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Current Financial Situation

... A quantitative deep dive into the finances of youth, including bank accounts, credit cards, financial assets, insurance, debt and loans, and investments. BANK ACCOUNTS AND CREDIT CARDSThe majority of young people have at least one savings account, and 44% have a checking account. However, while most have a debit card (73%), the majority (58%) have opted out of owning a traditional credit card, revealing an aversion to debt. Rewards and loyalty cards are more popular among Trendsetters than ...

The Burnout

... A quantitative overview of burnout and how it effects today's youth. DEGREE OF BURNOUTOverall , to what degree do you feel a sense of burnout?Asked as a 10-Point Scale Overall Sense of Burnout | Work/School Burnout | Personal Life Burnout 1 in 3 U.S. and UK Trendsetters say they are more burnt out than other people they know. CONTRIBUTIONS TO BURNOUTWhich of the following, if any, is true for you?Please select all that apply. My debt is contributing to a sense of burnout | My job is ...

Money, Finances, & Spending

... notebook | A budgeting website/app | A prepaid credit card | A financial planner | An accountant | Other | Nothing, I do not manage my finances AT PEACE WITH FINANCESHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Having some amount of debt is normal | I am comfortable talking about money and spending with friends | I enjoy thinking about/working on my finances | I take a "set it and forget it" approach to my finances LIVING FOR ...

Brands & Social Causes

... | Livable wage and working conditions | Gender equality | Poverty | Healthcare | Unemployment | Animal rights | Gun violence | Homelessness | LGBT rights | Medical research (e.g., finding a cure for Cancer, stem cell research) | Income inequality | Public health (e.g., obesity, opioid epidemic) | Immigration | Disaster relief | Terrorism | National debt | Criminal justice reform (e.g., prison reform, police brutality) | Reproductive rights (e.g., abortion ...

Financial Attitudes

... okay to have some amount of debt, two-thirds are worried they won’t have enough money to retire. However, a larger problem is that nearly half of young adults don’t know what to do with their money; moreover, 14% of young adults and 18% of Trendsetters do not even trust themselves with their own money. This presents a great white space opportunity for brands to help young people find ways to better their financial situation. Which of the following, if any, are true for you?Please select all ...

Volunteering

... homelessness. Education and poverty are a close second for U.S. youth, while medical research ranks more highly among UK youth. Although terrorism, working conditions, and national debt are hot button issues, fewer donate their time to help these causes.Which of the following causes, if any, have you donated time to?Please select all that apply. Homelessness | Education | Poverty | Animal rights | The arts | Environment and climate change | Medical research (e.g., finding a cure for Cancer ...

The Everyday Equality Data

... home DATING OTHERSI would be comfortable seriously dating a person.... Of a different educational background | Of a different race | Of a different income level | Of a different religion | Living with a disability | With bad credit | Who has substantial debt | None of the above 3 in 5 U.S. and UK Trendsetters have friends from other countries.56% of U.S. and UK Trendsetters say they have experienced discrimination (e.g. based on their race/ethnicity, gender, sexual orientation, income level ...

Spending & Travel

... apartment/house | Take a job that lets me work remotely | Sell my belongings | Take out a loan | Give up my car/choose to not own a car | Go into debt | Quit a job | I would not sacrifice any of the above in order to travel 83% of Trendsetters in the UK and 82% in the U.S. would rather save up for a trip than for a product.TREAT YO' SELFWhich of the following, if any, are true for you?Please select all that apply When traveling, I generally purchase an item from that location | Travel is how I ...

BMS Mind

... | My therapist's office | Nowhere | Using new equipment 86% OF Ys SAY THEY ARE STRESSED. SOURCES OF STRESS Due to their different life stages, Ys and Zs worry about different things. Money and debt are the primary sources of stress for Ys, whereas teen Zs are most stressed about their education, social relationships, getting enough sleep, and finding their passion in life. Women, who are more likely to say they’re stressed, worry more than men about finances, sleep, family, and ...