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Macrotrends

Fair Game

... % of athletics directors at the collegiate Division I level are female; only 33% of general managers in the WNBA are women; the MLB has zero female managers or head trainers; and women comprise 0.1% of assistant coaches in the NFL. The University of Central Florida’s College of Business Association founded The Institute for Diversity and Ethics in Sports for grad students to study the realities of racial and gender roles in the sports industry. When it last released a report card ...

Marketing Tips

... greater sense of community in the process. Harry’s Shaving startup Harry’s does more than just sell razors; it strives to reflect young people’s lifestyles. In an effort to do so, it launched a free online lecture series earlier this year called H’University, in which a rotating roster of entrepreneurs record videos about the business world. The initiative is intended to help recent college grads gain insights they wouldn’t learn in school. Past lecturers have included Instagram founder Kevin ...

Users Anonymous

... —the way that early third-century rabbis describe the scapegoat’s banishment. The site has a reported 15,000+ users, whose anonymous confessions can be read at Twitter account @sinfulgoat.The COLLEGE CONFESSIONS website invites college students, past and present, to anonymously share outrageous secrets. The site features a directory of colleges from around the country, so that students can search for gossip at their own schools. Boston College’s Confessions page was recently the subject of scandal ...

Opportunity Knocks

... Cincinnati is offering young adults who graduated within the past seven years, preferably from a STEAM program, cash incentives up to $5,000. The city wants to boost its number of college-educated residents, which is currently 15%. Grant County, IN To lure young workers, Grant County is offering up to $5,000 to cover the downpayment and closing costs on a new home. For youth who don’t want to buy, the incentive also offers a 20% reduction on rent.On average, young people in the U.S. and UK ...

Leagues Of Their Own

... , they’re redefining what it takes to be a star college athlete today. While participation and spectatorship in such sports may be small, the emergence of these games on the university level nonetheless demonstrates that young generations feel a need for more options. Much of the appeal of these sports is that they involve less on-field aggression, if any at all. Only about a quarter of U.S. youth and 18% in the UK say that real sports require physical aggression, and it’s fitting that young generations ...

Venture Consumers

... their college educations were really worth the cost. This unexpectedly insecure reality has inspired a new investment mindset. For Ys, it’s more important than ever before to make careful choices, and to use their limited resources wisely. Only those ideas, objectives, projects, and products that truly inspire will be deemed worth the necessary investment, whether monetary or personal.Contributing to this investment mindset is the ever-increasing opportunity for two-way interaction between ...

Re-New

... performing arts college.First Wives Club TV Land will air a contemporary TV series based on the 1996 film First Wives Club about three women who reunite at their college friend’s funeral.Ducktales In 2017, Disney XD will premiere new episodes of Ducktales, the animated series that originally ran from 1987-1990.Ben 10 This past fall, Cartoon Network rebooted Ben 10, an animated show about an alien-empowered pre-teen which originally aired in the mid-2000s.Twin Peaks The cult ABC series Twin Peaks ...

Would You(th) Care For A Cause?

... on.Today’s youth want brands to take on the causes noted in this asset for a few reasons. Over the course of their lives, Ys have experienced a loss of institutional trust. An example of this can be seen in how Ys were told to take out student loans to ensure they could nab a college education—and then many graduated from their higher education at the height of the worst financial crisis in the U.S. since the Great Depression. This left many unable to find a job to pay off those massive debts they ...

Digital Trends

... , Macy’s, Procter & Gamble, McDonald’s, and Nissan—have reportedly paid upwards of $10 million to be iTunes Radio launch partners. According to AdAge, Nissan plans to use iTunes Radio’s location-targeting capabilities, to serve ads in a different college football stadium location each week in conjunction with its traveling Heisman House campaign. ARTIST-FRIENDLY DISTRIBUTIONAs music-streaming services proliferate, and the dialogue regarding artists’ rights grows louder, new mu- sic distribution ...

Gut Check

... , text, or status update—has inspired the rise of an instinctive Gut Check response to even the smallest, most inconsequential daily choices. Young individuals are taking this gut check behavior to its extreme end. In search of peace of mind, they request guidance and info in the lead up to every decision and purchase they make, whether they’re looking for a local cup of coffee, buying a new body wash, choosing a college, or deciding where to live as a post-grad. The idea of “going with your gut ...