148 results for '"fitness"'
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Macrotrends

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...

POP Trends

... diffusion line, LOFT, often reports quarterly sales that exceed its parent line by $100 million, tapped into the growing activewear trend with the launch of Lou & Grey this April.Urban Outfitters’ fitness-meets-fashion brand, Without Walls, launched March 1st in select UO stores and via the line’s e-commerce site. Forever 21 has debuted an even more budget-friendly line, F21 Red, at its new home in an 18,000 square foot store in South Gate, CA this May. H&M’s upscale sister brand, COS, is set to debut ...

Global Culture Marketing Tips

... -ranging categories, including beauty, fitness, and automotive, that are creating games that challenge and entertain modern youth and boost affinity in the process.  Guerlain Capitalizing on the popularity of gaming amongst consumers in China, beauty brand Guerlain created a highly addictive WeChat tetris game to celebrate the launch of the brand’s KissKiss Matte lipstick. Once players got through the multi-level and lipstick-themed game they were asked to submit personal information that ...

Side Buy Side

... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...

(Net)Work Hard, Play Hard

... than ever for young people to network while socializing—and also more relevant given the rise of alternative work styles that leave them reliant on friends for professional and economic gain. Reflecting this crossover, modern youth are seamlessly integrating networking into their social lives in ways that feel authentic; traditional meet-ups over drinks are slowly becoming supplanted by more immersive means of connecting, such as through fitness-forward “sweatworking” and wellness-oriented ...

Future Of Fashion & Retail

... their products and services. While these practices have long been in place with personal technology and health and fitness wearables, consumers are increasingly willing to make similar tradeoffs across industry verticals, satisfied to accrue some benefit for sacrificing their privacy. Fashion brands are starting to tap into this idea by innovating the physical transfer of data from consumers to brands in a seamless blend of technology and physical attire, gamifying the act of getting dressed by ...

Web Esteem

... Under Armour fitness goal-setting microsite What’s Beautiful encourages participants to “take back” the true definition of beauty, by taking a stand against misogynistic ads and derogatory media voicesRRE Ventures’ Twitter Fame rewards winners with a drastically boosted Twitter following for a full 24 hoursBrands including First Direct and LA Fitness have established helpdesk Twitter accounts to ensure that unsatisfied consumers’ complaints are never met with “digital crickets”Wheat Thins constantly ...

The Urge To Splurge

... , DVDs) | Household electronics (e.g., TV, microwave) | Bars/clubs | Pet care | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Vehicles (e.g., cars, bikes) | Children's items (e.g., diapers, kids clothing) | Garden/outdoor THE MOST ...

Nesting & Resting

... and services in the home, self-care, and lifestyle spaces now that Nesting & Resting is becoming increasingly aspirational.Given young people’s uncertainty about what the future holds, they’re choosing to invest in personal wellness in the here and now, which has evolved beyond food and fitness to encompass the home. This shift is reflected in young people’s shopping habits. While myriad retailers in the apparel space have filed for bankruptcy and shuttered their doors over the past year ...