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Macrotrends

Marketing Tips

... superhero poster campaign was launched across Australia, in which passersby could superimpose their face onto the characters. Interactive touchscreen panels allowed people to pick one of the heroes, and then their photo was taken to be overlaid on either Batman or Superman. Users then had the choice to share their “Super Selfies” on social media. Star Wars Studio FX Star Wars fans can make their own movies within the world of the franchise with the Studio FX app. The app includes 3D figurines of ...

IRL (In Real Live)

... signed a deal with iPic to screen 10 of its original movies in theaters simultaneously with their release online. Similarly, Marvel announced that it's turning "The Inhumans" into a TV series on ABC, but it will air the show in IMAX theaters prior to its TV debut. In addition, Syndicated, an independent theater in Brooklyn, airs select TV shows live each week. In a focus group, a 28-year-old man noted that he goes there regularly to watch The Walking Dead as it’s broadcast. He ...

Break It UP

... place on their deep-rooted relationships with friends (see Friends With Benefits), spending time with them is their top way to deal with a breakup, and significantly more turn to friends first than they do family. Entertainment also provides much relief with a third saying they watch TV/movies; youth in South Africa and the U.S. are especially likely to do so.Which of the following do you do to deal with a breakup?Select all that apply. Spend time with friends | Watch TV/ movies | Sleep/ stay in ...

Stick It

... counterparts; many sticker packages depict young people’s favorite characters, TV shows and movies, franchises, and brands. As such, they offer more customization in messaging than do emojis. Users can mix-and-match their sticker sets to find the images that most appeal to them and their friends. Given the rapid growth of stickers and the success of many apps that feature them, brands would be wise to consider creating stickers that reflect their products, spokespeople, and overall brand personality. While ...

Know It Alls

... ; tech, politics, and sports for example don’t exist in their own individual vacuums. The 2018 Golden Globes proved that it wasn’t enough to be knowledgeable of the movies and TV shows being honored, viewers had to be appraised of the current social and political climate surrounding the #MeToo and #TimesUp movements to understand the jokes and the speeches, even though it was an award show for entertainment. Although it used to provide social currency and stature to be an expert in one field&mdash ...

Pro Parodies

... Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles. Since antiquity, parody has applied as a means for mocking any and all content considered stale, obvious, overused, or just plain bad. But today, nearly everything is subject to parody’s characteristic mimicry—including the people and properties that parodists most admire. Young individuals are taking to the web in droves to parody, and consume parodies of, their favorite movies ...

Fempowerment

... . I’m a feminist because there are both subtle and obvious inequalities between the genders and it affects every aspect of life. PRIYA, 17, WAThe changing entertainment landscape has also contributed to Zs’ awareness about and eagerness to propel feminism. In recent years, there’s been a rise in movies that feature strong female leads. Titles such as The Hunger Games and Divergent have helped young people realize that girls are just as capable of saving the world as boys, thus empowering them while ...

Parenting 101

... , since PG-13 movies can show quite a bit of adult subject matter, from violence to sexual themes. While there is certainly a time and place for brands to play the role of provocateur, brands should be cautious in not coming across as inappropriate or too risqué. NOSTALGIA PARENTINGParents have long sought to introduce their kids to the activities, entertainment, experiences, and brands that they enjoyed as a child, but this desire is especially pronounced for modern moms and dads. Ys are even ...

Creating For The Creators

... through interpretation and reinvention driven by these young creator generations. They ascribe new meaning to media, as exemplified in their use pieces of songs and GIFs from movies as messaging shorthand. Whether adding a funny quip to a post as they share their viewing habits or remixing the latest chart-topping hit or meme-ifying a favorite scene from a film, youth see entertainment as more than just a driver of cultural conversation; it’s a driver of their own self-expression ...

Extracurriculars

... for self-improvement, nearly half use books and websites. Another third of U.S. and UK youth turn to online tutorials/classes, TV shows, blogs, and movies.Which of the following media, if any, do you use for motivation/inspiration for education/learning new skills?Please select all that apply. Books | Websites | Online tutorials/classes | TV shows | Blogs | Movies | Podcasts | Newspapers | Magazines | Email newsletters | Radio | Brands | Other media 8 in 10 Trendsetters agree what ...