598 results for '"gen y"'
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Macrotrends

The Retail & Spending Perspective

... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...

Nesting & Resting

... grooming equation. Aiming to compete with the likes of Glossier, a fresh crop of Gen Y-focused brands like Onomie, CONTEXT, and Stowaway are emerging, emphasizing the importance of beauty rituals.Sheet MasksWith origins in Asia, the global sheet mask market is experiencing rapid growth. The major players include L’Oreal, Estee Lauder, Shiseido, P&G, Unilever, Avon, Johnson & Johnson, AmorePacific, LVMH, Kose, Mentholatum, Mary Kay, Leaders Clinic, MAGIC, Inoherb, Herborist, A.S.Watson, Jinko ...

The Societal Social Shift

... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...

For Love And Money

... At work, young people’s quest to “make meaning” is being overtaken by a burgeoning desire for high salaries. The prolific narrative surrounding Gen Y in the workforce is that its members want to “make meaning, not money” due to their optimistic outlook and their idealistic aspirations for changing the world. But for the first time, this narrative is in need of an update. Making meaning may have been top of mind when the economy was struggling and there was little money to go around, but in ...

An Eye Towards The Future

... Four macrotrends emerging from the Covid-19 pandemicOver the past four months, Cassandra has looked at how major facets of youth culture have been rocked by the Covid-19 pandemic, in turn giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.This final report for Q2 calls out four macrotrends that are emerging from the many shifts we’ve been pinpointing throughout last quarter. These seemingly disparate trends are all grounded in how today’s Millennials and ...

Youth Speak About Race

... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...

Mind The Gap

... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...

Zconomy

... Young consumers are redefining ownership, looking at the items they purchase as investments to be traded and resold to offset their cost. Most members of Gen Y, having witnessed a historic economic collapse, are hesitant to take on the financial commitments and responsibilities associated with ownership. Indeed, they are largely a generation of NOwners who prize access over ownership and are turning to renting, sharing, and bartering (NOwners, Cassandra Report, Winter/Spring 2014). While Ys are ...

Off-Roading

... opportunities, like a buyer’s housing market, even when the opportunity in question falls out of the traditional order; to wit, a quarter of Gen Y couples are buying first homes together before getting married. And they’re not letting delayed marriage interrupt their plans to parent, either. Parenthood is of the utmost importance to this generation, and they are pursuing it, unfazed, in nontraditional fashion. Some 40 percent of births now occur out of wedlock, and the nuclear family increasingly seems like ...

The Age Of Innocence

... hedonistic experiences. After all, they’re not seen as an act of rebellion if they’re allowed. To youth, it feels like a greater sense of defiance to opt out or scale back their indulgence in vices. As a result, Ys and Zs have needed to look for other ways to challenge authority and experience a high, and they’re doing so socially and politically. Gen Y has challenged the political status quo for the greater part of their adult lives, ranging from occupying Wall Street and supporting Bernie Sanders in ...