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Macrotrends

Global Movie Trends

... positive change within and around long-standing and now highly visible gender inequality issues. As visible as these issues have been in Hollywood recently, gender disparity is not just confined to the entertainment industry: alarmingly, the World Economic Forum predicts that the global gender pay disparity could take up to 170 years to close and notes that there is no country on earth where women make as much as men for the same work. This reality is starting to undergo a shift: 73% of global youth ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...

Gender Trends

... crack down on the seedier operations, feminists remain outraged about this overt sexualization of caffeination. RUFFLES' CHIPS FOR BROSIn an effort to differentiate Ruffles chips from the competition, Frito-Lay recently repositioned the Ruffles brand for Millennial men. Following three years of “bro research,” during which researchers visited bars across the country and supplied male Ys with video camera headgear to capture their shopping habits, Frito-Lay determined that Ruffles’ thicker chip ...

The Sexual Mehvolution

... , appetites for adult entertainment are strong among Ys. Insights from the data team at PornHub, the largest pornography provider on the web, reveal that Ys account for 60% of total visitors worldwide. The majority of site visitors are male, but females are becoming keener viewers: nearly a quarter (24%) of Y visitors are women. Thanks to the flattening of gender roles, young men and women alike are discovering that consumption of pornography can be a healthy tool for exploring varied aspects of their ...

Play The Game

... U.S.) play a sport at least weekly, including more than half of Trendsetters (65% in the UK and 52% in the U.S.). Men in both countries are considerably more likely than women to play sports weekly and to say they can’t live without playing, but this does not discount that nearly half of women in both countries play sports at least monthly. (It’s of note that young people are defining sports on their own terms as they broaden the industry [see Leagues of Their Own]). While these numbers are ...

Women Today

... new emphasis on personal strength and female solidarity, taking a modern approach to the time-honored goal of “having it all.” No longer prioritizing traditional feminine attributes like “dainty” or “delicate,” women today prefer to be associated with qualities like strength, confidence, and power. Sixty-eight percent of female respondents expressed that they’d rather be strong than skinny, and “strong” came in as the number one descriptor of today’s women—among both men and women. From the sudden ...

Gender Flipping

... ] released a parody video featuring a not-so-fit male in Gilmore’s spot; in the parody, the close-ups are much less aesthetically pleasing. PM’S GENDER-FLIPPED PHOTO SHOOTTo call attention to the inconsistent ways that American Apparel portrays women vs. men in unisex clothing, Swedish blogger Emilie Frida Eriksson posted side-by- side images—straight from AA’s e-commerce site—of males and females modeling the same item. Swedish clothing company PM responded by doing a photo shoot in which a male model ...

Sport The Look

... and running shoes, but in the U.S. young women are significantly more likely than young men to have done so. Brands have a huge opportunity to create more branded sports options that speak to young women’s modern mindset given their clear interest in this category.I like that branded sports apparel is so readily available, but I do wish they were affordable and even customizable.ARLISIA, 26, GAMoving forward, companies that cater to the fan tribe mentality through the creation of ...

Self Made Marketing Tips

... of a physical wall displayed at its flagship store in Red Wing, MN, creating what's been described as "a shrine to the stories and boots of the men and women who keep America working."Shinola Shinola's "Let’s Roll Up Our Sleeves" campaign celebrates hard work and manufacturing in telling the stories of real men and women who have rolled up their sleeves to create new jobs and opportunities. Shinola invites others to share their experiences of strong work ethic and physical labor, too. - 5 ...

Perfect Boyfriend

... hipster fashion and a new, less aggressive mode of masculinity. Still others highlight the men (and women) of history who might make ideal partners. Hotties from History and Fuck Yeah History Crushes show handsome men and beautiful women through the ages who, purportedly, will “never disappoint you.” While over the top, these blogs nonetheless convey some of what women want in a man today. The men fawned over are attentive, nurturing, kind, and (inevitably) well-dressed. They may be manly, but they ...