400 results for '"events"'
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Macrotrends

Demo Real

... [marching, protesting] in their community. I think it's good to talk about these issues. TYSON, 17, CAOne reason young people are feeling motivated to take action offline is because they realize that this is a particularly tumultuous time in the world. They frequently hear or read about horrific events—from ISIS attacks to police brutality to acts of racism or sexism—and seeing this particularly bleak state of affairs has led them to feel a need to do something about such ...

Marketing Tips

... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal.  Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...

Active-ists

... athlete activism since the days of Muhammad Ali and Jesse Owens until a resurgence in 2014 following an escalation of police brutality in the U.S. Much of the contemporary political and social activity has been reactive to events and issues facing society at large. Colin Kaepernick’s highly controversial political statement of refusing to stand during the playing of the National Anthem prior to kickoff at 49ers games has been his response to the injustices he sees being done by police and society ...

Real Time+

... Young people are increasingly expecting marketers to comment on current events as they unfold, rather than in response. Marketing has traditionally been perceived as an interruption, pulling people away from the media that they have chosen to engage with, such as TV shows and social platforms. Moreover, the ads they see are often irrelevant to their lives. Indeed, young consumers are often subjected to ads for the wrong products at the wrong times, despite marketers’ efforts to embrace big data ...

Culture Spotlight On South Africa

... programs to use a tactic called "drop ins," where current news events become the basis of the storyline. Yet the future of this genre is unknown, as South Africa's public broadcaster, SABC, which produces most of the popular soapies, is facing major funding challenges. Meanwhile, most South Africans can't afford commercial satellite TV, so they watch the three channels of the public broadcaster, thereby making soapies particularly critical to the country's culture. As SABC pays outside ...

Video Game Time

... traditional sports. Additionally, nearly three-quarters of young people (74% in the U.S. and 73% in the UK) consider eSports a real sport. What’s more, this isn’t a casual interest: 47% of U.S. youth and 46% of UK youth have attended or are interested in attending live eSports events, and numbers jump to 57% and 61% among Trendsetters, respectively.I think eSports is something that my generation and those younger than me really enjoy. I don't think it's a fad, and I actually believe it's going to continue ...

Pop In

... future. Preference for such is especially high in China (74%) and Indonesia (66%), indicating the trend will likely become most prominent in these countries first. Meanwhile, youth can even Pop In the news thanks to the app Genies, which allows users to create avatars of themselves and appear in short videos featuring current events and popular culture happenings. Being part of the cultural conversation has become much more than just reading, watching, or talking about the news; users can actually ...

The Gig Is Up

... gig economy, brands also need to be conscious of timing for such events, as the pre-work coffee or post-work happy hour isn’t as standard across the board anymore, and different options need to be available. Events and other creative campaigns can give companies an advantage when there are so many options for members to choose from when selecting an employer for their next gig. As young professionals continue to influence the shape of the workplace to fit their lifestyles and prioritize ...

Shop Class

... Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.Experiences have become a key form of social currency among young people, who value them for their minimalist footprint (most don’t require the accumulation of possessions), self-improvement tools, and storytelling material. Similar to how the growing practice of Fauxsumerism affords consumers the identity markers of consumption and brand affiliation at no ...

Soloists

... group of friends (see Friends With Benefits). They recognize that saying no to invitations and social events to have time alone can actually be more fulfilling than spending time on empty experiences that they feel obligated to endure; they’re learning that rejuvenating on their own can help them be better friends and partners (see The Optimization Generation). Past generations would hole up in their homes when they wanted personal space, and the same used to be true of Ys. They would settle in for ...