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Macrotrends

The Age Of Innocence

... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...

Video Game Time

... together a pickup soccer or football game, they don’t need to be in a neighborhood full of kids or recruit random young people from the local park for a friendly match of FIFA 17 or Counter-Strike: Global Offensive. Furthermore, video games are on-demand, fulfilling youth’s expectation to be able to get what they want or do what they’d like on their own schedule. Unlike playing traditional sports, they aren’t required to play when the park is open or when they can find someone with whom to play. Gaming ...

Game Of Life(style)

... unfamiliar local foods to taking part in religious ceremonies outside their faith, they strive to be well-rounded and often stretch beyond their comfort zone to do so. This tactic is driven by several generational characteristics: being open-minded and embracing different cultures; being discovery-oriented and collecting unique experiences; and being team-oriented and striving to fit with the group even when the group is interested in something about which they know little. Aiming to be well-rounded is ...

GPS (Global Positioning Success)

... explored the universal theme of love. Using facial recognition technology that can detect the shape of a user’s lips through their webcam, Google created an online experience that allowed people to send digital love letters, sealed with virtual replications of their unique kiss. Location data was also incorporated, enabling participants to view their messages’ journeys in 3D, complete with local landmarks and StreetView images. - 4. FOSTER ONE-TO-ONE CONNECTIONS - Ys have never known a time in which ...

Culture Spotlight On Turkey

... attacks, a failed coup, and an economic crash, just to name a few of the recent hardships causing a climate of fear. In reaction to this, young people are looking for a way to escape and find hope, which they're finding through the underground nightlife scene. In particular, young adults are finding freedom through dance, particularly in Istanbul's Istiklal District, as reported by Vice. Although five of Istanbul's biggest nightclubs have shut down in recent months and local governments have ...

Living Experiments

... research to fully explore the local culture; they are getting out of their comfort zone with the aim of self-discovery. Ys look to brands for help with many areas of their lives, and this is no different. They will embrace brand-sponsored media that covers those who have taken such a leap of faith to give them inspiration as they plan their own Living Experiments. Brands, particularly those that are global, are advantageously positioned to give young people advice and tips on how to immerse themselves ...

Global Analog Trends

... presence, print editions still receive the majority of advertising spend. For example, the local Argentinian print magazine Para Ti is nearing its 100-year anniversary and is still going strong. The beloved print publication has served four generations of Argentinians and continues to persevere in the digital age. Founded in Cuba in 1930, the Latin American fashion magazine Vanidades continues to lead in popularity, despite the prevalence of international titles including  ...

Race To Zero

... of its products. Customers bring their own empty container to fill, weigh, and pay. Nada sells dry goods, such as grains, seeds, chips, and beans; bakery items; produce; liquids, like honey and olive oil; toiletries and cleaning supplies; dairy products; and deli items.Tesco UK supermarket Tesco committed to waste less than 1% of food by working with farmers and suppliers to adjust crop specifications, donating food that would have been wasted to local charities and community groups, and removing ...

Gen Z State Of Mind

... Overboredom, as they find ways to entertain themselves, while it’s simultaneously setting the bar higher for brands to wow them. LIFE ASPIRATIONSWhen it comes to Zs’ life goals, owning a car, owning a home, traveling the world, being rich, and getting married are most important. Three-quarters of Trendsetters in both the U.S. and UK also strive to have children, make a positive impact on their local community, and be well-known in their career or industry. Completing an undergraduate degree is far ...

Healthography

... would be amazing since it’s a lot healthier than driving. I also think that being close to nature is essential to staying well both spiritually and mentally. ISSAIAH, 19, ALI wouldn’t want to live somewhere that required me to drive or commute by train constantly, with no opportunity to walk, bike, etc. I also think that living near a health food and holistic store is very important. I like having access to farmer’s markets and other local food sources. CHELSEA, 33, NJGiven the option, I’d choose a ...