802 results for '"gen z"'
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Macrotrends

The Fail

... Failure takes on new meaning in Zs’ eyes; they see it not as a negative but rather as an opportunity, a chance to reset and try again. For many Gen Ys, just reading the word “failure” brings on pangs of anxiety. As children, Ys were a generation that was simply not allowed to fail. Many were given constant reassurance that they could do anything they set their minds to and were buoyed by praise from their parents, coaches, and teachers for every attempt they made, regardless of how successful ...

Z DNA

... These characteristics define the next generation and offer context for why they think and behave the way they do. Gen Zs possess a unique set of traits that reveal their attitudes, behaviors, and preferences today and will inevitably inform who they are well into the future. Throughout this report, you’ll find the elements of this generation’s DNA—some of which we identified in our Winter/Spring 2013 Gen Z Report and that have since become more pronounced, as well as others that have emerged as ...

Work In Progress

... Never feeling that they are done progressing in life, Zs will continuously strive to improve themselves and the world around them. Gen Z is embracing the adage that nothing is ever final. They have come of age in a world that is constantly in flux thanks largely to technology. There’s always a new app that makes their smartphone even more powerful, a new service that furthers the on-demand spirit of modern commerce, or a new game that allows them to build an entire world of their dreams. In ...

ProPlay

... -building. Zs no longer need the juvenile hobby kits to explore their interests that Ys may have used when they were younger. Information has been democratized, and with the rise of the DIY movement, financial limitations are increasingly being weakened. The “real thing” is accessible to them, and they are taking full advantage of it across all categories. Instilled with the understanding that they can do anything their elders can do, they no longer see age as a barrier to entry. A Gen Z who enjoys ...

Zconomy

... increasingly disinterested in ownership, Zs are poised to adopt a different mindset that sees them not necessarily shunning ownership but hacking it to fit their own needs and financial reach. Though still a young generation, they are already viewing ownership not as a burden that hinders them from possibility but as a privilege that connects them to options. Indeed, they stand to reimagine it altogether as their own Zconomy that sees them on the other side of the sharing economy pioneered by Ys. I usually ...

Fempowerment

... Today’s teens consider gender equality a given; they’re proudly calling themselves feminists, and boys are getting behind the movement, too. Despite wanting gender equality, Gen Ys grew up fearful of identifying as feminists. They didn’t understand the term and mostly associated it with man-hating, bra-burning behavior. Many believed that by defining themselves by the F-word, they’d be simultaneously saying that women aren’t equal to men and advocating for female dominance. Gen Zs, however ...

Transgender Activists

... the first President to publicly utter the word “transgender” as he advocated for equality during a January State of the Union address; and the death of transgender teen Leelah Alcorn and her Tumblr suicide plea for people to “fix society” sparked viral discourse. As a fellow member of Gen Z, Leelah has made transgender rights top of mind for teens and heightened their eagerness to take action. Increasingly, Zs are serving as a voice for the transgender community in their efforts to further ...

Life Skills

... language where players use instruction cards to move their pieces (turtles) on the board. Parents set up a maze for their kids to navigate and collect jewels. Children then pick cards to tell their parent, who mimics the role of a computer, how to move their turtle. In doing so, kids learn logic and how to debug if they make a mistake. Demonstrating just how real the demand for Gen Z coding literacy is, Robot Turtles is the most backed board game in Kickstarter history. - PRODUCTIVITY - 30/30iOS app 30 ...

All You(th) Can Eat

... Exploring Gen Z and Millennial food & beverage preferences and dietary habits.Amidst a bifurcated approach to eating right now wherein today’s young adults are simultaneously eating healthier, yet treating themselves to indulgent and nostalgic snacks when they want to, Gen Zs and Millennials are forging new dietary habits that are both highly-individualized and more intuitive.Burnt out by the diet culture that’s characterized much of this country’s approach to eating, they’re starting to ...

A Defining Moment

... end of birth years for Gen Z. The Economist recently estimated that almost a billion children have seen their schools close. The generation that comes after Gen Z will not necessarily remember their school year being cut short in 2020, but millions of teens right now will miss the seasonally-defining moment of the last day of school. High school seniors won’t be able to participate in the cultural milestones they've looked forward to and have worked hard to enjoy, including prom and graduation ...