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Macrotrends

Obstruction Of Injustice

... it can wipe such negativity from the world. Having observed—some firsthand—the effects of bullying in their school years, today’s youth are highly sensitive to language that serves only to incite fear and maintain prejudices based on race, gender, religion, social class, and other distinctions. They still witness such attacks launched via social media, particularly as their broad networks include not only likeminded friends but also random acquaintances, work-based connections, and ...

Culture Spotlight On Turkey

... bars/lounges are seen as cool by one-fifth of Turkey’s youth. While gender does not play a large role in perception of these venues, beer gardens are more preferred by men, whereas cocktail bars/lounges are more preferred by women.Which of the following, if any, do you consider cool?Select all that apply. House parties | Nightclubs | Wine bars | Sports bars | Beer gardens | Wineries | Pubs | Dive bars | Speakeasies | Cocktail bars/lounges | Breweries | Hookah bars | Cigar bars ...

Modern Love

... demand a closer look. From shifting social mores and complex questions of sexual identity to changing gender roles and evolving outlooks on marriage, the landscape of love and romantic relationships is in flux. This report explores these changes and more, charting the course of what dating and relationships look like among global youth today. Romantic Outlook Young people around the world have grown up largely optimistic and idealistic, and true to this nature, the majority (74%) believes they can ...

Purposeful Pop

... criticism from viewers. The entertainment industry is recognizing that content doesn’t have to be heavy to carry weight; even light movies and TV shows can have a purpose and present a meaningful message.Popular culture is less carefree than previously and many people look to it as platform for addressing issues such as representation in the media, gender equality, and social justice.EMMA, 26, LONDON, UKEven though the entertainment industry has increasingly been expanding its agenda to provide purpose ...

Marketing Tips

... their gender or sexuality. On the whole, they see one’s sexuality as a non-issue and expect brands to be just as inclusive of LGBT couples in their marketing and entertainment. As such, brands shouldn’t boast about featuring LGBT relationships in their marketing, but rather, they should treat them the same way they would heterosexual relationships. In “First Love,” health insurance company Aetna asked people to talk about their relationship with their true love and what makes it work, ultimately ...

Culture Spotlight On The UK

... | Solo player games | Simulation games (e.g., Sims) | First-person shooters | Adventure games (e.g., Final Fantasy, The Wolf Among Us) | Role-playing games (e.g., Dungeon and Dragons) | Virtual worlds (e.g., World of Warcraft) | Sandbox games (e.g., Minecraft) COOL FACTOR IN THE UKAmong UK youth, 42% think denim is cool and this drops to 36% among UK Trendsetters. However, the divide is mostly seen when comparing gender: 49% of women think denim is cool versus 36% of men. Another quarter ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...

Global TV Trends

... expectation that TV programs mirror the diversity they experience every day, including representation of race, culture, gender, sexuality, and disability (see Variety Show). In order to resonate with today’s audience, entertainment brands must create reboots that reflect the progressive values of today’s youth. American entertainment brands in particular are responding to young people’s demand for social forwardness with reboots that feature diverse characters and plot lines based on today’s social ...

Retail 2.0: Youth Outlook On Luxury

... young consumers. This is most clearly seen in how luxury brands are steadily becoming more inclusive, which is reflected in their runway shows, advertising, and general store policies. Take Gucci, a luxury brand that has realized that exclusivity is self-limiting: after a recent misstep with a racially-insensitive balaclava, the brand renewed its commitment to inclusivity and equality across race, gender, and sexual orientation by announcing the creation of The Gucci Changemakers Fund, a scholarship ...

The Customer Isn't Always Right

... each reflecting the other’s values. Brands should educate and empower their employees to act in line with their values, which is far better than relying on others to do so for them, as one man has done by posing as a customer service rep to address the harassment that Doritos and Target received when they instituted policies and products in support of LGBT and gender rights. The cheers that his fake tweets received from young people could have been for the brands themselves had they been more ...