396 results for '"experiences"'
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Macrotrends

Millennials' Seven Day Sober Diary

... and friendships, and what they liked and disliked about being sober each day. These diaries give a glimpse into the rising movement in which young adults are seeking UnWasted Time—specifically in terms of how they're embracing sober socializing more and more. Their experiences not only reveal why young people enjoy taking brief breaks from alcohol and what they find challenging when doing so, but also how it impacts everything from their finances and health to friendships and nightlife ...

Future Of Entertainment

... enhancing their experiences. Entertainment is evolving in ways that are highly visible, such as the topics on screen and gaming gear, as well as in ways that target consumers’ experiences, such as how they access gaming, listen to music, and find songs that reflect their moods. It’s important for brands to understand the ways in which innovation is shaping entertainment so they can grasp how modern youth are consuming entertainment and thus know where and how they can create a connection with their ...

Where There's A Will, There's Away

... notoriously experience-oriented generation, they're willing to make sacrifices in other areas in order to get the travel experiences they crave. Though Zs are characteristically cautious about their spending and already focused on saving up for the future, they too are making travel a priority given their global outlook. Moreover, as their Y parents are prioritizing travel, they're accustomed to doing so from a young age and will strive to continue pursuing this passion. To that end, 73% of Trendsetting ...

Home & Away Entertainment Trends

... genres that reflect young adults' travel preferences and home experiences. Just as road trips are on the rise in real life (see The Joyride), so too are they proliferating in film in a slew of road movies. Additionally, a new genre has arisen in TV about the dissolved sense of community that young people are experiencing in the areas where they live and about the uncertainty people have about their neighbors. As modern youth spur new forms of entertainment, brands can tap into these new trends too ...

IRL (In Real Live)

... want social and share-worthy experiences, but rather because it allows them to immerse themselves with the entertainment on a deeper level. Even as on-demand access holds significant appeal, real-life engagement with traditionally in-home entertainment is the next frontier. More than half of youth in the U.S. (53%) and 48% in the UK believe that all brands will need to have a live event component to survive, and it’s especially critical for entertainment brands to deliver their products around ...

Shop Talk

... . Shopping is not just a list of items to check off as they’re purchased; youth want an immersive and even sensory experience. Stores that cater to this preference are proliferating, and they continue to capture young people’s dollars—and, even more importantly when building brand loyalty among young consumers, their attention (see Next Gen Brand Loyalty). Ys and Zs are drawn to retail experiences like Glossier, with its Instagrammable showrooms; Showfields, a retail space in SoHo, NYC that houses ...

What's In Store

... Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.Rumors of the death of malls and brick-and-mortar shopping have been greatly exaggerated. They were predicted to be displaced by now by shopping websites and apps, which were expected to win the majority of digital native’s purchases. While online shopping certainly appeals to youth, it primarily solves for convenience rather than being the dazzling portal it once was ...

Innovation Halo

... ; while this system certainly isn't broken, to stay innovative, the company has expanded into other areas, including experiences, so travelers can feel more like locals in what they do, not just where they stay. Likewise, Beyond Meat constantly tweaks its best-selling burger, with the company's founder Ethan Brown wanting to release newer versions each year because he thinks it can always be more meat-like and help the brand stand out from competitors. Brands across verticals can provide inspiration ...

A Defining Moment

... Covid-19 pandemic will amplify many of the characteristics and values that have come to define Gen Z and Millennials, and will more fundamentally alter others besides. We anticipate seeing pent-up demand in areas that have been particularly important to these cohorts (e.g., experiences, travel), while other categories will experience more profound shifts. We at Cassandra will continue to provide you insight around the impact and implications this crisis will impart on Gen Z and Millennials as this ...

The New Social Norms

... nightlife, not only are they drinking less, if at all, but they're also becoming more interested in activities that benefit their brain. Rather than seeking out sex, drugs, and rock n' roll as was typical of their predecessors, Ys and Zs are ushering in The Age of Innocence. They're far less drawn to wild nightlife experiences than were youth in the past, and when they do go out, they're often seeking playful yet productive nights involving board games or crafts, or intellectually stimulating ones, such ...