487 results for '"friends"'
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Macrotrends

Global Analog Trends

... because they offer them an offline form of entertainment as well as a means of socializing that allows them to be present. A person could spend hours rifling through bins of records on Record Store Day. Friends can gather at a board game café and bond over a game of Settlers of Catan. Instant cameras take seconds to process a picture and produce a physical copy that people can’t spend time editing via apps. While digital entertainment certainly isn't disappearing, young people around the world are ...

Breaking Bad

... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...

(Net)Work Hard, Play Hard

... than ever for young people to network while socializing—and also more relevant given the rise of alternative work styles that leave them reliant on friends for professional and economic gain. Reflecting this crossover, modern youth are seamlessly integrating networking into their social lives in ways that feel authentic; traditional meet-ups over drinks are slowly becoming supplanted by more immersive means of connecting, such as through fitness-forward “sweatworking” and wellness-oriented ...

Global TV Trends

... . Traditional TV schedules no longer fit into young people’s busy schedules. Young people are driving the creation of co-viewing apps in which users can engage in water cooler chat from anywhere in the world. These apps allow friends to watch TV shows and videos at the same time from any location, preserving their fandom experience and allowing them to talk about the shows they love without the fear of spoilers. Knowing the TV interests and viewing habits of young people is critical for brands across all ...

The Direct Connection

... page, Glossier crafts stories using the same language and memes its followers use among friends and featured user generated content to highlight its followers. This fosters a sense of community and affinity and, in this way, followers truly feel like “friends” of Glossier and the brand feels like it’s a part of their group. To wit, three in 10 U.S. Trendsetters and one in five UK Trendsetters say they would be prompted to shop from a DTC brand because they like its social media content. In essence ...

Public Funds

... , whether it be an exorbitantly priced Uber ride or a luxurious dinner with friends, even going so far as to photograph receipts from extravagant experiences and share them on social media. Though this willingness to put forth a dollar amount is primarily occurring around experiences, it’s certainly contributing to the new transparency around sharing products on which they’ve spent considerable money. As they strive to put forth more authentic portrayals of themselves online (see True to Self), being ...

Risk Management

... choice in the long term. While Zs appreciate individuality and personal style, they’re opting to layer that on top of a basic, conservative look. Lastly, Zs are also being socially conservative when it comes to friends and their desire for popularity. Unlike Ys who amassed vast social networks, Zs overwhelmingly say they would rather have a small group of friends with whom they are close (84% in both the U.S. and UK) than a large group of friends that they don’t know as well. This is once again ...

Hi & Buy

... when shopping offline. Much like in-store retail has expanded to include social and entertainment components, Zs want online shopping to reflect their penchant for consuming digital content and hanging out with friends online (see Social Live), combined with the functional aspects that help make online shopping convenient. This is giving rise to live online shopping apps that allow consumers to shop online during a dictated moment in time, making it a more interactive experience. Facebook live ...

Retail 2.0: Incentivized Shopping

... word of mouth into Google advocacy. Sweetgreen takes a similar approach to social advocacy: once consumers reach “black status” in their Sweetgreen rewards app, they’re granted the option to host a dinner party for themselves and 10 friends inside a Sweetgreen restaurant. In this way, Sweetgreen turns the act of using its branded loyalty app to purchase its product into a social, IRL experience that consumers are apt, and moreover, required to share. Young consumers know that when they participate ...

Identity Theft

... , as partners/spouses, as friends, as colleagues. Boomers, in particular, relished this martyr role and continue to do so even as their Gen Y children are now adults. Gen Y parents, having witnessed their own moms and dads lose themselves in their devotion to parenting, are determined to take a different approach. Nonetheless, they still struggle with how to balance their own needs, relationships, and personal growth with those of their children. The stress of parenthood taxes not just their ...