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Macrotrends

Global Culture Marketing Tips

... playlists and featuring music in their advertisements, brands need to demonstrate how music culture is unique to their company, including their brand's values and personality. Take inspiration from the following companies that celebrate the intersection of their brand and music, feature music to inspire creativity, and even use songs to show a more human side of their brand.  Hermès The French luxury brand has created an experiential in-store art installation entitled Silk Mix that ...

Extracurriculars

... focusing on recipes and food trends.Lancôme Lancôme, the luxury cosmetics brand, offers weekly make-up lessons to customers in their store at the Yintai mall in Hangzhou, China. Popular Chinese beauty bloggers are invited to give the lessons so they can interact with their fans and the brand can engage with a wider audience.Microsoft Microsoft is inspiring young coders with their series of free Xbox and PC game development classes. Students 14 and older were invited to the flagship stores in New York ...

Leaning Out To Lean In

... to a business trip or unplug during evenings and weekends. Society still expects men to want to work, when in fact, nearly half of dads in the U.S. and UK say that financially they need to work but otherwise they would not. When fathers do engage at home, society praises the behavior as benevolent but treats it like it’s a luxury, not a necessity. Take current cultural attitudes towards paternity leave. While a push for paid maternity leave is gaining momentum, the comparable offering for fathers ...

Making A Living

... youth are Making A Living on their own terms as they create their own unique ideals when it comes to work, money, and home and disrupt established institutions in the process. Gen Ys and Zs are pushing back against standardized expectations for what type of lifestyle is ideal and are instead configuring their lives around what matters most to them personally—be it having ample time, flexibility, money, space, etc. Just as young generations have redefined luxury to be less about ...

weCommerce

... brand would make them more loyal to the brand. Vintage denim retailer Denim Refinery offers a service through which shoppers can send in jeans they already own to be customized with special treatments, like Soften, Wax, and Distress, thereby giving them a second life. Similarly, Hermès recently launched pop-up luxury laundromats for people to dye their silk scarves, free of charge, to give them a new life. Brands across all categories have an opportunity to offer product “tune ...

Eco-Exhibitionists

... Bolt and just announced its 2019 all electric car, BMW aims to compete in the EV luxury auto market with its i3, and Porsche recently announced that up to half of its new cars will be EVs. With 61% of Trendsetters and half of youth currently driving a vehicle, and interest being particularly high among Gen Zs, auto brands will need to keep sustainable design top of mind when attempting to appeal to young consumers ready to hit the road. Similarly, they shouldn’t just position such vehicles as ...

The Right Moves

... electric. For eco-conscious Ys, this will provide an earth-friendly option for the vanlife movement.Winnebago Known for its massive luxury RVs, Winnebago is making moves to appeal to Y consumers by manufacturing smaller RVs at lower price points, with features such as bike racks and additional USB charging stations. Koda The three models of new Koda residences are tiny homes, at 269-square-feet, that are also easily mobile. They can be constructed in seven hours and disassembled in four to be ...

Mind the Store

... achieved in myriad ways beyond what has already been noted. Brands can provide culinary offerings or in-store cafés that allow customers to indulge their healthy side; they can serve as a relaxing “third space” for wellness activities like yoga or meditation sessions, especially in cities where space is a luxury; and they can utilize in-store technology to personalize customers’ purchasing decisions and streamline checkout. Moving forward, shifts like these will become increasingly relevant as Ys ...

The Malevolution

... startup Bombay Shaving Company, launched by former McKinsey and GroupM employees, is hoping to differentiate itself in the marketplace by positioning itself as a luxury brand. The company offers 6-step and 3-step shaving regimens along with safety razors that, like Bevel, are designed with the needs of men with coarse  hair in mind.Evryman With founders that include the CEO of Flavorpill, the Evryman expedition series and podcast was created to help a global community of men come together to ...

Marketing Tips

... give shoppers a chance to get hands-on with their products and take items on a “test drive.” Pirch Luxury appliance store Pirch revolves around the notion that shopping should be highly experiential, allowing shoppers to get hands-on with products before making purchases. To that end, the company says the average customer spends roughly two hours in-store during a single visit as they get to see firsthand how its gadgets work and engage in the store’s environment. For example, visitors can ...