308 results for '"fashion"'
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Macrotrends

Global Music Trends

... , from fashion to television to education. Hip-hop/rap music is the second most listened to genre of music among global youth, behind only pop/top 40, with 85% listening to it, and it is particularly popular in China, India, and Nigeria. According to Spotify’s global listening data, hip-hop was the fastest rising genre from 2016-2017, increasing in popularity by 74%. To that end, three of the top five most streamed artists—Drake, The Weeknd, and Kendrick Lamar—are figureheads of the hip ...

The Webfluencers

... a Day.” FASHION'S MOST WANTED: DANIELLE BERSTEIN Danielle Bernstein, an FIT student and the creator of We Wore What, has become fashion’s latest power blogger. In the fall of 2011, Bernstein received a ticket to Fashion Week through a friend; while there, photographers snapped pictures of her style, and her blog quickly took off. Bernstein now has 305,000 Instagram followers, with whom she shares pictures from the front row of Fashion Week and of her everyday life and style. Since her rise to ...

Life For Like

... that should come as no surprise, as content around this issue receives high levels of engagement. When fashion influencer Yana Sheptovetskaya posted an image of a bottle of her antidepressants to her Instagram with a caption about her mental health struggles, she was flooded with likes, comments, and DMs, and saw about five times more engagement than her other posts. Influencers like Sheptovetskaya are helping to move the needle in the right direction, but there’s a line between sharing one’s ...

weCommerce

... be resold. Consider how your brand can support resale of intangibles, including digital products: Apple has even patented a system for buying and selling digital movies, music, books, and software.Young people are seeking ways to refresh products they already own rather than acquire new ones. Brands should consider offering tutorials and classes, both online and in store, that instruct shoppers how to refurbish or repurpose products. - Fashion weCommerce - DepopMobile app Depop builds ...

Inside Out

... as terrorists or instigators—and fashion, with the rising availability of apparel created for Muslim consumers (see examples below). As youth bring more religions to the forefront, brands will have to think about incorporating them into their products and content as well.An additional point of differentiation Zs are discovering, though it’s not necessarily seen as a positive one, is classism. Youth have a unique preference toward exclusive products and experiences that reflect their ...

Opportunity Knocks

... Trendsetters (46% in both countries), indicating the willingness to do so will grow. In the past, the places where job opportunities could be found were often the big cities, but with the Y and Z workforce willing to move for a job, the U.S. and UK are seeing a rise in the popularity of mid-sized cities for these generations. Although some big cities might be known for specific industries such as tech, finance, or fashion, many cross-category career opportunities are available elsewhere, and smaller hubs ...

Influencer Marketing Tips

... , Nike tapped influencers who perfectly represented the nature of the collaboration and who were able to advertise the collection’s high-fashion-meets-performance hybridity in a holistic way.REVEAL FOR REALRe: Life for Like Directive: Influencers today are purposely oversharing—to entice and entertain, to break taboos, and to enact social change, all of which ultimately serve to forge a deeper connection with followers. Brands can take a page out of influencers’ playbook and model their ...

The New Age

... , sometimes, even as customers. (Remember, Clara Shih was 29 when Howard Schultz tapped her to be on the board of directors of Starbucks.) - SENIOR FASHION - AD CAMPAIGNS A number of fashion brands have bypassed 20-something ingénues in favor of iconic older women for recent ad campaigns. Celine cast Joan Didion, Saint Laurent chose Joni Mitchell, L’Oreal tapped Twiggy, Dimepiece LA partnered with Instagram sensation Baddie Winkle, and both Kate Spade and Alexis Bittar opted for Iris Apfel (also the ...

The Malevolution

... , and they want to take their health into their own hands. This has opened the door for a new slate of direct-to-consumer companies to disrupt the space and address the largely unmet needs of Millennial males in particular (see examples).I feel like men are becoming more confident in expressing themselves through fashion and more accepting of each other, whereas in the past they were more conscious that their appearance was a demonstration of their masculinity, so often were less comfortable ...

The Gender Landscape

... CATEGORIESCategories that used to be decidedly gendered are beginning to shift into more neutral territory. From bikes to shoes to glasses, the unisex aesthetic is becoming more popular as brands in these traditionally gender-targeted categories abandon their longstanding polarized approach to product development. UNISEX STYLENewer fashion brands are creating inclusive, unisex styles that appeal to both men and women. Emergent brands including Veer, CharlieBoy, and The Kooples embrace a clean and modern gender ...