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Macrotrends

Sports Clubbing

... Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.As sports have grown from a lifestyle among those who love particular games to infiltrate nearly every part of popular culture, young people en masse are joining the party—literally—regarding sports as a key opportunity to let loose and obtain fulfilling social lives. Sports have always provided an occasion to celebrate, but increasingly, they’re ...

Cease & Assist

... , particularly online, gives them a headache.I'm absolutely overwhelmed by the number of choices when shopping. I like to feel like I'm getting the best product for the money I'm willing to spend, and unless I do my due diligence research-wise, I feel like I'm just going to miss it. While I love the convenience of online shopping, I do lament the added stress/pressure of making the perfect call. It’s rare to have an off-the-cuff, spontaneous purchase online because I feel compelled to be as informed as ...

The Gig Is Up

... encouraged from third parties, like one bar in Brooklyn that hosts an annual “No Office Holiday Party” for freelance workers who don’t have traditional office festivities to enjoy.What I love about the gig economy is that it's always fresh and new. I'm always working on new projects and it never feels stale. What I dislike about it is the lack of financial stability, especially with my mortgage payment. I also appreciate a job with benefits like healthcare, stock options, 401k, etc.CASEY, 34 ...

Culture Spotlight On The U.S.

... movies, which are notorious for their feel-good stories focused on strong family values, hope, and love. In mid-November 2017, the Hallmark Channel was the third most-watched network on cable television, averaging more than 2 million viewers per day; during this time, only ESPN and Fox News performed better. Ratings are growing fast among 18- to 49-year-old women, though men are tuning in, too, as reported by The Washington Post.  What's more, The Hallmark Channel and Hallmark Movies ...

Food Fixation

... identity results in both positive and negative consequences.One of the benefits is that it has inspired a generational love of cooking. An impressive 82% of Zs say that cooking skills are something they have or want, and the success of youth-oriented culinary series like MasterChef Junior, both in the U.S. and abroad, demonstrate how achievement in the kitchen has become widely aspirational. Zs relish the learning process that goes into creating a meal and will scour social media for recipes and visual ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

There's No Place Like Home(town)

... throughout her entire repertoire, referring generally to H-town, herself as Miss Third Ward, and other now-cult Texas-based references. Seeing the artists they love celebrating and elevating the distinct quirks, slang, and history of their hometowns to paradigmatic status encourages youth to delve further into their own place of origin, and in doing so, into themselves.The ways that young people are displaying this pride has grown to include apparel, jewelry, and home decor. Homegrown brands such as Ohio ...

Office Space

... RNDMWRK leading this practice.At first, it may seem odd for brands that don’t have office space as part of their business model to let consumers work in their settings since this de-emphasizes shopping and allows people to take up space for long periods of time without it necessarily leading to sales every visit. However, creating public places for productivity is a key way for brands to enhance their relationship with consumers, prompt them to keep returning to their brand, and spread their love ...

Shopography

... the local stores they love. It's also a tactic that larger brands can emulate; for example, Uniqlo's Soho location in NYC prides itself on being a pillar of the local community, connecting with the neighborhood's charitable and municipal organizations, as well as its retailers, setting it apart from other chains that have infiltrated the area.Malls have been steadily fading from relevance with young consumers; they still visit them on occasion, but it’s often out of necessity rather than any ...

Gen Z Global Trends

... youth’s love of the arts there and even tap into the country’s creative talent pool in the future. - PHILIPPINES: MALL MANIA - Mall culture is alive and well with Zs in the Philippines. While the decline of malls in the West has been widely publicized, malls in Manila are far from passé—they are the city itself. The capital city, the most densely populated in the world, is home to 16 “supermalls,” as well as smaller “community malls” and “lifestyle malls,” which serve as youth’s primary platform ...