128 results for '"messaging"'
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Macrotrends

Inside Out

... those who can afford luxury goods to indulge in them as another way of setting themselves apart from their peers.In order to appeal to Gen Z, brands will need to combine their acceptance of diversity and their preference for individuality. Alongside inclusiveness of varying races and ethnicities, being open to various religions is key. Although this can be incorporated by representing different religions in messaging and advertising, taking it further by creating actual products that cater to ...

The FUND-amentals

... works on any messaging platform and across a range of apps, including social media, banking, and payments. With investment partners ranging from MasterCard to DBS to Wells Fargo, one of its key features is speed and ease, being able to calculate spending faster than a human. Not only can it send funds to friends via Venmo, it also offers a platform for users to ask questions about financial services that is free of judgment and in a format in which young people are comfortable ...

Always Be Hustling

... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...

Creating For The Creators

... through interpretation and reinvention driven by these young creator generations. They ascribe new meaning to media, as exemplified in their use pieces of songs and GIFs from movies as messaging shorthand. Whether adding a funny quip to a post as they share their viewing habits or remixing the latest chart-topping hit or meme-ifying a favorite scene from a film, youth see entertainment as more than just a driver of cultural conversation; it’s a driver of their own self-expression ...

Friends With Benefits

... entertainment creators have needed to depict more modern families that don’t just consist of a mom, dad, and kids, they now must address how alternative families include friend groups, too. Brands should create messaging, products, services, and experiences that celebrate friendship as central to Ys’ lives. For instance, phone plans and rewards programs typically provide benefits for one’s family but ought to consider expanding to also include friends. Understanding the context of how this generation lives ...

No Money, More Problems

... future and will protect them during a downturn. Zs, meanwhile, are pragmatic and want brands and services that empower them to put their early financial learnings into practice. If brands can position their offerings in a way that fills these needs and deliver messaging that makes young consumers feel optimistic and in control, they can both help young people fight financial burnout and create a loyal customer base. That way, regardless of if a recession hits and how badly it impacts, young consumers ...

Family Ties

... children. They’re devising creative solutions to do so, looking to brands to acknowledge this in their messaging and marketing and to show the many new ways in which families are finding quality time together both offline and online. It’s important to understand that parents today aren’t unsure how to bond with their children, but rather, they’re finding additional, more relevant ways to do so that better speak to their needs. Only a quarter of parents in both the U.S. and UK say that they wish there ...

Eco-Exhibitionists

... possible, and we have double glazing. I will look into a better heating system with a smart meter when we move to a new place.ALAN, 33, UKACTION ITEMS Young consumers are increasingly embracing sustainable products and design as they want to be seen as eco-friendly and innovative. Companies should adjust marketing messaging and content to reflect the aspirational lifestyles such offerings represent, not just the functional or money-saving benefits. Young people are ...

No Kid(ding)

... for a young person just as they would their own child. And with the rise of startups and Millennial entrepreneurs, those who own a business often feel that their employees are like children to them. When targeting young adult consumers, brands and marketers frequently position messaging, products, and experiences to them and their families; however, in making this assumption, they are making themselves irrelevant to a growing segment without kids or aspirations to have them. That’s not to say ...

Peace Of Mind: The Guide To Gen Z Burnout

... cohort is disposed to experience. Brands should be conscious of the ways in which Zs are trying to create a sense of balance in their lives and help them achieve it, be it through messaging or through creating entertainment, products, or services that help them zone out and tip the scales in favor of balance rather than burnout.BRANDS & BURNOUTWhen it comes to Zs’ burnout, brands are in a fantastic position to help them cope. Around half of Zs in the UK and U.S. (49% and 45%, respectively) say that ...