162 results for '"celebrities"'
Filter by:

Macrotrends

Would You(th) Care For A Cause?

... brand-consumer relationship as well. Consumers are more apt to call out celebrities, influencers, and yes, even brands, for all manner of reasons, but especially for efforts the consumer collective dictates as no longer permissible. This includes political incorrectness (a condemnation dependent on your political affiliation), environmentally-harmful practices/behavior, and phony values in action.What are brands supposed to do inside this maelstrom of conflicting opinion, cancellation, and consumer ...

Marketing Tips For Engaging Modern Parents

... challenges for them to focus on their relationships first.  Masterfoods In “#MakeDinnertimeMatter,” Australian brand Masterfoods asks parents, “If you could have dinner with anyone, living or dead, who would you choose?" Parents pick celebrities and influential public figures, but when their kids are asked the same question, they say they’d most want to have meals with their parents or entire family. The spot demonstrates kids’ desire to have more quality family time without life getting in ...

New Muslims

... admire her interpretations of stylish but modest outfits from accessible brands such as Diesel and BCBG. Melbourne-based stylist Zulfiye Tufa reinterprets fashion-forward outfits worn by celebrities like Rihanna and shares her “hijabified” versions across social media as thehijabstylist.DKNY, which recently launched a Middle East website and has several stores in the region, targeted the demographic even further this summer with its inaugural Ramadan collection, which emphasized loose, layered ...

BrandCon

... productively, they're giving rise to a new way to learn from brands that also has the potential to help them from a networking standpoint.The rising interest in BrandCons is also driven by young people's fascination with the people  and practices behind the brands they consume (see Scene Stealers). In fact, some creative directors have become celebrities in their own right, with young people in our focus groups, particularly Zs, mentioning that they follow such figures on social media to gain a ...

Gender Worldwide

... form of cosmetic surgery for men in the UK. More than 4,500 such procedures were performed in 2012, up 13% from 2011. Most patients are looking to fill bald beard patches, or to thicken their facial hair to better resemble that of celebrities like David Beckham and Brad Pitt. Beard implant surgeons employ the same procedure used for traditional hair transplants, in which donor hair is harvested from the back of one’s head and relocated in the area where the patient wants more coverage. This trend ...

The Webfluencers

... ; and Evian, who tasked her to capture the brand’s limited edition Diane von Furstenberg bottle.THE INSTA-INFLUENCER: LIZ ESWEINLiz Eswein is one of the most followed non-celebrities on Instagram. Under the handle @newyorkcity, she gives her 1 million followers a glimpse into her life in the city that never sleeps. Eswein’s Insta-celebrity has led her to be named partner at creative agency The Mobile Media Lab, through which she has been given access to major events hosted by brands such as Kératase ...

Fempowerment

... women. However, boys are being raised as feminists, too. Young men are beginning to realize that gender inequality isn’t a women’s issue, but a societal problem that requires men and women working together—a mindset that’s been brought to the forefront by the aforementioned #HeforShe campaign and male celebrities taking a stand. While still a burgeoning attitude, teen boys are describing themselves as feminists and aligning themselves with its objectives. In fact, 15-year-old Ed Holtom’s letter ...

Global Gaming Trends

... implement this format into their marketing and engage young consumers in real time.Fortnite has exploded in popularity among young players and celebrities. As more live events and eSports competitions grow around the game, be aware of opportunities for brand placement and connecting with attendees.Global youth are seeking out video game music—brands should be aware that these types of live events are becoming more popular and can be spaces where they can have a presence, as well as use such music ...

All The Feels

... that allows users to anonymously send messages of kindness to their phone contacts.Be Cool Be Nice Advocated by Y/Z cusper Kendall Jenner and Z Willow Smith, the Be Cool Be Nice campaign features the two celebrities in Snapchat filter-esque ads promoting good manners and kindness, specifically on social media.Face The Future A 30-hour game event that took place last November, Face the Future aimed to teach kids how to be empathetic. Played on computers, tablets, and smartphones, the game tried ...

Public Funds

... | Family (aside from children) | Free trials | Websites (aside from social media sites) | Social media posts (not ads) | Significant other | Ads | Sampling programs (e.g., Birchbox, toiletries in gyms) | Media properties (e.g., TV shows, magazines) | Children | Celebrities/social media influencers | Co-workers/employer | Customer service representatives | Salespeople | Neighbors | Personal shoppers More than six in 10 young adults and three in four Trendsetters post ...