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Macrotrends

Gender Worldwide

... form of cosmetic surgery for men in the UK. More than 4,500 such procedures were performed in 2012, up 13% from 2011. Most patients are looking to fill bald beard patches, or to thicken their facial hair to better resemble that of celebrities like David Beckham and Brad Pitt. Beard implant surgeons employ the same procedure used for traditional hair transplants, in which donor hair is harvested from the back of one’s head and relocated in the area where the patient wants more coverage. This trend ...

The Webfluencers

... ; and Evian, who tasked her to capture the brand’s limited edition Diane von Furstenberg bottle.THE INSTA-INFLUENCER: LIZ ESWEINLiz Eswein is one of the most followed non-celebrities on Instagram. Under the handle @newyorkcity, she gives her 1 million followers a glimpse into her life in the city that never sleeps. Eswein’s Insta-celebrity has led her to be named partner at creative agency The Mobile Media Lab, through which she has been given access to major events hosted by brands such as Kératase ...

Marketing Tips For Engaging Modern Parents

... challenges for them to focus on their relationships first.  Masterfoods In “#MakeDinnertimeMatter,” Australian brand Masterfoods asks parents, “If you could have dinner with anyone, living or dead, who would you choose?" Parents pick celebrities and influential public figures, but when their kids are asked the same question, they say they’d most want to have meals with their parents or entire family. The spot demonstrates kids’ desire to have more quality family time without life getting in ...

Fempowerment

... women. However, boys are being raised as feminists, too. Young men are beginning to realize that gender inequality isn’t a women’s issue, but a societal problem that requires men and women working together—a mindset that’s been brought to the forefront by the aforementioned #HeforShe campaign and male celebrities taking a stand. While still a burgeoning attitude, teen boys are describing themselves as feminists and aligning themselves with its objectives. In fact, 15-year-old Ed Holtom’s letter ...

Life For Like

... favorite—or most-hated, because “hate-following” is a thing—influencers and celebrities do to achieve their personal success. Today, no aspect of private life is off limits, for if a behavior is done in private, there’s an influencer out there that can package it for public consumption. For example, The New Yorker writer Rachel Syme coined the term “bathfluence,” an idea born of the modern self care and wellness movements, to encapsulate the trend around bath-related content (yes, you read ...

BrandCon

... productively, they're giving rise to a new way to learn from brands that also has the potential to help them from a networking standpoint.The rising interest in BrandCons is also driven by young people's fascination with the people  and practices behind the brands they consume (see Scene Stealers). In fact, some creative directors have become celebrities in their own right, with young people in our focus groups, particularly Zs, mentioning that they follow such figures on social media to gain a ...

Would You(th) Care For A Cause?

... brand-consumer relationship as well. Consumers are more apt to call out celebrities, influencers, and yes, even brands, for all manner of reasons, but especially for efforts the consumer collective dictates as no longer permissible. This includes political incorrectness (a condemnation dependent on your political affiliation), environmentally-harmful practices/behavior, and phony values in action.What are brands supposed to do inside this maelstrom of conflicting opinion, cancellation, and consumer ...

Global Gaming Trends

... implement this format into their marketing and engage young consumers in real time.Fortnite has exploded in popularity among young players and celebrities. As more live events and eSports competitions grow around the game, be aware of opportunities for brand placement and connecting with attendees.Global youth are seeking out video game music—brands should be aware that these types of live events are becoming more popular and can be spaces where they can have a presence, as well as use such music ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

ROI (Return On Image)

... - Per Tubular Labs, “getting ready” videos have dethroned instructional videos as the most popular category on YouTube. During a 90-day span from July to October 2014, “routine” and “getting ready” content averaged 30,0000 views per video, compared to 20,000 for “how to” videos overall.Videos of “getting unready” are also gaining traction on YouTube, as users seek to show not just the “before,” but also the “after.” - EXTENDING THE STORY - During the 2014 Emmys, celebrities like Heidi Klum, Jim ...