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Macrotrends

Friends With Benefits

... look to friends to fill roles previously occupied by one’s family or significant other. In the past, soon after young people entered adulthood, they married, established a household, and grew into this life stage with a partner. However, Ys’ extended adolescence and casual approach to dating has prompted them to experience more of these formative years with their friends as their primary support system. As a result, their expectations for friendship have crossed into new territories, including ...

Global TV Trends

... 2008 on the WB Network and CW in the U.S., was about three sisters who discover they’re witches after reuniting in their family home. The original series starred a predominantly white main cast and too often missed opportunities to diversify through its numerous guest stars. Guest stars of color that were cast in the series often played evil characters or characters that were heavily based on cultural stereotypes. The Charmed reboot, which premieres this fall, is a reimagination of the ...

Shop Right

... Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.When Gen Ys were children themselves, the typical family shopping experience looked much different than it does at present. The days of parents shuttling children to sprawling shopping malls for frenzied moments in chaotic “kid-friendly” shops and play areas where children could run amok free of judgment from fellow shoppers are fading fast. Stores that cater to ...

Set In (E)motion: The Guide to Gen Y Burnout

... feel burnt out in other areas. This sense of emotional burnout can be traced back to the vast amount of change Ys have witnessed over the course of their childhood, adolescence, and adulthood. These changes have impacted every area of this cohort’s lives, be it the turbulent political climate these youth grew up witnessing and are now enmeshed in, shifting social norms around family, sexuality, and identity, the rise of always-on work and social culture due to the proliferation of smart devices, or ...

The Urge To Splurge

... on their home life—but that doesn’t mean they’re not splurging on the chance to get out of the house every once in a while. A third of Xers in the U.S. splurged on dining out in the last year, allowing themselves a break from the task of shopping for, prepping, cooking, and cleaning up after meals, and taking the opportunity to get the family out of the house, breaking up the routine in the process. Outside of groceries and various household necessities, Xers’ tendency to make luxury ...

Open House

... As Ys are less likely to be homeowners than were their predecessors, they’re seeking aspects of home in other ways that better address their generational needs. Gen Y is redefining the concept of home to fit its transient lifestyle and disinterest in ownership. Whereas previous generations aspired to buy a house and have it become a central focus of adult life as they raised a family, Ys aren’t looking to settle in a single location. Instead, they prefer the opportunity to move around and ...

Where There's A Will, There's Away

... verticals, as well as influencing their everyday and major life decisions. Previous generations tended to work hard throughout their careers, saving money to retire and then doing the majority of their traveling when they had the financial means and the time. Though they may have enjoyed family vacations throughout their lives, travel wasn't a focus to them, as they had different obligations to consider, such as supporting a family and paying for a mortgage/maintaining a home, and they simply had less ...

Game Of Life(style)

... also evident in their approach to sports. Sports involvement is heavily influenced by family factors and regional availability—for example, young people may have grown up knowing little about rugby because their parents simply weren’t into it, or they may have had minimal exposure to hockey because the sport wasn’t popular in their area. Gens Y and Z—the slash/slash generations—want to broaden their horizons and friend networks, and they’re finding that they need to know at least ...

Genre Trends

... consequences for a family and community when such a heinous crime is not solved.Alias Grace Netflix will add another mini-series to its list of hit true crime shows, movies, and documentaries with Alias Grace, based on Margaret Atwood’s 1996 novel delving into the historic crime. The murders of Thomas Kinnear and his housekeeper Nancy Montgomery in Canada in 1843 led to the convictions of Kinnear’s domestic servant, Grace Marks, and stable hand, James McDermott.Patty Hearst scripted series Kidnapped ...

Peer Improvement

... too easy to block out one’s friends entirely rather than appreciating them for their help, which can be a drawback to the quest for personal betterment. One 20-year-old man in our focus groups said, “I believe focusing too much on self-improvement can have a downside if it leads to neglecting friends/family/loved ones. Establishing a healthy ratio of taking care of yourself and taking care of others is important.”Social media puts so much pressure. I feel like there's a lot of good things from it ...