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Macrotrends

Set In (E)motion: The Guide to Gen Y Burnout

... existence that affects Ys’ mental burnout: their jobs and careers play a big part in how mentally burnt out they feel. In Cassandra’s qualitative research, a Gen Y female told us that to her, modern burnout connotes “a really brain heavy life” where one just “gets fried.” To combat her sense of mental burnout, which stemmed from her taking on too much responsibility at her job at far too early a point in her career, she switched from saying “yes” to everything to feeling comfortable saying “no” and ...

Relationship Goals

... will stay at home or if both will have full-time jobs. In heterosexual relationships today, it’s not unusual for a woman to be more successful in her career, and make more money, than a man. As longstanding prescribed gender roles are flattening in romantic relationships (see [Gender] Role Playing), young people need to determine who takes the lead, who contributes what financially, and how to divide domestic responsibilities if they live together. In the past, these aspects of a relationship were ...

Mixed Emotions

... /university-like experience, as young employees seek comparable social and emotional benefits from a work culture (see School of [Work]Life). Unlike past generations of professionals who kept their suits and their feelings buttoned up, young workers want emotions to be recognized as an asset in the workplace; a study done by Levo Institute, a career resource for Millennials, found that 80% of respondents felt that cultivating emotional intelligence was an important part of their career growth. When it ...

On The (Im)pulse

... protective mechanism, for they have never known a time when they could count on certainty in regards to the future. Ys and Zs have no idea what’s happening further than tomorrow, while past generations could depend on staying in a single and oftentimes stable career for their whole lives. But youth are increasingly nomadic: they’re apt to make more career shifts, which in turn leads to numerous opportunities to both relocate and reinvent their lives as they see fit (see Opportunity Knocks). Impulsivity ...

Culture Counseling

... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...

Betterment Marketing Tips

... college Style Gurus. The program will offer career training on a range of different topics and fields with personalized curriculums in editorial, photography, social media, graphic design, and marketing/PR. Some of the courses offered include a series of 101 classes covering topics like Photoshop, HTML.CSS, YouTube, and more. Courses are open and free to all gurus; they will also be able to discuss the courses in-depth online with their teachers, many who work for CollegeFashionista’s parent company ...

Game Of Life(style)

... workers even feel that keeping up with sports can help their career trajectory. The culture around sports is sometimes more fun and interesting than the game because it’s how you get to make the sport your own.Vanieztia, 19, UK​One means of leveraging the sports to reach young people is to authentically associate a company or brand with the unique lifestyle and mindset of fans of each sport, but to do so takes a deep understanding of young people's fresh approach the game. The growing merger ...

Global Betterment Trends

... , and beard balms have all rapidly become available; this is a major shift from just a decade ago when men resorted to using women’s products since there wasn’t much available to them on the market. Sales of men’s face creams have doubled in the past decade, and use of face-cleansing products has jumped 60 times between 2009 and 2016, according to Nielsen. We’ve also seen an increased demand for men’s grooming products in the U.S. and UK, but for different reasons outside of career growth (see ...

The FUND-amentals

... route to a better quality of life and to expand their horizons by trying something new and different. They don’t balk at the idea of relocating to a new city (see Living Experiments) or jumping into a new job as they take a Build Your Own Career approach to work. They’re not afraid to make such decisions spur-of-the-moment, and they prioritize the advantage of the personal growth they will gain in the short-term over the financial growth they may miss out on long-term. As such, they are planning ...

Single Inclusive

... hold out for partners on equal footing, rather than settle for someone who’s not good enough. In turn, this tacit lifestyle preference is inspiring a new wave of feminism that’s repositioning marriage and children as distinct lifestyle choices, rather than societal expectations. new priorities , career, relationship, self-betterment, hookup culture, young parenthood, flexibilityA similar phenomenon is prevalent in China, and despite the corresponding, derogatory label of “leftover women ...