The FUND-amentals Sep 13, 2017 money debt retirement saving ... goals, such as redecorating their living space or taking a trip. They’re prioritizing saving for such expenses; however, they don’t want to give up their freewheeling financial habits in order to do so. They’re turning to apps that subtly squirrel away the money they’ll need to achieve their savings goal within a few months. This allows them to continue their habit of spending until they run out of money each month and simultaneously have enough set aside to buy what they want. As a 21-year-old man ...
High Society Sep 17, 2019 ... memification around this topic, consumer interest in astrology has led to big brands such as Amazon using the millennia-old study of the cosmos and its relativity to human’s lives to shill products and services. Now, software developers are releasing sophisticated new apps that offer users highly-individualized astrological information; beauty brands are releasing collections based around lunar cycles; and brands like Spotify are offering products and services that are customized to consumers’ zodiac signs ...
Breaking Bad Mar 20, 2019 ... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...
Data Mine Sep 19, 2018 ... , as they’ve grown up surrounded by technology and have willingly opted into the many devices, apps, and services that require their personal information, and they opt into such devices, apps, and services in order to receive the more personal experience available to them by sharing their information. In fact, approximately three in 10 Trendsetters (32% in the U.S. and 28% in the UK) are willing to give a brand/company personal information in exchange for personalized recommendations. In the early ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... because I don’t like to keep people waiting. I think that’s kind of mean.” Services are emerging as a solution to such gaffes that provide away messages for smartphones much like “out-of-office” notifications do for emails. These allow Zs to remain part of a conversation and maintain an air of social nicety even when temporarily unavailable. Conversely, ignoring someone can be used as a power play, so Zs are also gravitating towards apps and platforms that indicate when their messages have been read ...
Numbers Game Mar 20, 2017 technology quantified self sports ... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...
Fear Factors Mar 19, 2019 ... generations who tend to take a DIY approach to managing their stress, young consumers are influencing their older counterparts to embrace these types of tools too. As a result, the market for stress aid tools is booming, signaling an opportunity for all brands to help mitigate people's worries. Mindfulness Apps Self-care apps topped Apple's 2018 trends list, with consumers spending $32 million on mindfulness apps like Headspace, Calm, and 10% Happier. Mindfulness resources are resonating across all ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... friends at a young age and keep their social circles tight-knit. On top of this, Swedes aren't particularly extroverted or interested in small talk, making it harder to simply strike up a friendship. While having few, long-lasting friendships has its benefits, it can prove limiting when it comes to networking as people tend to know fewer people who can help them progress in their careers. To address this challenge, Swedes are developing apps, including Sevn, Lunchback, Yepstr, and ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... supported apps, the transmitter uses GPS to determine the location of his or her mobile device. Brands can then push ads, information, promotions, discounts, and deals that are customized both to the consumers’ preferences, and his or her real-time location. For brands, and for retailers in particular, the implications of this technology are clear. If marketers know their consumers’ location within a designated area at a given moment in time, they can be much more precise in their targeting—and more ...
