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Macrotrends

Culture Spotlight On The UK

... to London, Dublin, and Glasgow over three consecutive days, has seen a massive bump in popularity. Since its first weekend in 2013, which sold 17,000 tickets, to 2017’s festival that sold 80,000 tickets, it’s clear that the country community is only growing stronger. Both country fans and musical acts are growing in the UK; a 2017 Country Music Association (CMA) study found that a third of Millennials in the UK have listened to country music in the past five years. Also in 2017, The ...

Dress To Thrill

... around on a regular night. Participating in a thematic event fulfills youth’s quest to stand out as an individual, yet also identify as part of a cohesive group, which satisfies a desire for community. I have seen a rise in making special events more over the top. For example, having a theme for every party (even if it's just a birthday party).ERIN, 28, ILBig plans means going to concert, planning a themed party for the weekend, or doing something outdoors or adventurous.MORGAN, 21, NJYoung adults ...

Self Made Marketing Tips

... emphasizes community > commerce by outfitting branches with meeting rooms and offering yoga classes, coffee, and snacks. The bank wants the updated branches to become places where consumers can hang out in the neighborhood.Rhinebeck Bank Rhinebeck Bank, located in the Hudson Valley, has created a YouTube talk show called "Wake Up WIth Rhinebeck Bank" that will run each Monday on its website, YouTube channel, and Facebook page. Each episode features guests from the local community, including ...

Consumer Journeys

... way, but for today's youth, it's about feeling a certain way. They prioritize wellness and make trade-offs to make time and set aside money for fitness experiences, but they still want to get the most for their money. They feel connected to their gyms and instructors and spread the word among friends.Related content: ReLux; The One; Community > Commerce; Community Well BIG TICKET ITEM: For what it's worthHaving come of age during a recession, today's young people are hesitant to ...

A Defining Moment

... reports (including our Betterment Report) we see renewed energy around and interest in youth becoming experts on just about everything. This renewed focus on educating themselves is made especially poignant in an era where some youth feel it’s increasingly difficult to find any type of truth. Indeed, within the context of Covid-19, our Trendsetter community demonstrates a strong desire to get information from a “trusted” and reliable source. Many Trendsetters reported they were going directly to the ...

(Pas)Sport

... it’s a way to feel part of an area’s community and acquire noteworthy experiences, especially because in many cases, they can’t enjoy them without doing so IRL in that locale. Just as trying the food and drinks specific to a place is a given for travelers to embrace a culture, collecting sports experiences is a significant form of immersion for young adults, so much so that many are prioritizing it when making travel plans. As young generations’ aspirations to travel merge with their passion for ...

Multigenerational Marketing Tips

... joy by connecting fans and promoting community over commerce. By bringing people together either physically or virtually, brands can connect with people on an emotional level, rather than merely a transactional one. Brands can also help make people happier by creating products, services, and content that help alleviate stress and anxiety and thereby boost people's mood and outlook. In terms of consumer engagement, brands should also emphasize how they can free people up from points of friction or ...

Alternative Education

... Elm is a brand that is closely associated with being a proponent of backing the LGBTQ+ community. There was no monetary gain to be had by passing out these pamphlets and it strengthened their stance as being authentic in the causes they back. UNBIASED EDUCATIONBuilding trust by showing that your brand is sharing unbiased information on a social cause, rather than providing information specific to your stance can help to tighten the polarization gap. For example, a brand may educate consumers on ...

Culture Spotlight On Brazil

... purposeful in an effort to bring about change in the world. Come Together: Asian-Brazilians Forge Community OnlineMuch as Afro-Brazilian youth feel a sense of solidarity and are expressing it through popular culture, so too are young Asian-Brazilians. In fact, there's a rising movement of Internet-based collectives made of Asian-Brazilians coming together to create a sense of community and promote social understanding. Among the most popular is Brazilian YouTube ensemble Yo Ban Boo ...

Social By Design

... participate, the better they work. Take Waze, a popular traffic and navigation app. Users must be willing to share real-time traffic and road information in order for the community to benefit from better commutes. They’re helping others because they trust that, down the line, others will help them, too—a concept that is essentially socialist. My previous job was in a wide, open room with double-sided desks so you had colleagues on either side of you. It was incredibly social, even when working ...