301 results for '"men"'
Filter by:

Macrotrends

Gender Worldwide

... Gender-relevant movements and societal trends from around the globe. SOUTH KOREA: FLOWER MEN South Korea is currently the biggest market for men’s skincare, with sales reaching $565 million in 2012. According to Euromoniter International, South Korea accounts for nearly 21% of global sales of men’s skincare (though China, currently ranked second, is expected to overtake the leading position this year). In South Korea, where idolized K-pop singers often sport and endorse beauty products, men are ...

Self Made Marketing Tips

... of a physical wall displayed at its flagship store in Red Wing, MN, creating what's been described as "a shrine to the stories and boots of the men and women who keep America working."Shinola Shinola's "Let’s Roll Up Our Sleeves" campaign celebrates hard work and manufacturing in telling the stories of real men and women who have rolled up their sleeves to create new jobs and opportunities. Shinola invites others to share their experiences of strong work ethic and physical labor, too. - 5 ...

Sport The Look

... and running shoes, but in the U.S. young women are significantly more likely than young men to have done so. Brands have a huge opportunity to create more branded sports options that speak to young women’s modern mindset given their clear interest in this category.I like that branded sports apparel is so readily available, but I do wish they were affordable and even customizable.ARLISIA, 26, GAMoving forward, companies that cater to the fan tribe mentality through the creation of ...

The Sexual Mehvolution

... , appetites for adult entertainment are strong among Ys. Insights from the data team at PornHub, the largest pornography provider on the web, reveal that Ys account for 60% of total visitors worldwide. The majority of site visitors are male, but females are becoming keener viewers: nearly a quarter (24%) of Y visitors are women. Thanks to the flattening of gender roles, young men and women alike are discovering that consumption of pornography can be a healthy tool for exploring varied aspects of their ...

Best Dressed

... look.Brands are starting to recognize that the desire to upgrade one’s style is about more than just their appearance (see examples). The team on the new Netflix reboot of Queer Eye for the Straight Guy emphasize that it’s more than a “makeover” show; they help men feel confident in their looks, their personal lives, and in pursuing their passions. Meanwhile, when Rent the Runway launched its Unlimited membership, allowing users to rent three items simultaneously and swap them for others at any time, it ...

The Gender Landscape

... postfeminist era, Ys & Zs take it for granted that gender equality is forthcoming anywhere it hasn’t yet been achieved, and so they’re not about to expend any energy fighting for it—especially when there are bigger, newer issues with which to contend. This is not to imply that young consumers don’t think about gender at all. They simply don’t feel confined or limited by it. Sixty-two percent of our respondents said that men and women don’t need to conform to traditional gender roles or behaviors anymore ...

10 Gender Takeaways

... , clichéd, and offensive representations of either sex—and they’re quick to call out these missteps when spotted. Brands today must be mindful when addressing, depicting, or even excluding a specific gender. With that in mind, here are our top 10 marketing tips for navigating the new gender landscape. - INCLUDE EVERYONE IN THE STORYLINE - Brands take a risk when they consciously exclude one gender or the other from their marketing materials. This misstep is most often perpetrated against men who ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...

Cashless Is King

... traditional currencies than in digital currencies, with only 7% saying they trust digital currencies. However, the majority of youth say they are interested in owning digital currency, likely because they are interested in the opportunity to make a profit despite the inherent risk. Men are significantly more interested than women in owning digital currencies.  Which of the following, if any, are true for you?Please select all that apply. I have more trust in traditional currency (e.g., $, £) than ...

Gender Trends

... crack down on the seedier operations, feminists remain outraged about this overt sexualization of caffeination. RUFFLES' CHIPS FOR BROSIn an effort to differentiate Ruffles chips from the competition, Frito-Lay recently repositioned the Ruffles brand for Millennial men. Following three years of “bro research,” during which researchers visited bars across the country and supplied male Ys with video camera headgear to capture their shopping habits, Frito-Lay determined that Ruffles’ thicker chip ...