148 results for '"fitness"'
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Macrotrends

Multigenerational Marketing Tips

... Nike Express Sessions to work with employees to find gear that best meets their needs and then test them out in the store's trial zone. How Nike Makes Consumers Happier Nike's Run Club is one of the many ways in which it demonstrates that it's committed to making people happier. Through this effort, people can meet one another, obtain a sense of community, and accomplish their fitness goals, thereby improving their overall outlook and wellbeing.How Nike is Available 24/7 Not only is Nike always ...

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...

Global Culture Marketing Tips

... -ranging categories, including beauty, fitness, and automotive, that are creating games that challenge and entertain modern youth and boost affinity in the process.  Guerlain Capitalizing on the popularity of gaming amongst consumers in China, beauty brand Guerlain created a highly addictive WeChat tetris game to celebrate the launch of the brand’s KissKiss Matte lipstick. Once players got through the multi-level and lipstick-themed game they were asked to submit personal information that ...

Side Buy Side

... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...

Web Esteem

... Under Armour fitness goal-setting microsite What’s Beautiful encourages participants to “take back” the true definition of beauty, by taking a stand against misogynistic ads and derogatory media voicesRRE Ventures’ Twitter Fame rewards winners with a drastically boosted Twitter following for a full 24 hoursBrands including First Direct and LA Fitness have established helpdesk Twitter accounts to ensure that unsatisfied consumers’ complaints are never met with “digital crickets”Wheat Thins constantly ...

(Net)Work Hard, Play Hard

... than ever for young people to network while socializing—and also more relevant given the rise of alternative work styles that leave them reliant on friends for professional and economic gain. Reflecting this crossover, modern youth are seamlessly integrating networking into their social lives in ways that feel authentic; traditional meet-ups over drinks are slowly becoming supplanted by more immersive means of connecting, such as through fitness-forward “sweatworking” and wellness-oriented ...

Future Of Fashion & Retail

... their products and services. While these practices have long been in place with personal technology and health and fitness wearables, consumers are increasingly willing to make similar tradeoffs across industry verticals, satisfied to accrue some benefit for sacrificing their privacy. Fashion brands are starting to tap into this idea by innovating the physical transfer of data from consumers to brands in a seamless blend of technology and physical attire, gamifying the act of getting dressed by ...

Buy Not

... one’s consumption patterns has persisted even beyond that financially strained period. As a result, the question of “need versus want” is very much on their minds, particularly as actual “life or death” needs of the less fortunate have risen in visibility. While certain material needs remain—a fitness buff may need new running shoes; a cooking enthusiast, specialty tools—and the allure of new styles, from technology innovations to fashion trends, is nearly impossible to resist, the ...

Modern Love

... shared interests before even speaking to a potential partner. There’s also a plethora of dating services specifically for people to find someone who shares their interests in, say, a music genre, a dietary choice, or form of fitness, ensuring that they’ll have at least that core commonality with every person they message. At the same time, young people have even turned digital spaces not intended for dating into a way to find love; they’re already connecting over shared interests and hobbies on ...