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Macrotrends

Control Center 21+

... inspiring, but it can also set unattainable goals and make young consumers insecure with the current state of their lives. Brands should also avoid creating infomercial-type ads, where they magnify a problem (say, creating a mess while cooking) and suggest that their product is the only way to solve it. This creates more anxiety for young consumers and leads them to think they need a slew of products to fix any issues. But overall, this trend presents an opportunity for brands to help customers be their ...

Gen Z State Of Mind

... . For instance, youth in previous decades were largely dependent on their parents to cook them a meal and were often told to stay away from the stove, but many Zs prepare dishes themselves thanks to their digital access to recipes and how-to videos. Cooking even ranks as one of the top skills Zs, even in the 7-to-12 age bracket, say they possess (see Glutton Goals). Their independent nature is likewise impacting how they interact with others, which will translate to the working world. Whereas Ys ...

Family Ties

... videos games together | Going out to see a movie together | Going out to eat | Playing sports together | Shopping together | Cooking together | Playing with pets together | Going to cultural events/ destinations together (e.g., museums, historic sites) | Going to live events (e.g., concerts, plays, sports games) | Going to religious services | Exercising together | Going to a spa/ salon/barbershop together Only 43% of parents in the U.S. and 37% in the UK say their family makes an effort ...

GPS (Global Positioning Success)

... markets, brands have the opportunity to change a culture or region’s attitude by presenting their offerings in new and innovative ways. Marketers can update longstanding outlooks by demonstrating how certain products and concepts will add value to consumers’ lives. Only 1% of households in China have dishwashers, since residents worry about wasting water and the high cost of electricity and doubt that the machines can cut through the cooking oils used in many of the country’s regional dishes. To ...

Breaking Bad

... Room." The ad includes an assortment of families, including one with a Black dad and an Asian dad, with their daughter and dog. The daughter asserts, "Why shouldn't sofas come in flavors, just like families?" reflecting the brand's stance on inclusivity. 2011: Continued Featuring Gay Couples Internationally Further celebrating gay couples all over the world, IKEA released “A Festa” (the brand’s first ever Portuguese commercial), which showcased a gay couple cooking Christmas dinner with their ...

TasteMakers

... soon as it was announced. Moreover, as cooking is also of great importance to youth, browsing a food establishment is a way to conduct research and get ideas for their own creations. When they do need to buy, they don’t regard going to the grocery store as a chore, but rather, they feel it’s a way to become more knowledgeable and immersed in the food and drink culture that they care about so profoundly.I sometimes go to food stores without the intent of buying anything. I like to get ideas and ...

Mom Focus

... gives a clear nod to the crafty, DIY, and maker renaissance. Instead of turning to ladies’ magazines to tell them how to run a household “correctly,” homeMAKERS pull tips and inspiration from blogs. Ultimately, they aim to run their household in a way that lets them express themselves and be creative; think ReadyMade rather than Good Housekeeping. Domestic skills and projects have even gained a certain level of caché. Cooking meals with ingredients from a home garden, making one’s own vinegar-based ...

Digital Trends

... 850 global cities. INSTAGRAM VIDEO RECIPESThe option to create and share 15-second video clips on Instagram has opened the door to an unlikely platform trend: recipe sharing. Capturing the cooking process from start to finish in a mere 15 seconds might seem impossible if the recipe at hand has more than two steps. But users have been getting creative, editing down the footage of their culinary efforts into quick visual flashes of each stage of preparation. The resulting creations usually require ...

Gender Trends

... month’s selection of goods ships out in a Prohibition era-inspired wooden crate that is handmade in Brooklyn. In a manly finishing touch, the crates must be pried open. CHERRY BOMBEHome chefs were among the first users to actively take to social media, driving an early explosion of cooking blogs. But this independent spirit only just hit print food media in the last few years, as evidenced by the introduction of impressively designed publications like Gather Journal, Kinfolk, and The Gourmand. Cherry ...

Social Studies

... recommendations in the future.RICH PINSPinterest unveiled a new feature called Rich Pins available across five categories: Products, Recipes, Movies, Places, and Articles. Brands with meta tags on their webpage can enhance their pins with information such as price and availability (for products), ingredients, cooking time, and serving information (for recipes), release dates, ratings, and reviews (for movies), map, address, and phone number (for places), and headline, author, and summary (for articles ...