128 results for '"messaging"'
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Macrotrends

Some Other Time

... rather than in the moment. Even with stories on Snapchat and Instagram that disappear, they have 24 hours to like or comment. They know they have a grace period, and they’re leveraging such not only to reply when it’s convenient but also to reply with a thoughtful message, which is of growing importance as they seek to have more quality over quantity in their social interactions. The immediacy of messaging has faded, both in terms of excitement to receive a note and the need to reply, even among ...

Over Stimulation

... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...

Creating For The Creators

... through interpretation and reinvention driven by these young creator generations. They ascribe new meaning to media, as exemplified in their use pieces of songs and GIFs from movies as messaging shorthand. Whether adding a funny quip to a post as they share their viewing habits or remixing the latest chart-topping hit or meme-ifying a favorite scene from a film, youth see entertainment as more than just a driver of cultural conversation; it’s a driver of their own self-expression ...

Friends With Benefits

... entertainment creators have needed to depict more modern families that don’t just consist of a mom, dad, and kids, they now must address how alternative families include friend groups, too. Brands should create messaging, products, services, and experiences that celebrate friendship as central to Ys’ lives. For instance, phone plans and rewards programs typically provide benefits for one’s family but ought to consider expanding to also include friends. Understanding the context of how this generation lives ...

Always Be Hustling

... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...

Family Ties

... children. They’re devising creative solutions to do so, looking to brands to acknowledge this in their messaging and marketing and to show the many new ways in which families are finding quality time together both offline and online. It’s important to understand that parents today aren’t unsure how to bond with their children, but rather, they’re finding additional, more relevant ways to do so that better speak to their needs. Only a quarter of parents in both the U.S. and UK say that they wish there ...

No Money, More Problems

... future and will protect them during a downturn. Zs, meanwhile, are pragmatic and want brands and services that empower them to put their early financial learnings into practice. If brands can position their offerings in a way that fills these needs and deliver messaging that makes young consumers feel optimistic and in control, they can both help young people fight financial burnout and create a loyal customer base. That way, regardless of if a recession hits and how badly it impacts, young consumers ...

Eco-Exhibitionists

... possible, and we have double glazing. I will look into a better heating system with a smart meter when we move to a new place.ALAN, 33, UKACTION ITEMS Young consumers are increasingly embracing sustainable products and design as they want to be seen as eco-friendly and innovative. Companies should adjust marketing messaging and content to reflect the aspirational lifestyles such offerings represent, not just the functional or money-saving benefits. Young people are ...

No Kid(ding)

... for a young person just as they would their own child. And with the rise of startups and Millennial entrepreneurs, those who own a business often feel that their employees are like children to them. When targeting young adult consumers, brands and marketers frequently position messaging, products, and experiences to them and their families; however, in making this assumption, they are making themselves irrelevant to a growing segment without kids or aspirations to have them. That’s not to say ...

Global Bytes

... Digital trends from around the world - THE SNOOP BLOCKER APP - The messaging app market is plenty crowded, but one new service stands out among young Indians by offering them privacy from the frequent frustration of their parents’ and extended families’ prying eyes. Hike Messenger allows users to hide the conversations on their phones, so that people who pick up their mobile devices can’t see what they’ve been saying. The service also hides users’ “last seen” update so that others – namely ...