Global Culture Marketing Tips Jun 25, 2018 ... These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture. Getting young consumers to pay attention to your brand is harder than ever in today's crowded market, making it increasingly important to engage in the conversations they're already having around popular culture, rather than taking them away for such. In fact, two-thirds of global youth believe brands need to have a popular culture component to be relevant and nearly seven in 10 ...
Global Food & Beverage Trends May 28, 2018 ... Food and beverage trends popping up around the world.Food and beverages are more than life-sustaining sources of energy to young people: 78% of global youth say food/drinks are an important part of popular culture today, and young people in South Africa (87%), the U.S. (85%), and China (85%) believe this even more strongly. Food and beverages automatically captivate multiple senses—the way it looks, the way it smells, the way it tastes—making it one of the most engaging forms of ...
Global Fashion & Style Trends May 27, 2018 ... Fashion trends popping up around the world.Global youth are challenging established norms in fashion as they use their personal style as a platform for expression that mirrors the ever-changing socio-political climate they are growing up in. Not only do 83% of global youth say fashion/style is important to their lives (though it differs by gender with 89% of global women saying this, compared to 78% of global men), but also, 76% of global youth follow fashion/style trends (with 85% of global ...
Global Art & Design Trends May 26, 2018 ... Art/design trends popping up around the world.Whether or not they consider themselves artists, art is a significant category of popular culture to young people: 80% of global youth say that art/design is important to their life. It is important to even more young people in Indonesia (93%), Turkey (90%), and Nigeria (90%). This appreciation for art is appearing in new ways, evolving outside of traditional museums to increasingly include Instagram museums, coffee cups, city streets, and even ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... age 60 in the past year. Nappers can have half an hour of relaxation for between five and 10 U.S. dollars. The increase in self-care and sleep related trends in South Korea is on trend for the global phenomenon of “hygge,” or coziness and wellbeing. The nap trend is spreading across the world, with new nap cafes opening in Japan and Spain, proving that this is a trend that is here to stay. - SWEDEN: HOFFICE SPACE - Sweden’s freelance and remote workers have revolutionized the communal office ...
The Relationships & Community Perspective May 12, 2020 ... were forged over a period of time, and virtual friends shared their most personal secrets and knew each other’s lives inside and out.Between 2014 and 2017, we saw the acceptance of digital friendships rise to the point that 57% of young people, including 66% of Trendsetters, agreed that digital friendships are just as meaningful as IRL friendships (up from 31% and 36%, respectively). They were able to foster global connections and develop networks of friends around the world, which ultimately gave ...
Race & Equality in Everyday Life Sep 29, 2020 ... seeing the U.S. as the land of opportunity, young adults believe that America has become the land wherein the rich get richer, the smart get smarter, the poor get poorer, and the sick get sicker—a sobering reality amidst the ongoing global pandemic. Join us as we further explore the effect of economic inequality on the attitudes and outlook of today’s Gen Zs and Millennials. ...
A Defining Moment Mar 24, 2020 ... might be going, we were also paying attention to the news from Asia, including the protests in Hong Kong, the wildfires in Australia, and then a new, potentially more deadly, flu-like virus.Fast forward two months and we find ourselves in the midst of a global pandemic—one that has already begun to reshape our society, with potentially lasting effects. Indeed, it may become the defining event for today’s Gen Zs and Millennials. Furthermore, this global pandemic is cementing our delineation for the ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...
Culture First, Country Second Jun 26, 2018 ... America and South Africa. Young consumers are adopting a "Culture First, Country Second" mindset, in which content that resonates with an individual surpasses international borders, from cultural nuances to language divides. As global youth see it, their geographic location shouldn't determine the content they pay attention to or care most about; they're even embracing content from countries they don't have a previous connection to. With this tendency, they're becoming country-blind, investing their ...
