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Macrotrends

Global Music Trends

... art, events, and performances in the punk and emo spaces are piquing their interest.Nirvana: Taking Punk to the Masses For two months last summer, the Museo Histórico Nacional in Rio de Janeiro displayed the Nirvana: Taking Punk to the Masses exhibit. The exhibit, originally on display at The Museum of Pop Culture in Seattle, WA, is comprised of more than 200 pieces dedicated to the history of the U.S. band Nirvana and its contribution to punk rock music.Ash from Chaos Joe Corré is known ...

15 Minutes Of Fandom

... example, we’re seeing overlap between punk style and hip-hop music, a blending of emo and rap cultures, and instances where street style meshes with art and design, all of which are movements grown out of consumer attitudes and desires. Even culture festivals and events that used to be highly tuned to their category have broadened, such as Comic-Con that now incorporates a wider range of television and gaming genres or Electric Forest that has grown beyond EDM to include hip-hop and other genres. For ...

The Age Of Innocence

... an amusement park (27% vs. 21%) or completed a creative/passion project (18% vs. 13%) with their friends in the past year. U.S. and UK Trendsetters are twice as likely as youth overall to interact with their friends in these types of activities, and those in the U.S. tended to sway higher. Even though less than one quarter of U.S. and UK youth attended a lecture or went to an art gallery with friends, there is a trend emerging in this space that brands should not overlook.Which of the following ...

Gen Z Micro Trends

... fill with water. In this game of elimination, players compete until they have been “cracked,” and the last person remaining wins.Flippin Awesome Flippin Awesome, a gamebook created by Skyhorse Publishing, was inspired by the social media trend of flipping water bottles to see how crazily one could throw them and still get them to land. The game challenges players to try new “moves” as they attempt to master the art of water bottle flipping.Pie Face Hasbro's Pie Face, which was named the best ...

Culture Spotlight On Japan

... Céline, Balenciaga, and Gucci, and older shoppers are focusing on Chanel and Hermès. Luxury shoppers in Japan don’t only care about the quality of the product but also about the overall experience of shopping. In-store shopping is much more common than luxury e-commerce. Experiential shopping has also gained popularity, and malls like Ginza Six in Tokyo and Doton in Osaka provide entertainment, art, and an experience beyond luxury shopping. Tourism plays a large role in the luxury ...

The State Of The Sub/Urban

... into elevated parks, Miami is getting the Underline, a green space that will provide last-mile connection to eight transit stations, while earlier this year, Philadelphia welcomed the aptly named Rail Park, a quarter-mile stretch filled with plants and trees, public art, and seating. As people flock to these types of places, they're driving the creation of more domestically and abroad. Last year, Seoul became home to a skygarden dubbed Seoullo 7017 that took over a 1970s motorway and London's ...

It's A Mall World After All

... ideal shopping experience, first close your eyes and remember the malls of your youth: windowless corridors, generic chain stores, and greasy food courts probably come to mind. Now imagine something much more dynamic: rotating retail spaces, live shopping events, and interactive art installations—all opportunities for exploration and discovery. The second vision is, unsurprisingly, the version of the mall that modern consumers are gravitating toward today. Young shoppers want a layered ...

Tricks Of The Trade-Off

... technology—Humanology. Meanwhile, they're also looking for devices to become more discrete in design to quiet their artificial presence as they turn to The Invisibles to maintain a sense of humanity all around them. And even as brands utilize artificial intelligence to produce creative outputs, young consumers expect them to emphasize the human creator and his/her role in shaping A.I. to help produce the end result as a new State Of The Art. Given how apparent tech is nowadays, young consumers want ...

The Direct Connection

... compelling subway ads to podcast sponsorships to social media messaging—to create strong brand personas that modern youth can not only relate to and trust but also aspire to be like. These brands are especially talented at the art of the social media game, meeting youth where they spend their time and generating content that bridges the gap between brand and consumer. Indeed, three in 10 Trendsetters in both countries say they would be prompted to shop from a DTC brand because there is a sense of ...

Culture Spotlight On South Korea

... creating a noteworthy feminist movement. Doing Café is a feminist cafe in Gangnam that holds more than 1,000 volumes of feminist literature and considers itself the country’s “cultural home of feminism.” The café has attracted more than 10,000 visitors since it opened in March 2017, predominantly women in their 20s and 30s. Along with its feminist library, the café offers art exhibits, guest lecturers, social gatherings, and one-on-one counseling provided by owner, Kim Ryeo-il. Kim’s goal was ...