Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... Young consumers are redefining ownership, looking at the items they purchase as investments to be traded and resold to offset their cost. Most members of Gen Y, having witnessed a historic economic collapse, are hesitant to take on the financial commitments and responsibilities associated with ownership. Indeed, they are largely a generation of NOwners who prize access over ownership and are turning to renting, sharing, and bartering (NOwners, Cassandra Report, Winter/Spring 2014). While Ys are ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...
Off-Roading Oct 05, 2015 ... opportunities, like a buyer’s housing market, even when the opportunity in question falls out of the traditional order; to wit, a quarter of Gen Y couples are buying first homes together before getting married. And they’re not letting delayed marriage interrupt their plans to parent, either. Parenthood is of the utmost importance to this generation, and they are pursuing it, unfazed, in nontraditional fashion. Some 40 percent of births now occur out of wedlock, and the nuclear family increasingly seems like ...
Risk/Reward Calculus Mar 30, 2021 ... Exploring how Millennials and Gen Zs approach post-pandemic lifeWelcome to Cassandra's Risk/Reward Calculus Report.We recommend viewing the following slides in full screen mode. ...
The Retail & Spending Perspective Apr 28, 2020 ... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...
Race & Equality in Everyday Life Sep 29, 2020 ... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... lot about who they are. Teen Zs in both countries are significantly more likely than their Gen Y counterparts to believe their purchases reflect their personalities. Trendsetters, too, are far more likely than the general population to believe what they buy says a lot about who they are. Furthermore, today’s youth are grateful for online wishlists and social media platforms as they believe these outlets help them define and share their personal tastes; Trendsetters are more likely ...
All The Feels Jun 22, 2017 gen z social life friends social media ... way to include others, to value niceness and condemn bullying, and to be more in touch with their feelings and those of their peers. Being part of the most multicultural generation in history has prompted them to be overwhelmingly accepting, with an even more global outlook than their Gen Y counterparts. Rather than focusing on all of the differences among members of their generation, Zs have embraced them, helping propel a culture in which all feel welcome. Unlike the prior generation, who ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... hedonistic experiences. After all, they’re not seen as an act of rebellion if they’re allowed. To youth, it feels like a greater sense of defiance to opt out or scale back their indulgence in vices. As a result, Ys and Zs have needed to look for other ways to challenge authority and experience a high, and they’re doing so socially and politically. Gen Y has challenged the political status quo for the greater part of their adult lives, ranging from occupying Wall Street and supporting Bernie Sanders in ...
The Societal Social Shift Aug 25, 2020 ... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...
