235 results for '"apps"'
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Macrotrends

Marketing Tips

... right side, they see content from publishers, amateur creators, celebrities, and stories that Snap curates from user-generated videos and photos. Human curators will also program content to make sure that users’ preferences are not keeping them from seeing a wide array of opinions and ideas. - 2. LEVERAGE “DARK” SOCIAL. - Not to be confused with the devious Dark Web, dark social refers to sharing that happens in a private rather than public forum via instant messaging programs, messaging apps ...

Marketing Tips

... technology to propel innovation in the industry and foster the growth of today’s Numbers Game.  GE General Electric has entered into a three-year partnership with the Boston Celtics in which it will provide data and analytics for the team with the goal of improving player performance and preventing injuries.Microsoft Microsoft has inked a deal with the PGA to use its technology to bring innovation to golf. The tech giant has developed numerous apps that collect data on players’ performance as well ...

The FUND-amentals

... goals, such as redecorating their living space or taking a trip. They’re prioritizing saving for such expenses; however, they don’t want to give up their freewheeling financial habits in order to do so. They’re turning to apps that subtly squirrel away the money they’ll need to achieve their savings goal within a few months. This allows them to continue their habit of spending until they run out of money each month and simultaneously have enough set aside to buy what they want. As a 21-year-old man ...

Data Mine

... , as they’ve grown up surrounded by technology and have willingly opted into the many devices, apps, and services that require their personal information, and they opt into such devices, apps, and services in order to receive the more personal experience available to them by sharing their information. In fact, approximately three in 10 Trendsetters (32% in the U.S. and 28% in the UK) are willing to give a brand/company personal information in exchange for personalized recommendations. In the early ...

Fear Factors

... generations who tend to take a DIY approach to managing their stress, young consumers are influencing their older counterparts to embrace these types of tools too. As a result, the market for stress aid tools is booming, signaling an opportunity for all brands to help mitigate people's worries. Mindfulness Apps Self-care apps topped Apple's 2018 trends list, with consumers spending $32 million on mindfulness apps like Headspace, Calm, and 10% Happier. Mindfulness resources are resonating across all ...

Numbers Game

... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...

Retail 2.0: Incentivized Shopping

... supplemental brand information, searching for the steepest coupon codes and discounts, and exchanging their personal information for branded rewards apps at the retailers they frequent—all to ensure maximum ROI for their efforts. After time, money is youths’ most limited resource and they want to feel like they’re being smart about both; the brands that assist them in this endeavor will gain their trust. And yet, youth don’t only want to justify their time and money; they now expect additional ...

Future Of Travel, Transportation, & Infrastructure

... biometric security are allowing travelers to move quickly through the travel process, effectively giving them back time usually wasted babysitting luggage, queuing in security lines, and worrying about documentation. New apps and services have sprung up that connect travelers with brick-and-mortar businesses, such as cafés and dry cleaners, that are willing to store their luggage for a small fee. This allows travelers to explore new places without the burden of their baggage, and local businesses also ...

Global Social Trends

... friends at a young age and keep their social circles tight-knit. On top of this, Swedes aren't particularly extroverted or interested in small talk, making it harder to simply strike up a friendship. While having few, long-lasting friendships has its benefits, it can prove limiting when it comes to networking as people tend to know fewer people who can help them progress in their careers. To address this challenge, Swedes are developing apps, including Sevn, Lunchback, Yepstr, and  ...

Future Of Food & Beverage

... DNA, new platforms and apps that are aggregating vast amounts of consumer data are being put to use to someday, hopefully in the near future, afford consumers the ability to seek out food and beverages that are customized to their exact taste. Yet to get to this point, consumers must hand over a lot of data, and most of it highly personal, as the experience around taste is an intimate one. But right now, the food industry is betting that consumers are aware of, and even okay with, this tradeoff ...