when they ran a 30-second spot during must-see TV or took out an ad in the front pages of a magazine. But the Internet age has thrown this model for a loop. Young audiences are rarely captive but rather a moving target. They’re more savvy when it comes to spotting and tuning out advertising because they’ve ...

Creating For The Creators

... creative process. They began to see the concept of ownership of media as malleable. Gen Z’s open source mindset furthers this notion that all content—from software to songs to TV shows—should be considered a foundation upon which to grow new ideas and, in this case, additional entertaining content. Entertainment has become a free for all. The industry no longer has full control of the stories it tells once they are released; rather media often has a second, third, and fourth life ...

The Age Of Innocence

... , and they look back on their childhoods with a particular fondness as a simpler, more innocent time pre-Internet. They’ve found numerous ways to transport themselves back to that period in their lives, leveraging brands, music, and TV shows to do so. Now they’re turning their nightlife into a means to experience such nostalgia collectively. This is also part of the way in which they’re extending their adolescence, by prolonging the stage of their lives at which it’s considered acceptable to do ...

Supply & On Demand

... and their peers will be able to dictate, in real time, the entertainment that is supplied in movie theaters, on TV networks, on radio stations, and more. They want providers to not only address their IWWIWWIWI (I Want What I Want When I Want It) mindset but also listen to and even anticipate their individual requests. To that point, 74% of youth in the U.S. and 70% of UK youth believe that consumers should have a voice in what major media companies produce and broadcast, with ...

Global Culture Marketing Tips

... food giant ran an ad that looked like the credits of the movie featuring a scary clown, much like the villain of the movie. Burger King tapped into the cultural conversation within the context of its brand by positioning its competitor McDonald's as a feared character. Its own logo wasn't shown until the end of the spot, making it appear as part of the movie.  - 5. Provide A Must-See Experience. - TV is a main way in which global youth feel connected to popular culture ...

Global Movie Trends

... across multiple genres and mediums. Similarly, movie studios are starting to become more inclusive of LGBTQ viewpoints as they realize that queer people are still wholly underrepresented in movies compared to TV and the media. In addition to the nascent exploration of gender and sexuality in film, two genres are emerging as part of the zeitgeist: horror and espionage. Both reflect the current socio-political climate and the escape into semi-realism (but with varied outcomes that ultimately don’t ...

Culture Spotlight On India

... Gamesbond to create titles in India. Meanwhile, mobile gaming is setting the stage for other forms of gaming to gain popularity in the country; eSports are developing traction with India televising its first tournament earlier this year, and gaming cafés are becoming more popular, especially in the tech hub of Bengaluru.Over 80% of youth in India listen to music at least once a day.MUSIC GENRES IN INDIAWhen it comes to the most popular type of music among youth in India, film/TV/musical ...